[Marketing] Comment on OSGeo Project Marketing template before we set it in stone

Committees Marketing
1

For the OSGeo Live DVD that we are developing for FOSS4G 2010, we will be asking all applications to provide a punchy, one page overview of their project.

This overview will conveniently double as Project Flier to hand out at conference stands, and also be a page in a book of OSGeo projects.

The aim of these overview pages is to have them be consistent, sexy, and sell OSGeo in a positive, professional manner.

To support this, I've created the attached pdf template. Please review and provide feedback before we set the template in stone, and ask all projects to create material against this template.

Template source:
https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/descriptions/postgis_overview.odt

Marketing artefact definition:
http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview

--
Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

postgis_overview.pdf (100 KB)

2

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Cameron,
this should be tied directly to the project overviews / info sheets [1]
that are already available on the OSGeo website and "should" be
maintained by the projcets themselves. Tyler has provided really nicely
layouted templates to do just this. To me it does not make sense to make
projects deliver several different version that need to be maintained
and updated separately. It is hard enough to nudge, encourage and coerce
folks to maintain one such artefact.

We would need to check what to do with projects that have so far not
shown any interest / do not plan to get involved more closely with OSGeo
(yet). But I guess that a more neutral layout should be easy to glean
from what is there already.

Jason,
some time back we envisaged a project template with a free space in the
lower right corner. At conferences this can be used for some neutral
OSGeo info or business cards for folks appearing at an OSGeo booth.
Companies providing support can use these templates to add their logo /
stamp / business card in the lower right corner.

Sponsorship prospectus;
We (so far Tyler, Jeff and me) try improve our sponsorship prospectus
and we came up with a related idea to provide these flyer / brochure /
info sheets as readily printed out marketing material as an asset for
OSGeo sponsors. They can use shiny "original" OSGeo material for
marketing and add their brand to it with very little effort. This is
especially interesting for smaller companies who in general do not care
/ spend little time on creating marketing material. This would be a real
net added value for them and would mean little extra effort for OSGeo.

Would that be a type of commercial hint / support that goes better with
your concerns?

Best regards,
Arnulf.

[1] as examples: http://www.osgeo.org/mapserver
http://www.osgeo.org/grass and so on

Cameron Shorter wrote:

For the OSGeo Live DVD that we are developing for FOSS4G 2010, we will
be asking all applications to provide a punchy, one page overview of
their project.

This overview will conveniently double as Project Flier to hand out at
conference stands, and also be a page in a book of OSGeo projects.

The aim of these overview pages is to have them be consistent, sexy, and
sell OSGeo in a positive, professional manner.

To support this, I've created the attached pdf template. Please review
and provide feedback before we set the template in stone, and ask all
projects to create material against this template.

Template source:
https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/descriptions/postgis_overview.odt

Marketing artefact definition:
http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview

------------------------------------------------------------------------

_______________________________________________
Discuss mailing list
Discuss@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/discuss

- --
Arnulf Christl

Exploring Space, Time and Mind
http://arnulf.us
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3

Hi Cameron:

You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

Jody

On 04/06/2010, at 9:34 PM, Cameron Shorter wrote:

For the OSGeo Live DVD that we are developing for FOSS4G 2010, we will be asking all applications to provide a punchy, one page overview of their project.

This overview will conveniently double as Project Flier to hand out at conference stands, and also be a page in a book of OSGeo projects.

The aim of these overview pages is to have them be consistent, sexy, and sell OSGeo in a positive, professional manner.

To support this, I've created the attached pdf template. Please review and provide feedback before we set the template in stone, and ask all projects to create material against this template.

Template source:
https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/descriptions/postgis_overview.odt

Marketing artefact definition:
http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview

--
Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

<postgis_overview.pdf>_______________________________________________
Discuss mailing list
Discuss@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/discuss

4

On 06/06/10 12:40, Jody Garnett wrote:

Hi Cameron:

You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

Jody
   
Jody, I think you are referring to docs here:
https://svn.osgeo.org/osgeo/marketing/flyer/project_brochures_odt/en
There documents are in Open Office Presenter (Powerpoint) format. I'd be delighted if someone could point me at an Open Office Text .odt version.

--
Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

5

Well found; but not what I was thinking of at all.

I last reviewed them here:
- http://how2map.blogspot.com/2009/05/osgeo-branding.html

Cool here are the links:
- http://wiki.osgeo.org/wiki/Marketing_Material_Samples
- http://wiki.osgeo.org/wiki/File:Brochure_2009_preview.png

You can see the very dark brochure; which I thought I saw printed out in person at last years FOSS4G? And Tyler had a nicenice banner using the same graphics. Looks like of like the world being electrocuted.

As indicated in my blog post my only concern the strange font being used; since I don't think we actually have a legal copy of it that we can use when writing our own brochures.

Tyler knows more.

Jody

On 06/06/2010, at 3:59 PM, Cameron Shorter wrote:

On 06/06/10 12:40, Jody Garnett wrote:

Hi Cameron:

You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

Jody
  
Jody, I think you are referring to docs here:
https://svn.osgeo.org/osgeo/marketing/flyer/project_brochures_odt/en
There documents are in Open Office Presenter (Powerpoint) format. I'd be delighted if someone could point me at an Open Office Text .odt version.

--
Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

6

Do we have source versions of the marketing material referenced?
In particular, do we have an .odt version?

On 06/06/10 22:19, Jody Garnett wrote:

Well found; but not what I was thinking of at all.

I last reviewed them here:
- http://how2map.blogspot.com/2009/05/osgeo-branding.html

Cool here are the links:
- http://wiki.osgeo.org/wiki/Marketing_Material_Samples
- http://wiki.osgeo.org/wiki/File:Brochure_2009_preview.png

You can see the very dark brochure; which I thought I saw printed out in person at last years FOSS4G? And Tyler had a nicenice banner using the same graphics. Looks like of like the world being electrocuted.

As indicated in my blog post my only concern the strange font being used; since I don't think we actually have a legal copy of it that we can use when writing our own brochures.

Tyler knows more.

Jody

On 06/06/2010, at 3:59 PM, Cameron Shorter wrote:

On 06/06/10 12:40, Jody Garnett wrote:
     

Hi Cameron:

You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

Jody

Jody, I think you are referring to docs here:
https://svn.osgeo.org/osgeo/marketing/flyer/project_brochures_odt/en
There documents are in Open Office Presenter (Powerpoint) format. I'd be delighted if someone could point me at an Open Office Text .odt version.

--
Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
     
--
Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

7

You are going to have to ask Tyler for more detail. For my part I have seen them handed out; raised a couple issues with respect to Font use, made an open office template for slides and workbooks myself for foss4g … and that is all I know.

Jody

On 07/06/2010, at 5:48 AM, Jason Birch wrote:

Jody,

Is that under http://svn.osgeo.org/osgeo/marketing/flyer/ or is there another source for it?

Jason

On 5 June 2010 19:40, Jody Garnett wrote:

You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

Discuss mailing list
Discuss@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/discuss

8

The materials we've been using at events recently were made by a
professional firm last year. I'm not sure they understood the concept of
open formats, fonts etc. So much of what we got from them is in
Illustrator, Photoshop or similar formats with lots of non free fonts.
Some of these have been converted to svg and png.

See http://svn.osgeo.org/osgeo/marketing/brochures/two-side-colour-2009/

Alex

On 06/06/2010 04:23 PM, Jody Garnett wrote:

You are going to have to ask Tyler for more detail. For my part I have seen them handed out; raised a couple issues with respect to Font use, made an open office template for slides and workbooks myself for foss4g .... and that is all I know.

Jody

On 07/06/2010, at 5:48 AM, Jason Birch wrote:

Jody,

Is that under http://svn.osgeo.org/osgeo/marketing/flyer/ or is there another source for it?

Jason

On 5 June 2010 19:40, Jody Garnett wrote:
You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

9

Sounds like we have adobe illustrator and inkscape copies of the flyer. That is a starting point I could work from; the only difficulty would be font use.
And thanks for the reminder about ODF being a standard :slight_smile:

Jody

On 07/06/2010, at 9:23 AM, Jody Garnett wrote:

You are going to have to ask Tyler for more detail. For my part I have seen them handed out; raised a couple issues with respect to Font use, made an open office template for slides and workbooks myself for foss4g … and that is all I know.

Jody

On 07/06/2010, at 5:48 AM, Jason Birch wrote:

Jody,

Is that under http://svn.osgeo.org/osgeo/marketing/flyer/ or is there another source for it?

Jason

On 5 June 2010 19:40, Jody Garnett wrote:

You should find that an official marketing template is already available as part of the work the graphics designed has done. My trouble is that I have not seen it in open office yet.

Discuss mailing list
Discuss@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/discuss

10

I had a look in illustrator today; and only the "first" page is
provided (rather then the second page where the content goes).

There is a background image for both pages in the same directory so I
can start with something; but a lot of what we need is present only in
the two pdfs.

Jody

On Wed, Jun 9, 2010 at 12:17 PM, Jody Garnett <jody.garnett@gmail.com> wrote:

Sounds like we have adobe illustrator and inkscape copies of the flyer.
That is a starting point I could work from; the only difficulty would be
font use.
And thanks for the reminder about ODF being a standard :slight_smile:
Jody
On 07/06/2010, at 9:23 AM, Jody Garnett wrote:

You are going to have to ask Tyler for more detail. For my part I have seen
them handed out; raised a couple issues with respect to Font use, made an
open office template for slides and workbooks myself for foss4g .... and
that is all I know.
Jody
On 07/06/2010, at 5:48 AM, Jason Birch wrote:

Jody,
Is that under http://svn.osgeo.org/osgeo/marketing/flyer/ or is there
another source for it?
Jason

On 5 June 2010 19:40, Jody Garnett wrote:

You should find that an official marketing template is already available
as part of the work the graphics designed has done. My trouble is that I
have not seen it in open office yet.

_______________________________________________
Discuss mailing list
Discuss@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/discuss