My 2c
Sophisticated - recognisable evolution from original and easy to implement in ancilliary branding (e.g. local chapters)
Great work by the team and external designers, looking forward to whatever you decide to implement
Steven
On 4 May 2017, at 17:17, marketing-request@lists.osgeo.org wrote:
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than “Re: Contents of Marketing digest…”Today’s Topics:
- Re: Logo Design (Guido Stein)
Message: 1
Date: Thu, 04 May 2017 16:17:11 +0000
From: Guido Stein gstein@appgeo.com
To: Jody Garnett jody.garnett@gmail.com, Jeffrey Johnson
ortelius@gmail.com, Peter Mooney petermooney78@gmail.com
Cc: Marketing marketing@lists.osgeo.org
Subject: Re: [Marketing] Logo Design
Message-ID:
CAPGOLVt-9+anVgjEh+N4v7C9y0-qFqFo4tux+uq7bH+UgGkwBQ@mail.gmail.com
Content-Type: text/plain; charset=“utf-8”Hey folks,
I really like the sophisticated new logo. I think the compass rose circle
looks like little legs and feet … as in our community marching together
moving forward… blah blah…My only issue is that the alignment of the byline (e.g. Events, Education,
etc…). It’s really unclear if it is left aligned to the “O” in “OSGeo” or
right aligned with the compass rose.Great work folks, keep it up.
-Guido
On Thu, May 4, 2017 at 11:01 AM Jody Garnett jody.garnett@gmail.com wrote:
There was one newer from yesterday’s meeting as the designer responds to
our feedback. I have an action item to gather up the feedback thus far for
this email list.
On Thu, May 4, 2017 at 7:53 AM Jeffrey Johnson ortelius@gmail.com wrote:These is the current iteration from the designer.
On Thu, May 4, 2017 at 3:22 AM, Peter Mooney petermooney78@gmail.com
wrote:Cameron,
I have been looking at the logos on this PDF shared from Google Drive
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing
Perhaps there is another listing of the options?
Peter
On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <
wrote:
I assume there are logo options listed somewhere? I can’t seem to find
them.Jody, to address your concerns, can we limit logo changes to changing
text
to an open font, and possibly adjust colours, but keep the same logo
pattern?On 4/5/17 3:31 pm, Jody Garnett wrote:
Astrid I got a couple problems with our current logo, Color does not
provide much contrast affecting legibility, font is commercial so Ihad to
buy it to generate new sponsor logos.
Can you say what you like about the current logo/ branding? Perhaps we
can
find something to work from.
On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <wrote:
Hi,
I am a bit late with my answer.
I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.Astrid
Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
I’ve asked the vendor to add an example OSGeo Live derivative logo
to
the presentation on this page.
On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <
wrote:
On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
cameron.shorter@gmail.com wrote:Hi Jeffrey,
Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for whatI’d
consider little to no extra return on investment.
Not required. OSGeo live can continue to use the old one if you
want.
I’m not about to block the awesome momentum that I’m seeing
happening
in
marketing committee, but will note that I’m in favour of leavingthe
osgeo
logo unchanged.Thats fine. There is no reason for everyone to agree.
Can we justify paying an external agency to update all
derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing thetime
of our
communities too).The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites onthe
site. This project will provide a framework to work in. Its up to
the
communities, initiatives etc to work within it and be on brand …
or
not.
Cheers, Cameron
On 29/4/17 1:09 am, Jeffrey Johnson wrote:
Or I should say a set of guidelines for how derivative logos
should
look and follow the brand. This is applicable for local chapters
too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
ortelius@gmail.com
wrote:These derivative logos are included in the scope of work.
On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
cameron.shorter@gmail.com
wrote:A comment on logo design:
There are a number of logos that have been created which are
based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.pngIf the old logo changes, then I think it important to consider
the
impact
of updating all derivative logos.On 28/4/17 7:11 am, Jody Garnett wrote:
Meeting mins are available from yesterday (sending to the email
list
here
for the record).2017-04-26 Meeting - Visitor Journey | Logo Design
Date: April 26 2017 - 16:00 PM
Agenda
Last Meeting Follow-Up
Review: Visitor Journey document.
Set up meeting with Harrison Grundy
New Business
Milestone: Presentation Initial Branding - Concept & Strategy.
Review Wireframes: Interaction Design V2 - moved to next
meeting.
Request for input: ‘Case Studies’
Attendees
Get Interactive
Jeffrey Lasut (Project Owner),
Patrick Kepel (Project Manager),
Ching Knikkink (Senior Designer)
OSGeo
Jody
Jeffrey Johnson (technical difficulty)
Minutes
Review: Visitor Journey document:
In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information byOSGeo.
Link to the Visitor Journey document’:
Review of document with Jody and Patrick:
Clarification that this is an ongoing process
Should we fill in a guess, or leave blank?
Balance between
Awareness / Consideration / Evaluation
Most content that has been initially written here should be
moved
down
into adoptionAdoption
This is what is easiest to write since it was we focus on
Impress / Enthuse / Advocate
Community development, building
JG and JJ: Started filling in the document yesterday
JG outlined the academic and outreach stories
Needs review from GeoForAll and local chapter volunteers
Q: How many people worked on the document?
3 to 4 people?
Q: How comfortable are we that this document is complete?
Most of the ideas are on the table
Can be more clearly expressed / with correct technical language
Do not think we are missing anything BIG
Request review/content from Academic and Local Chapter
volunteers
Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?This spreadsheet is needed to drive wireframe creation
Wireframe creation is stuck on this, but there is other work
that
can be
done while Get Interactive waitsDiscussion/Clarifications to help guide OSGeo in filling in
this
information:
Stages - for non-community members (example students)
Awareness - Consider to use OSGeo projects, go to an OSGeo
events
Just the knowledge that open source mapping, research tools
exist.
Bonus if they learn about local chapters, or GeoForAll
communities
that
can helpAdoption - made their decision to use/or are already using open
source
for
their project or thesesWhat tools we can provide to make this easier
GeoForAll can help support them here
Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASSImpress - have so much fun with open source mapping they want
to
join
OSGeoPresenting papers
Telling other other Grad students
Stages - for stakeholders
Awareness
Check that members are aware of all that OSGeo offers
Focused on building connections between OSGeo groups
Adoption - how to take part in more OSGeo activities
How to encourage stakeholders to participate in OSGeo (rather
If you work on a project, how to set up a code sprint
If you work on a local chapter, how to join marketing committee
Impress
Both messager outreach to non-members
Promote OSGeo as an organization - name OSGeo as a solution
Recruit new members to grow our community
Conversation about terms (see Legend tab of spreadsheet)
Which content do we need?
Information
Things that need to be written
Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOUWhich media can we use?
Formats
Examples: website, offline (brochures, handouts), videos,
demos,
magazines, social media
Which channels
Where the communication occurs
The same content can go out on multiple channels - example a
press
release
on our website and via gisuserDifferent channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.Website, Twitter, Facebook, Linkedin, Conference Booth,
Conference
Presentation, Conference Workshop
Examples: Website (landing pages), MailChimp (channel for
email),
GisUser
(channel for press release), Git (channel for code), mailinglist
(channel
for email)Tools, response and followup:
Goal is to create a response in the target audience
Follow up email after user has downloaded the software
Collecting biz cards at a conference to check back with booth
attendeesCreate an interaction between events:
Download qgis, get an email three days later about a local
meetup
in
your
area, follow up with foss4g newsCall-to-Action button on the website (landing page)
Stages - for stakeholders members
Awareness
Consider to join us (rather than just use our software and
materials)You can join a local chapter and take part
How to encourage service providers into productive
contributors?
Do you support open source? Are you sure?
Encourage the use of open source you help grow the user
community
Next level is participating, so open source can be sustainable
Adoption
How to join a local chapter and help out in your community
Impress
Having fun? Encourage others to join
Burnt out? Encourage others to help
Community building, member outreach, join osgeo
Set up meeting with Harrison Grundy
Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.Milestone: Presentation Initial Branding - Concept & Strategy
Presentation and substantiation on logo design and
recommendations.Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.Notes:
Cleanup, blance
Good comparison with friendly / competitors for visual
comparison
Note - update QGIS logo and eclipse Logo for comparison
The composition is improved, looking more balanced with the
text,
spacing
looks goodLogo 1 - minimal changes
The old one had a gap to be “open”
Logo 2 - bring in two colors change from compass rose to
compass
on rose
Logo text looks odd for spacing
Logo 3 - bring in two ideas
Like the sawtooth effect
The combination of compass rose with compass
Fits in best with the others
Logo 4
Change it up more, gradient, mark intermixed with words,
breaks up
OS
andLogo 5
Like a Spirogrpah rendering of the current elements
Lots of movement with all the lines
The font is clear, legible, with the darker colors
Moves away from green
Exploring Logo 3 in other contexts
Use a topo to pull out idea of geography for biz card,
presentations,
etc…Topo lines comes across as vintage - or steam punk
Consider comparison with new qgis logo
OSGeo - Educational content
This is known as “GeoForAll” so we need a different example
Other examples with two words to see line wrapping
Silver Sponsor
Community Project
Still recommend short names for subterms
OSGeo - Conference
This is known as “FOSS4G” so we need a different example
Discussion:
Lots of nice elements to steal for sub brands
More colors for sub-brands
What font? Need to check it is an open font
A google font…
Jody’s notes:
remind me to share my sketch templates
I like how light bulbs are now icons - and not a real thing
anymore)for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
That “G” looks odd, tried to draw in elements with of an arrow?
I think your QGIS logo may be out of date
Update Wireframes: ‘Interaction Design V2’: moved to next
meeting.
Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
Action Items
Finalize Visitor Journey (OSGeo)
Decision making Logo Design (OSGeo)
Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)Share corporate presentation on Core Values etc. with Get
Interactive.JL - contact email list to set up a meeting with Harisson
Grundy
JG - setup a meeting on the visitor journeys
JL - Share logo presentation as-is (ask for feedback on the
topo
background idea)
JG: Anyone want to post these notes…
Next Meeting Agenda Items
Discuss input ‘Cases Studies’.
Discuss decision Logo OSGeo.
Marketing & Collateral for FOSS4G Boston (waiting for Astrid
to
reply).
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing–
Cameron Shorter
M +61 419 142 254 <+61%20419%20142%20254>
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing–
Cameron Shorter
M +61 419 142 254 <+61%20419%20142%20254>
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing–
Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing–
Jody Garnett
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing–
Cameron Shorter
M +61 419 142 254 <+61%20419%20142%20254>
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing–
Jody Garnett
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