Thanks Alison:
I am CCing our marketing committee email list so that others can help out also (perhaps you would like to sign up and introduce yourself and discuss ideas with respect to advertising).
To add an event page please sign up for an osgeo user id here, and then login to the osgeo.org website once to fill in your profile. Report back when you are done and I will double check you have permissions to make an event. The event pages are completely up to the hosts, no set limit on number of words.
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Jody Garnett