[Marketing] Cleaning up the Marketing Exhibition Pack

Committees Marketing
1

So that we can quickly respond to requests for funds for a Marketing Exhibition Pack, I've been looking over our existing page here: http://wiki.osgeo.org/wiki/Exhibition_Pack
This has 2 tables in it, and descriptions of different items, all of which could be simplified into one easier to maintain and understand table.

Also, I think that we can probably revise what is required for this pack now that we have a solid OSGeo-Live DVD we can reference.

In particular:
* We don't need a book of project descriptions, as we can point people at OSGeo-Live running on a laptop.
* If we don't have all the paper on the stand, then we don't need a literature stand.
* I'm not convinced a $200 OSGeo branded table skirt looks any better than a $20 table cloth that most people would have at home and could bring with them.

So I've updated what I think the Marketing Pack should include in a spreadsheet here:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0

And if I don't hear any objections in the next couple of days, I plan to remove most of the content from the Exhibition_Pack wiki and just point the the google doc spreadsheet.

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

2

On 04/23/2012 05:36 AM, Cameron Shorter wrote:

So that we can quickly respond to requests for funds for a Marketing
Exhibition Pack, I've been looking over our existing page here:
http://wiki.osgeo.org/wiki/Exhibition_Pack
This has 2 tables in it, and descriptions of different items, all of
which could be simplified into one easier to maintain and understand table.

Also, I think that we can probably revise what is required for this pack
now that we have a solid OSGeo-Live DVD we can reference.

In particular:
* We don't need a book of project descriptions, as we can point people
at OSGeo-Live running on a laptop.
* If we don't have all the paper on the stand, then we don't need a
literature stand.
* I'm not convinced a $200 OSGeo branded table skirt looks any better
than a $20 table cloth that most people would have at home and could
bring with them.

So I've updated what I think the Marketing Pack should include in a
spreadsheet here:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0

And if I don't hear any objections in the next couple of days, I plan to
remove most of the content from the Exhibition_Pack wiki and just point
the the google doc spreadsheet.

I think the definitive copy should remain on the wiki as the document
does not change often and linking pictures in of items is quite useful.

The literature stand has mostly been used in the past to keep the OSGeo
1 page info sheet and FOSS4g postcards, hence the need only for 1. It's
nice for getting some material off the table and noticeable from a distance.

I agree a black table cloth can be easily substituted, and that's partly
why we experimented with the table runner in CA which can be much
cheaper. Depending on the location a pop-up is not always feasible and
so something on the table itself helps.

As for paper materials, I'm hoping we can get the pdf output of the
overviews from OSGeo-Live formatted nicely so that can be used as a
spiral bound (or binder) on the table. Electricity at all conferences is
not always feasible either, so having a $5 low tech copy on hand is good
(1-2 quantity is sufficient).

So I guess I'd say we can shift some of these items to the optional section.

I'll see if I can dig up some pictures to show what our table (CA
Chapter) has looked like with the whole setup. You can probably find
them on the wiki already.

Thanks,
Alex

3

On 24/04/2012 12:35 AM, Alex Mandel wrote:

On 04/23/2012 05:36 AM, Cameron Shorter wrote:

So that we can quickly respond to requests for funds for a Marketing
Exhibition Pack, I've been looking over our existing page here:
http://wiki.osgeo.org/wiki/Exhibition_Pack
This has 2 tables in it, and descriptions of different items, all of
which could be simplified into one easier to maintain and understand table.

Also, I think that we can probably revise what is required for this pack
now that we have a solid OSGeo-Live DVD we can reference.

In particular:
* We don't need a book of project descriptions, as we can point people
at OSGeo-Live running on a laptop.
* If we don't have all the paper on the stand, then we don't need a
literature stand.
* I'm not convinced a $200 OSGeo branded table skirt looks any better
than a $20 table cloth that most people would have at home and could
bring with them.

So I've updated what I think the Marketing Pack should include in a
spreadsheet here:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0

And if I don't hear any objections in the next couple of days, I plan to
remove most of the content from the Exhibition_Pack wiki and just point
the the google doc spreadsheet.

I think the definitive copy should remain on the wiki as the document
does not change often and linking pictures in of items is quite useful.

I'm open to having words in the wiki, but hope to reduce the duplication, as duplication makes it harder to maintain, and harder to read.

The literature stand has mostly been used in the past to keep the OSGeo
1 page info sheet and FOSS4g postcards, hence the need only for 1. It's
nice for getting some material off the table and noticeable from a distance.

Ok, I've put this back.

I agree a black table cloth can be easily substituted, and that's partly
why we experimented with the table runner in CA which can be much
cheaper.

I'm not familiar with a table runner. Do you have any links and a cost?

  Depending on the location a pop-up is not always feasible and
so something on the table itself helps.

As for paper materials, I'm hoping we can get the pdf output of the
overviews from OSGeo-Live formatted nicely so that can be used as a
spiral bound (or binder) on the table. Electricity at all conferences is
not always feasible either, so having a $5 low tech copy on hand is good
(1-2 quantity is sufficient).

I agree that this will be nice, but it will be a lot of work by someone to print off and bind, and it also will get out dated every six months. So I would add it to an optional section.

So I guess I'd say we can shift some of these items to the optional section.

I'll see if I can dig up some pictures to show what our table (CA
Chapter) has looked like with the whole setup. You can probably find
them on the wiki already.

Ok, pictures would be good.

Thanks,
Alex
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

4

On 04/23/2012 02:04 PM, Cameron Shorter wrote:

On 24/04/2012 12:35 AM, Alex Mandel wrote:

On 04/23/2012 05:36 AM, Cameron Shorter wrote:

So that we can quickly respond to requests for funds for a Marketing
Exhibition Pack, I've been looking over our existing page here:
http://wiki.osgeo.org/wiki/Exhibition_Pack
This has 2 tables in it, and descriptions of different items, all of
which could be simplified into one easier to maintain and understand
table.

Also, I think that we can probably revise what is required for this pack
now that we have a solid OSGeo-Live DVD we can reference.

In particular:
* We don't need a book of project descriptions, as we can point people
at OSGeo-Live running on a laptop.
* If we don't have all the paper on the stand, then we don't need a
literature stand.
* I'm not convinced a $200 OSGeo branded table skirt looks any better
than a $20 table cloth that most people would have at home and could
bring with them.

So I've updated what I think the Marketing Pack should include in a
spreadsheet here:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0

And if I don't hear any objections in the next couple of days, I plan to
remove most of the content from the Exhibition_Pack wiki and just point
the the google doc spreadsheet.

I think the definitive copy should remain on the wiki as the document
does not change often and linking pictures in of items is quite useful.

I'm open to having words in the wiki, but hope to reduce the
duplication, as duplication makes it harder to maintain, and harder to
read.

The literature stand has mostly been used in the past to keep the OSGeo
1 page info sheet and FOSS4g postcards, hence the need only for 1. It's
nice for getting some material off the table and noticeable from a
distance.

Ok, I've put this back.

I agree a black table cloth can be easily substituted, and that's partly
why we experimented with the table runner in CA which can be much
cheaper.

I'm not familiar with a table runner. Do you have any links and a cost?

Depending on the location a pop-up is not always feasible and
so something on the table itself helps.

As for paper materials, I'm hoping we can get the pdf output of the
overviews from OSGeo-Live formatted nicely so that can be used as a
spiral bound (or binder) on the table. Electricity at all conferences is
not always feasible either, so having a $5 low tech copy on hand is good
(1-2 quantity is sufficient).

I agree that this will be nice, but it will be a lot of work by someone
to print off and bind, and it also will get out dated every six months.
So I would add it to an optional section.

So I guess I'd say we can shift some of these items to the optional
section.

I'll see if I can dig up some pictures to show what our table (CA
Chapter) has looked like with the whole setup. You can probably find
them on the wiki already.

Ok, pictures would be good.

Thanks,
Alex

Here's what the California Chapter has been using
http://wiki.osgeo.org/wiki/California/Exhibition_Pack

You'll notice our literature stand is table-top, acrylic and cheap. We also have a similar stand for a single document that we change to have things like lists of Open Source talks at the event, or an Ad for the Live disc. Here's our exhibition pack in live use
http://wiki.osgeo.org/wiki/File:OSCON2009_boothstaff.JPG

(Books on the table are my personal copies of GRASS and R Spatial Analysis)

There is a need for something non-electronic on the table. I've done outdoor, in the sun and everything in between; power and internet are not reliable and so even laptops only work for so long. Also many people are hesitant to approach a computer or use the mouse even if you have it facing them with a sign saying, try me!

To address this we've found business cards with the website and the projects listed is really easy for people to take. If we can get a clean pdf output of the OSGeo Live overviews I think a 3 ring binder on the table with those in it will be very useful, updatable and not very expensive to maintain.

I can see why one might comment that http://wiki.osgeo.org/wiki/Exhibition_Pack has redundancy - 2 tables. We can put that all in one table if we want but might make the table too wide to fit on most screens. Google docs is nice but we really don't update the page that much, it is supposed to be somewhat official and the wiki page is much easier to recall from memory. I could see keeping the cost matrix on google docs linked off the current wiki page with the existing descriptions.

Thanks,
Alex

5

Ok,
I've cleaned up the Marketing Exhibition Pack wiki, so that we can use it to assess when to allocate funds to regional chapters.

I hope to have this finalised within the next week, so it will be good to hear comments about whether it is ok or not.

Daniel,
I understand you are OSGeo treasurer? Can you please comment on the process we should follow to allocate marketing funds, as outlined here:
http://wiki.osgeo.org/wiki/Exhibition_Pack#Getting_a_Regional_Starter_Kit
Also, do you have suggestions on how can the Marketing Committee keep track of budget allocated to the Marketing Committee?

On 25/04/2012 8:20 AM, Alex Mandel wrote:

On 04/23/2012 02:04 PM, Cameron Shorter wrote:

On 24/04/2012 12:35 AM, Alex Mandel wrote:

On 04/23/2012 05:36 AM, Cameron Shorter wrote:

So that we can quickly respond to requests for funds for a Marketing
Exhibition Pack, I've been looking over our existing page here:
http://wiki.osgeo.org/wiki/Exhibition_Pack
This has 2 tables in it, and descriptions of different items, all of
which could be simplified into one easier to maintain and understand
table.

Also, I think that we can probably revise what is required for this pack
now that we have a solid OSGeo-Live DVD we can reference.

In particular:
* We don't need a book of project descriptions, as we can point people
at OSGeo-Live running on a laptop.
* If we don't have all the paper on the stand, then we don't need a
literature stand.
* I'm not convinced a $200 OSGeo branded table skirt looks any better
than a $20 table cloth that most people would have at home and could
bring with them.

So I've updated what I think the Marketing Pack should include in a
spreadsheet here:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0

And if I don't hear any objections in the next couple of days, I plan to
remove most of the content from the Exhibition_Pack wiki and just point
the the google doc spreadsheet.

I think the definitive copy should remain on the wiki as the document
does not change often and linking pictures in of items is quite useful.

I'm open to having words in the wiki, but hope to reduce the
duplication, as duplication makes it harder to maintain, and harder to
read.

The literature stand has mostly been used in the past to keep the OSGeo
1 page info sheet and FOSS4g postcards, hence the need only for 1. It's
nice for getting some material off the table and noticeable from a
distance.

Ok, I've put this back.

I agree a black table cloth can be easily substituted, and that's partly
why we experimented with the table runner in CA which can be much
cheaper.

I'm not familiar with a table runner. Do you have any links and a cost?

Depending on the location a pop-up is not always feasible and
so something on the table itself helps.

As for paper materials, I'm hoping we can get the pdf output of the
overviews from OSGeo-Live formatted nicely so that can be used as a
spiral bound (or binder) on the table. Electricity at all conferences is
not always feasible either, so having a $5 low tech copy on hand is good
(1-2 quantity is sufficient).

I agree that this will be nice, but it will be a lot of work by someone
to print off and bind, and it also will get out dated every six months.
So I would add it to an optional section.

So I guess I'd say we can shift some of these items to the optional
section.

I'll see if I can dig up some pictures to show what our table (CA
Chapter) has looked like with the whole setup. You can probably find
them on the wiki already.

Ok, pictures would be good.

Thanks,
Alex

Here's what the California Chapter has been using
http://wiki.osgeo.org/wiki/California/Exhibition_Pack

You'll notice our literature stand is table-top, acrylic and cheap. We also have a similar stand for a single document that we change to have things like lists of Open Source talks at the event, or an Ad for the Live disc. Here's our exhibition pack in live use
http://wiki.osgeo.org/wiki/File:OSCON2009_boothstaff.JPG

(Books on the table are my personal copies of GRASS and R Spatial Analysis)

There is a need for something non-electronic on the table. I've done outdoor, in the sun and everything in between; power and internet are not reliable and so even laptops only work for so long. Also many people are hesitant to approach a computer or use the mouse even if you have it facing them with a sign saying, try me!

To address this we've found business cards with the website and the projects listed is really easy for people to take. If we can get a clean pdf output of the OSGeo Live overviews I think a 3 ring binder on the table with those in it will be very useful, updatable and not very expensive to maintain.

I can see why one might comment that http://wiki.osgeo.org/wiki/Exhibition_Pack has redundancy - 2 tables. We can put that all in one table if we want but might make the table too wide to fit on most screens. Google docs is nice but we really don't update the page that much, it is supposed to be somewhat official and the wiki page is much easier to recall from memory. I could see keeping the cost matrix on google docs linked off the current wiki page with the existing descriptions.

Thanks,
Alex
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

6

On 12-04-28 6:44 AM, Cameron Shorter wrote:

Daniel,
I understand you are OSGeo treasurer? Can you please comment on the
process we should follow to allocate marketing funds, as outlined here:
http://wiki.osgeo.org/wiki/Exhibition_Pack#Getting_a_Regional_Starter_Kit
Also, do you have suggestions on how can the Marketing Committee keep
track of budget allocated to the Marketing Committee?

Hi Cameron,

I have added a section to track usage of the Marketing budget in the OSGeo 2012 budget page at http://wiki.osgeo.org/wiki/OSGeo_Budget_2012

My take on the process would be:

1- Marketing Committee votes a motion to allocate X amount to local chapter Y for Exhibition Pack (decision likely based on the guidelines at http://wiki.osgeo.org/wiki/Exhibition_Pack)

2- The Chair of the marketing committee forwards the decision to the treasurer.

3- Local chapter submits copies of receipts to OSGeo treasurer to get reimbursement up to the allocated amount.

How does that sound?

Daniel

P.S. I am subscribed to the Marketing list but do not follow it closely, so please CC me directly as you just did when you need my attention.
--
Daniel Morissette
http://www.mapgears.com/
Provider of Professional MapServer Support since 2000

7

Thanks Daniel,
I've tweaked our wiki process slightly to align with your suggestions.
I'll raise a motion as a separate email.

On 29/04/2012 5:59 AM, Daniel Morissette wrote:

On 12-04-28 6:44 AM, Cameron Shorter wrote:

Daniel,
I understand you are OSGeo treasurer? Can you please comment on the
process we should follow to allocate marketing funds, as outlined here:
http://wiki.osgeo.org/wiki/Exhibition_Pack#Getting_a_Regional_Starter_Kit

Also, do you have suggestions on how can the Marketing Committee keep
track of budget allocated to the Marketing Committee?

Hi Cameron,

I have added a section to track usage of the Marketing budget in the OSGeo 2012 budget page at http://wiki.osgeo.org/wiki/OSGeo_Budget_2012

My take on the process would be:

1- Marketing Committee votes a motion to allocate X amount to local chapter Y for Exhibition Pack (decision likely based on the guidelines at http://wiki.osgeo.org/wiki/Exhibition_Pack)

2- The Chair of the marketing committee forwards the decision to the treasurer.

3- Local chapter submits copies of receipts to OSGeo treasurer to get reimbursement up to the allocated amount.

How does that sound?

Daniel

P.S. I am subscribed to the Marketing list but do not follow it closely, so please CC me directly as you just did when you need my attention.

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com