[Marketing] extending the logo to a local chapter

Committees Marketing
1

in the last meeting of the Board of the Spanish Local chapter (board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a little bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning of December.
Jeroen said that it is technically easy but would make sense to open the debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo

2

can we use the logo?

If you are an official chapter, then most certainly yes.

can we extend it?

Only in approved ways. For example, we've talked about adding an icon to the logo for things like "Associate Member" or "Member Project" -- I think adding a similarly styled icon that says "España" or "Cascadia" or whatever would be great.

can we change the "compass" phrase?

Not the en-us version, no. But certainly adding a new officially translated version would be great.

(Feliz Navidad!)

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Lorenzo Becchi
Sent: Tuesday, December 23, 2008 4:01 PM
To: marketing@lists.osgeo.org
Subject: [Marketing] extending the logo to a local chapter

in the last meeting of the Board of the Spanish Local chapter
(board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a little
bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to
translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning of
December.
Jeroen said that it is technically easy but would make sense to open the
debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

3

Michael P. Gerlek wrote:

can we extend it?
    
Only in approved ways. For example, we've talked about adding an icon to the logo for things like "Associate Member" or "Member Project" -- I think adding a similarly styled icon that says "España" or "Cascadia" or whatever would be great.

We are not "España" we are the "OSGeo Spanish Language chapter". We had a "hot" debate about the short name for "Capítulo Local de la comunidad hispano-hablante de OSGeo". The result has been: "OSGeo-es".
This could change a little bit from the actual styled icon, but I'm sure we can find a solution.

can we change the "compass" phrase?
    
Not the en-us version, no. But certainly adding a new officially translated version would be great.

good, we'll start evaluating a translation with the community.

(Feliz Navidad!)
  

same to you MPG,
thanks
Lorenzo

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Lorenzo Becchi
Sent: Tuesday, December 23, 2008 4:01 PM
To: marketing@lists.osgeo.org
Subject: [Marketing] extending the logo to a local chapter

in the last meeting of the Board of the Spanish Local chapter (board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a little bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning of December.
Jeroen said that it is technically easy but would make sense to open the debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

4

The Australian New Zealand group ran an email thread to generate their own logo (however the selected entry took visual queues on the pre-change osgeo logo since I was out of the loop and did not expect a new logo to emerge).

As such I would like to extend the list of questions to include:
- can we mirror the color selection / font used for the osgeo logo

I also found that the font documented for the osgeo logo did not match up visually on my computer when the aust-nz logo was created. Probably a cross platform issue but there it is.

Jody

Lorenzo Becchi wrote:

in the last meeting of the Board of the Spanish Local chapter (board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a little bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning of December.
Jeroen said that it is technically easy but would make sense to open the debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

5

Ciao Lorenzo,
for the Italian language chapter we asked for the permit to Taylor and then we added the .it to the OSGeo logo.
I immagine you could do the same for the spanish local chapter...
But I see the need for a better and more defined rules for local chapter logos, so that they can be standardized all over the world...

Maxi

Lorenzo Becchi wrote:

in the last meeting of the Board of the Spanish Local chapter (board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a little bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning of December.
Jeroen said that it is technically easy but would make sense to open the debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--

Dr. Eng. Massimiliano Cannata
Responsabile Area Geomatica
Istituto Scienze della Terra
Scuola Universitaria Professionale della Svizzera Italiana
Via Trevano, c.p. 72
CH-6952 Canobbio-Lugano
Tel: +41 (0)58 666 62 14
Fax +41 (0)58 666 62 09

6

Hi Massimiliano,

Le Monday 05 January 2009 11:27:04 Massimiliano Cannata, vous avez écrit :

But I see the need for a better and more defined rules for local chapter
logos, so that they can be standardized all over the world...

+1 :slight_smile:

I am following the thread for the OSGeo-fr as we are also interesting for
a "local" logo :wink:

Best regards,

Y.
--
Yves Jacolin
---
http://softlibre.gloobe.org

7

Jody failed to mention that he won the competition we had for creating the logo.
You can see it here:
http://wiki.osgeo.org/wiki/Image:OSGeo_Aust_NZ_Logo.png

Jody Garnett wrote:

The Australian New Zealand group ran an email thread to generate their own logo (however the selected entry took visual queues on the pre-change osgeo logo since I was out of the loop and did not expect a new logo to emerge).

As such I would like to extend the list of questions to include:
- can we mirror the color selection / font used for the osgeo logo

I also found that the font documented for the osgeo logo did not match up visually on my computer when the aust-nz logo was created. Probably a cross platform issue but there it is.

Jody

Lorenzo Becchi wrote:

in the last meeting of the Board of the Spanish Local chapter (board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a little bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning of December.
Jeroen said that it is technically easy but would make sense to open the debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

8

It does look way cool -- but I have mixed feelings about "changing" the actual logo that substantially. What do others think about this?

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Cameron Shorter
Sent: Monday, January 05, 2009 11:40 AM
To: Jody Garnett
Cc: marketing@lists.osgeo.org
Subject: Re: [Marketing] extending the logo to a local chapter

Jody failed to mention that he won the competition we had for creating
the logo.
You can see it here:
http://wiki.osgeo.org/wiki/Image:OSGeo_Aust_NZ_Logo.png

Jody Garnett wrote:

The Australian New Zealand group ran an email thread to generate their
own logo (however the selected entry took visual queues on the
pre-change osgeo logo since I was out of the loop and did not expect a
new logo to emerge).

As such I would like to extend the list of questions to include:
- can we mirror the color selection / font used for the osgeo logo

I also found that the font documented for the osgeo logo did not match
up visually on my computer when the aust-nz logo was created. Probably
a cross platform issue but there it is.

Jody

Lorenzo Becchi wrote:

in the last meeting of the Board of the Spanish Local chapter
(board-es), we've focused on the need for a logo.
we have started a good number of initiative and we need to show a
little bit of branding.

Our idea is to have a variant of OSGeo logo like: "OSGeo-es" and to
translate or change "your open source compass".
We think that literal translation could result hilarious.

I've been talking about it with Jeroen in Valencia at the beginning
of December.
Jeroen said that it is technically easy but would make sense to open
the debate to make things properly.
I do agree.

as official local chapter, questions are:
- can we use the logo?
- can we extend it?
- car we change the "compass" phrase?

best regards
Lorenzo
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

9

Jacolin Yves wrote:

Hi Massimiliano,

Le Monday 05 January 2009 11:27:04 Massimiliano Cannata, vous avez écrit :
  

But I see the need for a better and more defined rules for local chapter
logos, so that they can be standardized all over the world...
    


+1 :)

+1

The Japan Chapter logo can be viewed at
http://www.osgeo.jp/wp/wp-content/themes/ambient-glo-1/images/logo.png
and website is at http://www.osgeo.jp/

I am following the thread for the OSGeo-fr as we are also interesting for 
a "local" logo ;)

best regards

Venka

10

I agree clear rules are needed. I'm thinking something you can add a box next to the compass logo (like for Associate Member, etc), and we give a color palette for that, but not change the compass itself?

-mpg

________________________________________
From: marketing-bounces@lists.osgeo.org [marketing-bounces@lists.osgeo.org] On Behalf Of Venka [venka.osgeo@gmail.com]
Sent: Monday, January 05, 2009 5:40 PM
To: marketing@lists.osgeo.org
Subject: Re: [Marketing] extending the logo to a local chapter

Jacolin Yves wrote:

Hi Massimiliano,

Le Monday 05 January 2009 11:27:04 Massimiliano Cannata, vous avez écrit :

But I see the need for a better and more defined rules for local chapter
logos, so that they can be standardized all over the world...

+1 :slight_smile:

+1

The Japan Chapter logo can be viewed at
http://www.osgeo.jp/wp/wp-content/themes/ambient-glo-1/images/logo.png
and website is at http://www.osgeo.jp/

I am following the thread for the OSGeo-fr as we are also interesting for
a "local" logo :wink:

best regards

Venka

11

Michael wrote:

I'm thinking something you can add a box next to the compass logo
(like for Associate Member, etc), and we give a color palette
for that, but not change the compass itself?

My take: the logo is a stylized mark / special form of our trademark.
It is also our "public face" for a majority of users. Allowing local
modifications of the image or the text "OSGeo" is counter to a
consistent branding strategy and trademark management best practices.

Our policy regarding the logo portion of our trademark appears to have
been changed by the marketing committee as part of the redesign (?):

http://www.osgeo.org/logos/

"To use any of the other version you need to have a mandate to do so.
This applies for OSGeo projects, software in incubation, sponsorship or
a local chapter. Especially for local chapters feel free to modify and
integrate the OSGeo logo components into whatever you already had.
Ideally you send your version ot the Marketing Committee so that they
can have a look at whether our corporate or foundational identity is
still recognizable."

I'm not sure that this change is entirely within Marketing's mandate,
and is in clear conflict with our trademark guidelines:

http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html

"The OSGeo trademarks include: the name The Open Source Geospatial
Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
OSGeo's trademarks should be used in their exact form, including
capitalization -- neither abbreviated nor combined with any other word
or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
Geospatial Foundation" rather than "OSGeo Foundation", etc)."

The initial guidelines were very clear on how not to modify the logo on
page 9:
http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf

I think that relaxing this to allow for changes to the tagline is fine,
and have no problem with OSGeo being relaxed about "remixes" of the logo
for unofficial use, but the kinds of modifications we've seen from local
chapters so far, in my opinion, should not be allowed for official use.

Jason

12

Jason's got it right. I think I wrote the initial draft of those guidelines, and it was never our intention to support changing the core logo itself.

(This is, as Jason says, a basic rule of branding. At least until such time as we achieve market saturation and ubiquity: at that point, we can start doing holiday-themed riffs like GOOG :slight_smile:

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Jason Birch
Sent: Tuesday, January 06, 2009 8:53 AM
To: marketing@lists.osgeo.org
Subject: RE: [Marketing] extending the logo to a local chapter

Michael wrote:

I'm thinking something you can add a box next to the compass logo
(like for Associate Member, etc), and we give a color palette
for that, but not change the compass itself?

My take: the logo is a stylized mark / special form of our trademark.
It is also our "public face" for a majority of users. Allowing local
modifications of the image or the text "OSGeo" is counter to a
consistent branding strategy and trademark management best practices.

Our policy regarding the logo portion of our trademark appears to have
been changed by the marketing committee as part of the redesign (?):

http://www.osgeo.org/logos/

"To use any of the other version you need to have a mandate to do so.
This applies for OSGeo projects, software in incubation, sponsorship or
a local chapter. Especially for local chapters feel free to modify and
integrate the OSGeo logo components into whatever you already had.
Ideally you send your version ot the Marketing Committee so that they
can have a look at whether our corporate or foundational identity is
still recognizable."

I'm not sure that this change is entirely within Marketing's mandate,
and is in clear conflict with our trademark guidelines:

http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html

"The OSGeo trademarks include: the name The Open Source Geospatial
Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
OSGeo's trademarks should be used in their exact form, including
capitalization -- neither abbreviated nor combined with any other word
or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
Geospatial Foundation" rather than "OSGeo Foundation", etc)."

The initial guidelines were very clear on how not to modify the logo on
page 9:
http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf

I think that relaxing this to allow for changes to the tagline is fine,
and have no problem with OSGeo being relaxed about "remixes" of the logo
for unofficial use, but the kinds of modifications we've seen from local
chapters so far, in my opinion, should not be allowed for official use.

Jason
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

13

my 2 cents...
I agree that the logo has not to be changed...
but what about creating a Logo version for local chapter?
The same logo of OSGeo but with additional space for writing "Official Whatever Chapter"?
Maybe just one smallest line below is enough...

Maxi

Michael P. Gerlek wrote:

Jason's got it right. I think I wrote the initial draft of those guidelines, and it was never our intention to support changing the core logo itself.

(This is, as Jason says, a basic rule of branding. At least until such time as we achieve market saturation and ubiquity: at that point, we can start doing holiday-themed riffs like GOOG :slight_smile:

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Jason Birch
Sent: Tuesday, January 06, 2009 8:53 AM
To: marketing@lists.osgeo.org
Subject: RE: [Marketing] extending the logo to a local chapter

Michael wrote:

I'm thinking something you can add a box next to the compass logo
(like for Associate Member, etc), and we give a color palette
for that, but not change the compass itself?
    
My take: the logo is a stylized mark / special form of our trademark.
It is also our "public face" for a majority of users. Allowing local
modifications of the image or the text "OSGeo" is counter to a
consistent branding strategy and trademark management best practices.
Our policy regarding the logo portion of our trademark appears to have
been changed by the marketing committee as part of the redesign (?):

http://www.osgeo.org/logos/

"To use any of the other version you need to have a mandate to do so.
This applies for OSGeo projects, software in incubation, sponsorship or
a local chapter. Especially for local chapters feel free to modify and
integrate the OSGeo logo components into whatever you already had.
Ideally you send your version ot the Marketing Committee so that they
can have a look at whether our corporate or foundational identity is
still recognizable."

I'm not sure that this change is entirely within Marketing's mandate,
and is in clear conflict with our trademark guidelines:

http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html

"The OSGeo trademarks include: the name The Open Source Geospatial
Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
OSGeo's trademarks should be used in their exact form, including
capitalization -- neither abbreviated nor combined with any other word
or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
Geospatial Foundation" rather than "OSGeo Foundation", etc)."

The initial guidelines were very clear on how not to modify the logo on
page 9:
http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf

I think that relaxing this to allow for changes to the tagline is fine,
and have no problem with OSGeo being relaxed about "remixes" of the logo
for unofficial use, but the kinds of modifications we've seen from local
chapters so far, in my opinion, should not be allowed for official use.

Jason
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
-----------------------------------------------------
Dr. Massimiliano Cannata
Environmental & Geomatic Engineer

Institute of Earth Sciences - SUPSI
Trevano, C.P. 72, CH-6952 Canobbio, SWITZERLAND

Tel: +41 (0)58 / 666 62 14 Fax: +41 (0)58 / 666 62 09
E-mail: massimiliano.cannata@supsi.ch

Web: http://www.ist.supsi.ch
http://istgis.ist.supsi.ch:8001/geomatica/
-------------------------------------------------------

14

Who wants to draft local chapter guidelines, on this page: http://wiki.osgeo.org/wiki/TrademarkGuidelines
which we can discuss and vote upon at the next week's marketing meeting: http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda

Massimiliano Cannata wrote:

my 2 cents...
I agree that the logo has not to be changed...
but what about creating a Logo version for local chapter?
The same logo of OSGeo but with additional space for writing "Official Whatever Chapter"?
Maybe just one smallest line below is enough...

Maxi

Michael P. Gerlek wrote:

Jason's got it right. I think I wrote the initial draft of those guidelines, and it was never our intention to support changing the core logo itself.

(This is, as Jason says, a basic rule of branding. At least until such time as we achieve market saturation and ubiquity: at that point, we can start doing holiday-themed riffs like GOOG :slight_smile:

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Jason Birch
Sent: Tuesday, January 06, 2009 8:53 AM
To: marketing@lists.osgeo.org
Subject: RE: [Marketing] extending the logo to a local chapter

Michael wrote:

I'm thinking something you can add a box next to the compass logo
(like for Associate Member, etc), and we give a color palette
for that, but not change the compass itself?
    
My take: the logo is a stylized mark / special form of our trademark.
It is also our "public face" for a majority of users. Allowing local
modifications of the image or the text "OSGeo" is counter to a
consistent branding strategy and trademark management best practices.
Our policy regarding the logo portion of our trademark appears to have
been changed by the marketing committee as part of the redesign (?):

http://www.osgeo.org/logos/

"To use any of the other version you need to have a mandate to do so.
This applies for OSGeo projects, software in incubation, sponsorship or
a local chapter. Especially for local chapters feel free to modify and
integrate the OSGeo logo components into whatever you already had.
Ideally you send your version ot the Marketing Committee so that they
can have a look at whether our corporate or foundational identity is
still recognizable."

I'm not sure that this change is entirely within Marketing's mandate,
and is in clear conflict with our trademark guidelines:

http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html

"The OSGeo trademarks include: the name The Open Source Geospatial
Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
OSGeo's trademarks should be used in their exact form, including
capitalization -- neither abbreviated nor combined with any other word
or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
Geospatial Foundation" rather than "OSGeo Foundation", etc)."

The initial guidelines were very clear on how not to modify the logo on
page 9:
http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf

I think that relaxing this to allow for changes to the tagline is fine,
and have no problem with OSGeo being relaxed about "remixes" of the logo
for unofficial use, but the kinds of modifications we've seen from local
chapters so far, in my opinion, should not be allowed for official use.

Jason
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

15

Cameron Shorter wrote:

Who wants to draft local chapter guidelines, on this page: http://wiki.osgeo.org/wiki/TrademarkGuidelines
which we can discuss and vote upon at the next week's marketing meeting: http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda

The local chapter guidelines are already available at
http://wiki.osgeo.org/wiki/Local_Chapter_Guidelines

Perhaps would need some reworking.

Venka

Massimiliano Cannata wrote:

my 2 cents...
I agree that the logo has not to be changed...
but what about creating a Logo version for local chapter?
The same logo of OSGeo but with additional space for writing "Official Whatever Chapter"?
Maybe just one smallest line below is enough...

Maxi

Michael P. Gerlek wrote:

Jason's got it right. I think I wrote the initial draft of those guidelines, and it was never our intention to support changing the core logo itself.

(This is, as Jason says, a basic rule of branding. At least until such time as we achieve market saturation and ubiquity: at that point, we can start doing holiday-themed riffs like GOOG :slight_smile:

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Jason Birch
Sent: Tuesday, January 06, 2009 8:53 AM
To: marketing@lists.osgeo.org
Subject: RE: [Marketing] extending the logo to a local chapter

Michael wrote:

I'm thinking something you can add a box next to the compass logo
(like for Associate Member, etc), and we give a color palette
for that, but not change the compass itself?
    
My take: the logo is a stylized mark / special form of our trademark.
It is also our "public face" for a majority of users. Allowing local
modifications of the image or the text "OSGeo" is counter to a
consistent branding strategy and trademark management best practices.
Our policy regarding the logo portion of our trademark appears to have
been changed by the marketing committee as part of the redesign (?):

http://www.osgeo.org/logos/

"To use any of the other version you need to have a mandate to do so.
This applies for OSGeo projects, software in incubation, sponsorship or
a local chapter. Especially for local chapters feel free to modify and
integrate the OSGeo logo components into whatever you already had.
Ideally you send your version ot the Marketing Committee so that they
can have a look at whether our corporate or foundational identity is
still recognizable."

I'm not sure that this change is entirely within Marketing's mandate,
and is in clear conflict with our trademark guidelines:

http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html

"The OSGeo trademarks include: the name The Open Source Geospatial
Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
OSGeo's trademarks should be used in their exact form, including
capitalization -- neither abbreviated nor combined with any other word
or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
Geospatial Foundation" rather than "OSGeo Foundation", etc)."

The initial guidelines were very clear on how not to modify the logo on
page 9:
http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf

I think that relaxing this to allow for changes to the tagline is fine,
and have no problem with OSGeo being relaxed about "remixes" of the logo
for unofficial use, but the kinds of modifications we've seen from local
chapters so far, in my opinion, should not be allowed for official use.

Jason
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16

Thanks Venka, that would be a better location to write a section "Guideline for creating a local chapter logo".

Venka wrote:

Cameron Shorter wrote:

Who wants to draft local chapter guidelines, on this page: http://wiki.osgeo.org/wiki/TrademarkGuidelines
which we can discuss and vote upon at the next week's marketing meeting: http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda

The local chapter guidelines are already available at
http://wiki.osgeo.org/wiki/Local_Chapter_Guidelines

Perhaps would need some reworking.

Venka

Massimiliano Cannata wrote:

my 2 cents...
I agree that the logo has not to be changed...
but what about creating a Logo version for local chapter?
The same logo of OSGeo but with additional space for writing "Official Whatever Chapter"?
Maybe just one smallest line below is enough...

Maxi

Michael P. Gerlek wrote:

Jason's got it right. I think I wrote the initial draft of those guidelines, and it was never our intention to support changing the core logo itself.

(This is, as Jason says, a basic rule of branding. At least until such time as we achieve market saturation and ubiquity: at that point, we can start doing holiday-themed riffs like GOOG :slight_smile:

-mpg

-----Original Message-----
From: marketing-bounces@lists.osgeo.org [mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Jason Birch
Sent: Tuesday, January 06, 2009 8:53 AM
To: marketing@lists.osgeo.org
Subject: RE: [Marketing] extending the logo to a local chapter

Michael wrote:

I'm thinking something you can add a box next to the compass logo
(like for Associate Member, etc), and we give a color palette
for that, but not change the compass itself?
    
My take: the logo is a stylized mark / special form of our trademark.
It is also our "public face" for a majority of users. Allowing local
modifications of the image or the text "OSGeo" is counter to a
consistent branding strategy and trademark management best practices.
Our policy regarding the logo portion of our trademark appears to have
been changed by the marketing committee as part of the redesign (?):

http://www.osgeo.org/logos/

"To use any of the other version you need to have a mandate to do so.
This applies for OSGeo projects, software in incubation, sponsorship or
a local chapter. Especially for local chapters feel free to modify and
integrate the OSGeo logo components into whatever you already had.
Ideally you send your version ot the Marketing Committee so that they
can have a look at whether our corporate or foundational identity is
still recognizable."

I'm not sure that this change is entirely within Marketing's mandate,
and is in clear conflict with our trademark guidelines:

http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html

"The OSGeo trademarks include: the name The Open Source Geospatial
Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
OSGeo's trademarks should be used in their exact form, including
capitalization -- neither abbreviated nor combined with any other word
or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
Geospatial Foundation" rather than "OSGeo Foundation", etc)."

The initial guidelines were very clear on how not to modify the logo on
page 9:
http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf

I think that relaxing this to allow for changes to the tagline is fine,
and have no problem with OSGeo being relaxed about "remixes" of the logo
for unofficial use, but the kinds of modifications we've seen from local
chapters so far, in my opinion, should not be allowed for official use.

Jason
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
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