[Marketing] Budget 2024 ideas and planning

Committees Marketing
1

At somepoint in November I would expect the osgeo board to make a request to projects and committees to make a budget for the year head.

I have one item to budget:

  1. We should hire GetInteracive on retainer for 2024 to revise the graphic design of a few pages (Vicky can implement if she has the design).
  2. It would also be helpful to have assistance on hand ahead of conferences and events as our volunteers do not have the skills / capacity / software

And a suggestion:

  • We should create some sponsorship opportunities for marketing committee specifically
  • Outreach focused: a drive to list service providers is a good one.
  • Outreach focused: work with projects to both request funds, and acknowledge sponsors
···

–
Jody Garnett

2

I have gotten personal feedback (direct one on one at conferences) but no email replies to this thread :slightly_smiling_face:

Ideas that have come in:

  1. Update the PDF handouts; while our projects have done okay I had to redo them to have consistent layout and logo placements.

  2. Provide QR codes at the booths so people can download the PDFs (saving printing costs and still providing the information in a professional consistent fashion).

  3. Videos on how to do basic things: sign up for an osgeo user id (priority), how to add a service provider, etc…
    (It was really emphasized that videos are required for outreach; not just step by step instructions)

  4. The osgeo user id form is a terrible user experience and must be replaced.

With these topics in mind we should outline a budget for 2024.

···

–
Jody Garnett

–
Jody Garnett

3

Hello Jody,

thank you for starting the budget dscussion

I like your ideas. Maybe we should organize a sprint to work on them.

Here is the budget page from 2023
https://wiki.osgeo.org/wiki/Marketing_Committee_Budget_2023

And I create a page for 2024
https://wiki.osgeo.org/wiki/Marketing_Committee_Budget_2024

I would put energie in creating
- OSGeo tattoo sheets
- OSGeo penicil
- OSGeo sticker
- OSGeo Banner / Flags

to promote our organization at the next events

See you Astrid

Am 06.12.2023 19:11 schrieb Jody Garnett via Marketing:

I have gotten personal feedback (direct one on one at conferences)
but no email replies to this thread :slightly_smiling_face:

Ideas that have come in:

  * Update the PDF handouts; while our projects have done okay I had to
redo them to have consistent layout and logo placements.
  * Provide QR codes at the booths so people can download the PDFs
(saving printing costs and still providing the information in a
professional consistent fashion).

  * Videos on how to do basic things: sign up for an osgeo user id
(priority), how to add a service provider, etc...
(It was really emphasized that videos are required for outreach; not
just step by step instructions)
  * The osgeo user id form is a terrible user experience and must be
replaced.

With these topics in mind we should outline a budget for 2024.

--
Jody Garnett

On Oct 27, 2023 at 8:54:02 AM, Jody Garnett <jody.garnett@gmail.com>
wrote:

At somepoint in November I would expect the osgeo board to make a
request to projects and committees to make a budget for the year
head.

I have one item to budget:

* We should hire GetInteracive on retainer for 2024 to revise the
graphic design of a few pages (Vicky can implement if she has the
design).
* It would also be helpful to have assistance on hand ahead of
conferences and events as our volunteers do not have the skills /
capacity / software

And a suggestion:

* We should create some sponsorship opportunities for marketing
committee specifically
* Outreach focused: a drive to list service providers is a good
one.
* Outreach focused: work with projects to both request funds, and
acknowledge sponsors

--
Jody Garnett

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Marketing@lists.osgeo.org
Marketing Info Page

4

Can we form this into a budget request :slight_smile:

···

–
Jody Garnett