[Marketing] AAG outreach

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Quick question, I was wondering if anyone knows the best way to get the word out to the AAG crowd about FOSS4G. Obviously our booth was a good one, but I'm thinking more about mailing lists and newsletters. Anyone familiar with a good approach? We can get them on our press release list.

Tyler
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On 05/10/2011 01:29 PM, Tyler Mitchell wrote:

Quick question, I was wondering if anyone knows the best way to get the word out to the AAG crowd about FOSS4G. Obviously our booth was a good one, but I'm thinking more about mailing lists and newsletters. Anyone familiar with a good approach? We can get them on our press release list.

Tyler

I already had them add it to their Newsletter Calendar - just had to
email the editor. The next thing I would suggest is actually targeting
specific speciality groups within the AAG and seeing if you can get the
heads of those to send out an email press release.

Some groups:
Cyberinfrastructure (They have sponsored our FOSS sessions at the AAG in
the past)
Geographic Information Science and Systems
Cartography

http://www.aag.org/cs/membership/specialty_groups

Thanks,
Alex

On 11/05/11 06:36, Alex Mandel wrote:

On 05/10/2011 01:29 PM, Tyler Mitchell wrote:

Quick question, I was wondering if anyone knows the best way to get the word out to the AAG crowd about FOSS4G. Obviously our booth was a good one, but I'm thinking more about mailing lists and newsletters. Anyone familiar with a good approach? We can get them on our press release list.

Tyler

I already had them add it to their Newsletter Calendar - just had to
email the editor. The next thing I would suggest is actually targeting
specific speciality groups within the AAG and seeing if you can get the
heads of those to send out an email press release.

Some groups:
Cyberinfrastructure (They have sponsored our FOSS sessions at the AAG in
the past)
Geographic Information Science and Systems
Cartography

http://www.aag.org/cs/membership/specialty_groups

Thanks,
Alex
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Further to Alex's comments, I suggest writing an article for magazines that AAG members read, talking about what sort of things they can expect to see at FOSS4G. What applications they should expect to see talked about, etc.

I wrote a number of these articles in 2009, which you can see here:
https://svn.osgeo.org/osgeo/foss4g/2009/documents/propaganda/articles/

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Further to Alex's comments, I suggest writing an article for magazines
that AAG members read, talking about what sort of things they can expect
to see at FOSS4G. What applications they should expect to see talked
about, etc.

I wrote a number of these articles in 2009, which you can see here:
https://svn.osgeo.org/osgeo/foss4g/2009/documents/propaganda/articles/

As an observer, I really noticed FOSS4G 2009 more so than 2010 or even 2011. It seemed I was always hearing about FOSS4G 2009 from all directions. It was indeed Cameron making much of the noise, but it propagated well such that I ran into it in many places. Planet was very frequently about FOSS4G 2009.

Eli