[Marketing] guidelines to change/combine the OSGeo-Logo into localchapter Logos

Committees Marketing
1

Dear marketing-committee, dear Tyler and Arnulf,

referencing the meeting of the marketing-committee from january ([1-4])
the FOSSGIS e.V. who represents german language OSGeo local chapter
D-A-CH created a new logo for the FOSSGIS association itself including
the function of representing OSGeo in the german language countries.
IMHO the guidelines for local chapters are still not fixed and that
brings us in a little problem. Unlike the other local chapters we had to
change the colors of the OSGeo-Logo elements to fit our logo [0]. The
main color of the FOSSGIS/OSGeo D-A-CH is a specific orange, referencing
on the big and significant FOSSGIS-conference hosted by OSGeo lc D-A-CH
since years (even before FOSSGIS e.V. officially became an OSGeo local
chapter). The logo of the OSGeo lc D-A-CH was chosen by a contest and
therfore came out to be integrative - bringing together the tradition of
FOSSGIS e.V. (fka GAV e.V.), OSGeo and the FOSSGIS-conference. the whole
contest was transparent all the time and surely tracked by Arnulf and
other german OSGeo activists.
Before we start producing a bunch of marketing stuff (banners, roll-ups,
flyers, ...) I want to be clear that the usage of the logo will be
declared compatible with our function of representing the OSGeo in D, A
& CH.

An early reply will oblige

Marco Lechner

Marketing-Committee OSGeo lc D-A-CH
Vizepresident FOSSGIS e.V.

[0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png
[1] http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
[2] http://logs.qgis.org/osgeo/%23osgeo.2009-01-14.log
[3] http://lists.osgeo.org/pipermail/marketing/2009-January/002104.html
[4] http://lists.osgeo.org/pipermail/marketing/2009-January/002129.html

2

Last I heard from this thread was that there are some branding rules somewhere which state that we are not supposed to change the OSGeo logo, however after a reasonable amount of debate, the rough consensus was that allowing creativity with logos (like mixing the OSGeo logo with the Southern Cross for the Aust/NZ chapter) is a good thing and should be encouraged.

I'm not sure if we voted on it, but if we didn't, then I propose that Tyler puts it to the vote. Then follows through with specific guidelines on appropriate wiki pages.

Marco Lechner - FOSSGIS e.V. wrote:

Dear marketing-committee, dear Tyler and Arnulf,

referencing the meeting of the marketing-committee from january ([1-4])
the FOSSGIS e.V. who represents german language OSGeo local chapter
D-A-CH created a new logo for the FOSSGIS association itself including
the function of representing OSGeo in the german language countries.
IMHO the guidelines for local chapters are still not fixed and that
brings us in a little problem. Unlike the other local chapters we had to
change the colors of the OSGeo-Logo elements to fit our logo [0]. The
main color of the FOSSGIS/OSGeo D-A-CH is a specific orange, referencing
on the big and significant FOSSGIS-conference hosted by OSGeo lc D-A-CH
since years (even before FOSSGIS e.V. officially became an OSGeo local
chapter). The logo of the OSGeo lc D-A-CH was chosen by a contest and
therfore came out to be integrative - bringing together the tradition of
FOSSGIS e.V. (fka GAV e.V.), OSGeo and the FOSSGIS-conference. the whole
contest was transparent all the time and surely tracked by Arnulf and
other german OSGeo activists.
Before we start producing a bunch of marketing stuff (banners, roll-ups,
flyers, ...) I want to be clear that the usage of the logo will be
declared compatible with our function of representing the OSGeo in D, A
& CH.

An early reply will oblige

Marco Lechner

Marketing-Committee OSGeo lc D-A-CH
Vizepresident FOSSGIS e.V.

[0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png
[1] http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
[2] http://logs.qgis.org/osgeo/%23osgeo.2009-01-14.log
[3] http://lists.osgeo.org/pipermail/marketing/2009-January/002104.html
[4] http://lists.osgeo.org/pipermail/marketing/2009-January/002129.html
_______________________________________________
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http://lists.osgeo.org/mailman/listinfo/marketing
  
--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

3

We are kind of in limbo right now ...
- the origional logo has a very good use guideline
- the new logo has nothing (it does use a specific colour of blue for
use under the OSGeo (for "project", "committee" etc...)
- the new marketing materials ignore all of this and place the logo
ontop of a complicated background

With this in mind I would not have a problem with you using your
special color of orange for the tagline; but would like to make sure
that word "OSGeo" remains in its traditional color (if that is even
part of your logo). Do you have a sample that you could email the
list?

Jody

On Tue, Jun 2, 2009 at 10:52 PM, Marco Lechner - FOSSGIS e.V.
<marco.lechner@fossgis.de> wrote:

Dear marketing-committee, dear Tyler and Arnulf,

referencing the meeting of the marketing-committee from january ([1-4])
the FOSSGIS e.V. who represents german language OSGeo local chapter
D-A-CH created a new logo for the FOSSGIS association itself including
the function of representing OSGeo in the german language countries.
IMHO the guidelines for local chapters are still not fixed and that
brings us in a little problem. Unlike the other local chapters we had to
change the colors of the OSGeo-Logo elements to fit our logo [0]. The
main color of the FOSSGIS/OSGeo D-A-CH is a specific orange, referencing
on the big and significant FOSSGIS-conference hosted by OSGeo lc D-A-CH
since years (even before FOSSGIS e.V. officially became an OSGeo local
chapter). The logo of the OSGeo lc D-A-CH was chosen by a contest and
therfore came out to be integrative - bringing together the tradition of
FOSSGIS e.V. (fka GAV e.V.), OSGeo and the FOSSGIS-conference. the whole
contest was transparent all the time and surely tracked by Arnulf and
other german OSGeo activists.
Before we start producing a bunch of marketing stuff (banners, roll-ups,
flyers, ...) I want to be clear that the usage of the logo will be
declared compatible with our function of representing the OSGeo in D, A
& CH.

An early reply will oblige

Marco Lechner

Marketing-Committee OSGeo lc D-A-CH
Vizepresident FOSSGIS e.V.

[0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png
[1] http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
[2] http://logs.qgis.org/osgeo/%23osgeo.2009-01-14.log
[3] http://lists.osgeo.org/pipermail/marketing/2009-January/002104.html
[4] http://lists.osgeo.org/pipermail/marketing/2009-January/002129.html
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

4

As I've stated before in the marketing meetings, a logo like this seems
fine as long as it is accompanied by the regular OSGeo logo and not used
instead of it. Or as Jody points out if you want to use the logo you've
shown as the tagline - like the blue text in
http://trac.osgeo.org/osgeo/browser/marketing/logo/png24/125/OSGeo_project.png
Then that also might be acceptable.

In terms of the materials governing the use of the logos, I think we
just haven't gotten around to writing them up the same way the old logo
had usage guidance. There are also some proposed alternate color schemes
that came from the artists who we paid to make the new marketing
materials. Of Course that may partly have to do with this unanswered
question of how to handle chapter logos.

Alex

Jody Garnett wrote:

We are kind of in limbo right now ...
- the origional logo has a very good use guideline
- the new logo has nothing (it does use a specific colour of blue for
use under the OSGeo (for "project", "committee" etc...)
- the new marketing materials ignore all of this and place the logo
ontop of a complicated background

With this in mind I would not have a problem with you using your
special color of orange for the tagline; but would like to make sure
that word "OSGeo" remains in its traditional color (if that is even
part of your logo). Do you have a sample that you could email the
list?

Jody

On Tue, Jun 2, 2009 at 10:52 PM, Marco Lechner - FOSSGIS e.V.
<marco.lechner@fossgis.de> wrote:

Dear marketing-committee, dear Tyler and Arnulf,

referencing the meeting of the marketing-committee from january ([1-4])
the FOSSGIS e.V. who represents german language OSGeo local chapter
D-A-CH created a new logo for the FOSSGIS association itself including
the function of representing OSGeo in the german language countries.
IMHO the guidelines for local chapters are still not fixed and that
brings us in a little problem. Unlike the other local chapters we had to
change the colors of the OSGeo-Logo elements to fit our logo [0]. The
main color of the FOSSGIS/OSGeo D-A-CH is a specific orange, referencing
on the big and significant FOSSGIS-conference hosted by OSGeo lc D-A-CH
since years (even before FOSSGIS e.V. officially became an OSGeo local
chapter). The logo of the OSGeo lc D-A-CH was chosen by a contest and
therfore came out to be integrative - bringing together the tradition of
FOSSGIS e.V. (fka GAV e.V.), OSGeo and the FOSSGIS-conference. the whole
contest was transparent all the time and surely tracked by Arnulf and
other german OSGeo activists.
Before we start producing a bunch of marketing stuff (banners, roll-ups,
flyers, ...) I want to be clear that the usage of the logo will be
declared compatible with our function of representing the OSGeo in D, A
& CH.

An early reply will oblige

Marco Lechner

Marketing-Committee OSGeo lc D-A-CH
Vizepresident FOSSGIS e.V.

[0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png
[1] http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
[2] http://logs.qgis.org/osgeo/%23osgeo.2009-01-14.log
[3] http://lists.osgeo.org/pipermail/marketing/2009-January/002104.html
[4] http://lists.osgeo.org/pipermail/marketing/2009-January/002129.html
_______________________________________________

5

Hello,

This thread is interesting the OSGeo-fr local chapter as we are creating our
logo, I join an url where you can find a draft (the final one will be closed
to them) : http://osgeo.gloobe.org/osgeo/doku.php/Actualites

I suppose that send an email to the marketing ML could be a temporary process
for accepting LC logo to avoid logo problem later. :slight_smile:

Thanks in advance,

Y.
Le Wednesday 03 June 2009 10:14:22 Alex Mandel, vous avez écrit :

As I've stated before in the marketing meetings, a logo like this seems
fine as long as it is accompanied by the regular OSGeo logo and not used
instead of it. Or as Jody points out if you want to use the logo you've
shown as the tagline - like the blue text in
http://trac.osgeo.org/osgeo/browser/marketing/logo/png24/125/OSGeo_project.
png Then that also might be acceptable.

In terms of the materials governing the use of the logos, I think we
just haven't gotten around to writing them up the same way the old logo
had usage guidance. There are also some proposed alternate color schemes
that came from the artists who we paid to make the new marketing
materials. Of Course that may partly have to do with this unanswered
question of how to handle chapter logos.

Alex

Jody Garnett wrote:
> We are kind of in limbo right now ...
> - the origional logo has a very good use guideline
> - the new logo has nothing (it does use a specific colour of blue for
> use under the OSGeo (for "project", "committee" etc...)
> - the new marketing materials ignore all of this and place the logo
> ontop of a complicated background
>
> With this in mind I would not have a problem with you using your
> special color of orange for the tagline; but would like to make sure
> that word "OSGeo" remains in its traditional color (if that is even
> part of your logo). Do you have a sample that you could email the
> list?
>
> Jody
>
> On Tue, Jun 2, 2009 at 10:52 PM, Marco Lechner - FOSSGIS e.V.
>
> <marco.lechner@fossgis.de> wrote:
>> Dear marketing-committee, dear Tyler and Arnulf,
>>
>> referencing the meeting of the marketing-committee from january ([1-4])
>> the FOSSGIS e.V. who represents german language OSGeo local chapter
>> D-A-CH created a new logo for the FOSSGIS association itself including
>> the function of representing OSGeo in the german language countries.
>> IMHO the guidelines for local chapters are still not fixed and that
>> brings us in a little problem. Unlike the other local chapters we had to
>> change the colors of the OSGeo-Logo elements to fit our logo [0]. The
>> main color of the FOSSGIS/OSGeo D-A-CH is a specific orange, referencing
>> on the big and significant FOSSGIS-conference hosted by OSGeo lc D-A-CH
>> since years (even before FOSSGIS e.V. officially became an OSGeo local
>> chapter). The logo of the OSGeo lc D-A-CH was chosen by a contest and
>> therfore came out to be integrative - bringing together the tradition of
>> FOSSGIS e.V. (fka GAV e.V.), OSGeo and the FOSSGIS-conference. the whole
>> contest was transparent all the time and surely tracked by Arnulf and
>> other german OSGeo activists.
>> Before we start producing a bunch of marketing stuff (banners, roll-ups,
>> flyers, ...) I want to be clear that the usage of the logo will be
>> declared compatible with our function of representing the OSGeo in D, A
>> & CH.
>>
>> An early reply will oblige
>>
>>
>> Marco Lechner
>>
>> Marketing-Committee OSGeo lc D-A-CH
>> Vizepresident FOSSGIS e.V.
>>
>>
>> [0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png
>> [1] http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
>> [2] http://logs.qgis.org/osgeo/%23osgeo.2009-01-14.log
>> [3] http://lists.osgeo.org/pipermail/marketing/2009-January/002104.html
>> [4] http://lists.osgeo.org/pipermail/marketing/2009-January/002129.html
>> _______________________________________________

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--
Yves Jacolin

Ne demandez pas si vous pouvez contribuer, contribuer ! :slight_smile:
---
http://softlibre.gloobe.org

6

It's great to see that I think others in the committee summarised the issues nicely. Cameron is right, it was discussed during an earlier meeting though not all committee members attended and the discussion back on the list was not thorough. The consensus was to move toward more "open" approach for local chapters, while retaining clear control over the "main" logo.

From that meeting, as per Alex's note, local chapters should feel free to invent their own logo (with or without components of the main OSGeo logo) - HOWEVER, when showing a logo for OSGeo it should be one of the standard logos. The problem comes if you want to use the customised local chapter logo as a way of representing OSGeo in general - this is not recommended.

To summarise, a local chapter that has a customised logo should also use the main OSGeo logo or the OSGeo "Local Chapter" version. Is this a clear enough explanation? If so, I can make a motion for adopting this approach. If not, then it obviously warrants more discussion :slight_smile:

Also, usage guidelines are being reviewed and a DRAFT is available. The goal was to make these simplified. The main issues around customisation and minimum sizes is an open issue still though the designers have some comments on them in this draft. Any further comments or questions about it - I can summarise them for the designer.

http://svn.osgeo.org/osgeo/marketing/guidelines/OSGeo%20Official%20Branding%20Guide.pdf

Tyler

On 2-Jun-09, at 5:52 AM, Marco Lechner - FOSSGIS e.V. wrote:

Dear marketing-committee, dear Tyler and Arnulf,

referencing the meeting of the marketing-committee from january ([1-4])
the FOSSGIS e.V. who represents german language OSGeo local chapter
D-A-CH created a new logo for the FOSSGIS association itself including
the function of representing OSGeo in the german language countries.
IMHO the guidelines for local chapters are still not fixed and that
brings us in a little problem. Unlike the other local chapters we had to
change the colors of the OSGeo-Logo elements to fit our logo [0]. The
main color of the FOSSGIS/OSGeo D-A-CH is a specific orange, referencing
on the big and significant FOSSGIS-conference hosted by OSGeo lc D-A-CH
since years (even before FOSSGIS e.V. officially became an OSGeo local
chapter). The logo of the OSGeo lc D-A-CH was chosen by a contest and
therfore came out to be integrative - bringing together the tradition of
FOSSGIS e.V. (fka GAV e.V.), OSGeo and the FOSSGIS-conference. the whole
contest was transparent all the time and surely tracked by Arnulf and
other german OSGeo activists.
Before we start producing a bunch of marketing stuff (banners, roll-ups,
flyers, ...) I want to be clear that the usage of the logo will be
declared compatible with our function of representing the OSGeo in D, A
& CH.

An early reply will oblige

Marco Lechner

Marketing-Committee OSGeo lc D-A-CH
Vizepresident FOSSGIS e.V.

[0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png
[1] http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
[2] http://logs.qgis.org/osgeo/%23osgeo.2009-01-14.log
[3] http://lists.osgeo.org/pipermail/marketing/2009-January/002104.html
[4] http://lists.osgeo.org/pipermail/marketing/2009-January/002129.html

Tyler Mitchell
Executive Director
Open Source Geospatial Foundation
tmitchell@osgeo.org
P: +1-250-277-1621
M: +1-250-303-1831

7

On 2-Jun-09, at 5:52 AM, Marco Lechner - FOSSGIS e.V. wrote:

[0] http://www.fossgis.de/w/images/e/e8/FOSSGIS_RGB_200x680.png

I meant to add in my last note that I think that your logo is quite abstracted from the original main OSGeo logo - so usage guidelines don't really apply, in my opinion.