[Marketing] Marketing meeting summary

Committees Marketing
1

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Hash: SHA1

Marketing Committee,
we had a first meeting [0] and are back in action now. The member list
has evolved, please welcome Peter Batty, Jo Cook and Nicolas Bozon in
the team. Please check the member list [1] and if you think you should
be on it (meaning that you want to participate and help come to
decision) but are not then holler.

Here is a short management summary, for the full log please go through
[2] starting at 20:32:32

First topic was a short update from the board meeting in February,
basically just that the board expressed the will to support reviving
Marketing. Next we updated the committee membership - as already said
above please feel free to pipe up if you want to become part of the
committee & no offense meant if we removed you be accident.

I then suggested that we maybe look at Marketing as a place to
kick-start targeted activities with explicitly formulated objectives
and clear milestones instead of trying to continually improve
everything. Later it was noted that we also need continuity and today
Cameron offered to act as interim chair especially focusing on
managing funds. I'll reword this into a motion in a separate mail.

(This mail is getting too long, but it was a productive meeting...)

We then motioned and voted to fund the Basic Starter Kit for
exhibitions [3] (thanks wildintellect) for the OSGeo.nl Local Chapter
with US$ 600,-

In addition it was suggested that as an incentive to fund the Live DVD
sponsors can use 1/4 of the cover to add "Sponsored by ..." and add
their logo. Don't overestimate how many are needed. If they are not
part of the conference / exhibition pack and only given to interested
people who approach the booth. This maybe needs more dialog here.
Please start in separate thread if you feel the need.

We thought about how to better keep track of events with as low
technical barrier as possible. Some local chaps already do a good job.
We might want to advertize the OSGeo Wiki Categories better and might
even defer responsibilities to Local Chapters. That would spread tasks
more evenly.

There was some chatting wrt FOSS4G 2012 but not much news. The board
will have to follow up in their Thursday meeting. In general OSGeo is
slow and weak to support OSGeo presence at FOSS4G and related events.
How to improve?

Website migration / redesign was mentioned and Alex will put it on the
agenda for SAC. Plus this topic will need more dialog here (Start it
if you are interested).

Seven suggested to rename this committee to "Marketing and
Communication" / MarComm.

The role of OSGeo Ambassador was mentioned but not going into depth.
It could be an official role for OSGeo members to represent the
foundation at events and get some reimbursement for travel costs.
Needs further exploration and regulation.

Motion to close the meeting after 70 minutes.

It was very productive and we will try to keep up the energy, thanks All.

Cheers,
Arnulf

[0] http://wiki.osgeo.org/wiki/Marketing_Meeting_2012-04-17
[1] http://wiki.osgeo.org/wiki/Marketing_Committee#Committee_Members
[2] http://irclogs.geoapt.com/osgeo/%23osgeo.2012-04-17.log
[3] Basic Starter Kit

- --
Exploring Space, Time and Mind
http://arnulf.us
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2

Arnulf,
Thanks for kickstarting marketing. Sorry for missing this meeting, I didn't read the invitation till after the meeting was complete.

Some comments from me inline:

On 19/04/12 02:21, Seven (aka Arnulf) wrote:

-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

Marketing Committee,
we had a first meeting [0] and are back in action now. The member list
has evolved, please welcome Peter Batty, Jo Cook and Nicolas Bozon in
the team. Please check the member list [1] and if you think you should
be on it (meaning that you want to participate and help come to
decision) but are not then holler.

Welcome on board, I have a lot of respect for you the work you have done in the past.

Here is a short management summary, for the full log please go through
[2] starting at 20:32:32

Have done, lots covered.

First topic was a short update from the board meeting in February,
basically just that the board expressed the will to support reviving
Marketing. Next we updated the committee membership - as already said
above please feel free to pipe up if you want to become part of the
committee& no offense meant if we removed you be accident.

I then suggested that we maybe look at Marketing as a place to
kick-start targeted activities with explicitly formulated objectives
and clear milestones instead of trying to continually improve
everything. Later it was noted that we also need continuity and today
Cameron offered to act as interim chair especially focusing on
managing funds. I'll reword this into a motion in a separate mail.

Thanks for the vote of support.
As I start out, I'd like to be careful to manage expectations about what I'm personally able to commit to. As chair, I'll have time to coordinate meetings, ensure motions are raised and finalised, and possibly coordinate the energy of the team. Ie, I can act as a glorified secretary.
What we can achieve as a committee will be dependant upon the energy of the team.

As soon as someone with more enthusiasm floats by, I'll be happy to hand over the reigns.

(This mail is getting too long, but it was a productive meeting...)

We then motioned and voted to fund the Basic Starter Kit for
exhibitions [3] (thanks wildintellect) for the OSGeo.nl Local Chapter
with US$ 600,-

I'm in favour of providing a starter kit of non-consumables for all local chapters who ask for it.
I'm +1 on this.

In addition it was suggested that as an incentive to fund the Live DVD
sponsors can use 1/4 of the cover to add "Sponsored by ..." and add
their logo. Don't overestimate how many are needed. If they are not
part of the conference / exhibition pack and only given to interested
people who approach the booth. This maybe needs more dialog here.
Please start in separate thread if you feel the need.

Good idea in principle. Lets explore the practicalities.

We thought about how to better keep track of events with as low
technical barrier as possible. Some local chaps already do a good job.
We might want to advertize the OSGeo Wiki Categories better and might
even defer responsibilities to Local Chapters. That would spread tasks
more evenly.

I'm keeping track of future and past events which make use of the OSGeo-Live DVD or use the OSGeo-Live presentation here:

http://wiki.osgeo.org/wiki/Live_GIS_History

I suggest that we continue to use this wiki, possibly expanding it slightly to have an OSGeo rather than OSGeo-Live focus.
There was talk about getting information into the OSGeo calendar. I'm open to the idea if someone can make it happen, and also ensure that anyone can edit it as easily as a wiki can be edited. (Long term maintenance of data is where most calendars fall short)

Alex also mentioned our OSGeo-Live schedule, which has many of the events we are targeting in it too:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RdE1SYUN3YWJ2N1NpSUczbW9IRWZNclE#gid=0

There was some chatting wrt FOSS4G 2012 but not much news. The board
will have to follow up in their Thursday meeting. In general OSGeo is
slow and weak to support OSGeo presence at FOSS4G and related events.
How to improve?

Website migration / redesign was mentioned and Alex will put it on the
agenda for SAC. Plus this topic will need more dialog here (Start it
if you are interested).

The Website is probably OSGeo's most powerful marketing tool, in that it probably reaches more people than any other marketing tool.

Nicholas Bozon,
You have mentioned an interest here? I'd encourage you to outline your suggestions.

Seven suggested to rename this committee to "Marketing and
Communication" / MarComm.

I'm not fussed either way. So long as we don't spend any time renaming wiki pages, email lists etc.
I suggest focus energy on maximum outreach impact for minimum effort.

The role of OSGeo Ambassador was mentioned but not going into depth.
It could be an official role for OSGeo members to represent the
foundation at events and get some reimbursement for travel costs.
Needs further exploration and regulation.

I like this concept. Lets flesh out details over the next few weeks.
I notice there was also discussion about lack of OSGeo presence at some FOSS4G events. In particular, minimal mention of OSGeo at FOSS4G NA, and mention of a reluctance of people to man an OSGeo booth at many events.

I suggest that we can partly address this through the development of a FOSS4G Cookbook, which would include descriptions of best practices for events. Eg:
* Event should provide an OSGeo booth
* Event should include OSGeo ambassador speaker who would present on an aspect of OSGeo
* The OSGeo ambassador is expected to coordinate and man the OSGeo booth
* The OSGeo Local chapter are strongly encouraged to hang out at the OSGeo booth
* ...

Motion to close the meeting after 70 minutes.

It was very productive and we will try to keep up the energy, thanks All.

Cheers,
Arnulf

[0] http://wiki.osgeo.org/wiki/Marketing_Meeting_2012-04-17
[1] http://wiki.osgeo.org/wiki/Marketing_Committee#Committee_Members
[2] http://irclogs.geoapt.com/osgeo/%23osgeo.2012-04-17.log
[3] Basic Starter Kit

- -- Exploring Space, Time and Mind
http://arnulf.us
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_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

3

Hello all,

Many thanks for including me in the Marketing comitee.
i am very glad to join, and i hope i can help and contribute soon.

I am sorry i missed the last meeting, but it was really early here, JST time (05:30 AM, huuu!)
Thanks for the summary Arnulf.

Cameron, yes i’ve mentionned my interest about the OSGeo website possible improvements.
I think the Foundation would need a better webdesign and web presence, in order to attract even more users, developers and sponsors.
I think that some other software foundations have great websites and use of social networks, and OSGeo should put more energy on this.

My first ideas are as follow:

  • I can may be propose a new design for the website in near future, based on a more modern and visual UI.
  • I’d also like to see more advertizing about Projects themselves, right from the home page (not only links, but may be projects logos…)
  • Because there is a lot of content from many sources, i think we should organize it better (News from Projetcs, OSGeo journal, Blogs, Pictures…)
  • As OSGeo is using Trac massively, and because some partners and I are using a modified version of Trac as a full-featured and multi-language CMS, i’d like to suggest to use it for OSGeo too.

Anyway, please tell me if the comitee would be interested in such a new design test, and i would be happy to work on this during my free time soon.

Best regards,

Nick

2012/4/18 Cameron Shorter <cameron.shorter@gmail.com>

Arnulf,
Thanks for kickstarting marketing. Sorry for missing this meeting, I didn’t read the invitation till after the meeting was complete.

Some comments from me inline:

On 19/04/12 02:21, Seven (aka Arnulf) wrote:

-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

Marketing Committee,
we had a first meeting [0] and are back in action now. The member list
has evolved, please welcome Peter Batty, Jo Cook and Nicolas Bozon in
the team. Please check the member list [1] and if you think you should
be on it (meaning that you want to participate and help come to
decision) but are not then holler.

Welcome on board, I have a lot of respect for you the work you have done in the past.

Here is a short management summary, for the full log please go through
[2] starting at 20:32:32

Have done, lots covered.

First topic was a short update from the board meeting in February,
basically just that the board expressed the will to support reviving
Marketing. Next we updated the committee membership - as already said
above please feel free to pipe up if you want to become part of the

committee& no offense meant if we removed you be accident.

I then suggested that we maybe look at Marketing as a place to
kick-start targeted activities with explicitly formulated objectives
and clear milestones instead of trying to continually improve
everything. Later it was noted that we also need continuity and today
Cameron offered to act as interim chair especially focusing on
managing funds. I’ll reword this into a motion in a separate mail.

Thanks for the vote of support.
As I start out, I’d like to be careful to manage expectations about what I’m personally able to commit to. As chair, I’ll have time to coordinate meetings, ensure motions are raised and finalised, and possibly coordinate the energy of the team. Ie, I can act as a glorified secretary.
What we can achieve as a committee will be dependant upon the energy of the team.

As soon as someone with more enthusiasm floats by, I’ll be happy to hand over the reigns.

(This mail is getting too long, but it was a productive meeting…)

We then motioned and voted to fund the Basic Starter Kit for
exhibitions [3] (thanks wildintellect) for the OSGeo.nl Local Chapter
with US$ 600,-

I’m in favour of providing a starter kit of non-consumables for all local chapters who ask for it.
I’m +1 on this.

In addition it was suggested that as an incentive to fund the Live DVD
sponsors can use 1/4 of the cover to add “Sponsored by …” and add
their logo. Don’t overestimate how many are needed. If they are not
part of the conference / exhibition pack and only given to interested
people who approach the booth. This maybe needs more dialog here.
Please start in separate thread if you feel the need.

Good idea in principle. Lets explore the practicalities.

We thought about how to better keep track of events with as low
technical barrier as possible. Some local chaps already do a good job.
We might want to advertize the OSGeo Wiki Categories better and might
even defer responsibilities to Local Chapters. That would spread tasks
more evenly.

I’m keeping track of future and past events which make use of the OSGeo-Live DVD or use the OSGeo-Live presentation here:

http://wiki.osgeo.org/wiki/Live_GIS_History

I suggest that we continue to use this wiki, possibly expanding it slightly to have an OSGeo rather than OSGeo-Live focus.
There was talk about getting information into the OSGeo calendar. I’m open to the idea if someone can make it happen, and also ensure that anyone can edit it as easily as a wiki can be edited. (Long term maintenance of data is where most calendars fall short)

Alex also mentioned our OSGeo-Live schedule, which has many of the events we are targeting in it too:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RdE1SYUN3YWJ2N1NpSUczbW9IRWZNclE#gid=0

There was some chatting wrt FOSS4G 2012 but not much news. The board
will have to follow up in their Thursday meeting. In general OSGeo is
slow and weak to support OSGeo presence at FOSS4G and related events.
How to improve?

Website migration / redesign was mentioned and Alex will put it on the
agenda for SAC. Plus this topic will need more dialog here (Start it
if you are interested).

The Website is probably OSGeo’s most powerful marketing tool, in that it probably reaches more people than any other marketing tool.

Nicholas Bozon,
You have mentioned an interest here? I’d encourage you to outline your suggestions.

Seven suggested to rename this committee to “Marketing and
Communication” / MarComm.

I’m not fussed either way. So long as we don’t spend any time renaming wiki pages, email lists etc.
I suggest focus energy on maximum outreach impact for minimum effort.

The role of OSGeo Ambassador was mentioned but not going into depth.
It could be an official role for OSGeo members to represent the
foundation at events and get some reimbursement for travel costs.
Needs further exploration and regulation.

I like this concept. Lets flesh out details over the next few weeks.
I notice there was also discussion about lack of OSGeo presence at some FOSS4G events. In particular, minimal mention of OSGeo at FOSS4G NA, and mention of a reluctance of people to man an OSGeo booth at many events.

I suggest that we can partly address this through the development of a FOSS4G Cookbook, which would include descriptions of best practices for events. Eg:

  • Event should provide an OSGeo booth
  • Event should include OSGeo ambassador speaker who would present on an aspect of OSGeo
  • The OSGeo ambassador is expected to coordinate and man the OSGeo booth
  • The OSGeo Local chapter are strongly encouraged to hang out at the OSGeo booth
  • …

Motion to close the meeting after 70 minutes.

It was very productive and we will try to keep up the energy, thanks All.

Cheers,
Arnulf

[0] http://wiki.osgeo.org/wiki/Marketing_Meeting_2012-04-17
[1] http://wiki.osgeo.org/wiki/Marketing_Committee#Committee_Members
[2] http://irclogs.geoapt.com/osgeo/%23osgeo.2012-04-17.log
[3] Basic Starter Kit

iEYEARECAAYFAk+O6gkACgkQXmFKW+BJ1b2z4wCggyy99qvmYCh3aDCUCsyf3Gpy
6MkAn3+VuYcP/4x6CZBMDJ0+XtGXs9b8
=/FVd
-----END PGP SIGNATURE-----

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

4

On 04/20/2012 08:12 PM, nicolas bozon wrote:

Hello all,

Many thanks for including me in the Marketing comitee.
i am very glad to join, and i hope i can help and contribute soon.

I am sorry i missed the last meeting, but it was really early here, JST
time (05:30 AM, huuu!)
Thanks for the summary Arnulf.

Cameron, yes i've mentionned my interest about the OSGeo website possible
improvements.
I think the Foundation would need a better webdesign and web presence, in
order to attract even more users, developers and sponsors.
I think that some other software foundations have great websites and use of
social networks, and OSGeo should put more energy on this.

My first ideas are as follow:

- I can may be propose a new design for the website in near future, based
on a more modern and visual UI.

A redesign has been done, we need someone to actually implement it and
do the drupal upgrade in the process. I'll see if I can find where we
stuck the mockups.

- I'd also like to see more advertizing about Projects themselves, right
from the home page (not only links, but may be projects logos...)

We should look into how to best represent the projects...

- Because there is a lot of content from many sources, i think we should
organize it better (News from Projetcs, OSGeo journal, Blogs, Pictures...)

I'm reading a design book right now, and based on that the feeds etc
should not be the main focus of the page. I think the redesign moves
most of that to page 2.

- As OSGeo is using Trac massively, and because some partners and I are
using a modified version of Trac as a full-featured and multi-language CMS,
i'd like to suggest to use it for OSGeo too.

We are planning a trac upgrade to 0.12 which supports multi-language but
once again need someone to step in and actually do it (infrastructure is
in place). That's an intriguing idea to move the whole site to Trac if I
understand correctly. I'm not sure trac is the best platform though for
a CMS (not that it can't work, but that it might be more work).

Anyway, please tell me if the comitee would be interested in such a new
design test, and i would be happy to work on this during my free time soon.

Best regards,

Nick

So the interesting part here is that the website is supposed to be the
role of the webcom committee (Is it active) and the software stuff is
all handled by the System Admin Committee (Of which I'm current chair).
Historical that has meant that marketing focused on tangible real world
materials, public representation, and development of materials (case
studies, project overviews, etc...).

Great to have you excited about this though and we should continue the
conversation about how to get some of this done.

Thanks,
Alex

5

Hello Alex,

I’m sorry if i proposed my help in the wrong place.
With respect to the webcomm comitee, i think Web identity and presence is also part of the foundation marketing.
I agree with Cameron, when he says that the website is the most powerfull marketing tool we have.

About the new design that was created, yes i’d be interested to see it. Is it this one may be ?
http://www3.osgeo.org/node/26
If yes, i am sorry to say i would have imagine something more modern and cross-browser.

About using Trac for a whole website, you can see an example here:
http://zoo-project.org/
Nothing intregrating, only wiki pages are rendered there, through WPS request and a bit of CSS.
The code is here and used in production for other purposes, so that won’t be that much work to install and to maintain i guess.
(and it would avoid to have a Trac and a Drupal interface without the same design at all).

Anyway, the HTML5/CSS3 i wanted to propose could also adapt to Drupal i guess.
If Webcomm, SysAdmin and Marketing comitees would like to see a test for a new design, i would be happy to create one.

Best regards,

Nick

2012/4/21 Alex Mandel <tech_dev@wildintellect.com>

On 04/20/2012 08:12 PM, nicolas bozon wrote:

Hello all,

Many thanks for including me in the Marketing comitee.
i am very glad to join, and i hope i can help and contribute soon.

I am sorry i missed the last meeting, but it was really early here, JST
time (05:30 AM, huuu!)
Thanks for the summary Arnulf.

Cameron, yes i’ve mentionned my interest about the OSGeo website possible
improvements.
I think the Foundation would need a better webdesign and web presence, in
order to attract even more users, developers and sponsors.
I think that some other software foundations have great websites and use of
social networks, and OSGeo should put more energy on this.

My first ideas are as follow:

  • I can may be propose a new design for the website in near future, based
    on a more modern and visual UI.

A redesign has been done, we need someone to actually implement it and
do the drupal upgrade in the process. I’ll see if I can find where we
stuck the mockups.

  • I’d also like to see more advertizing about Projects themselves, right
    from the home page (not only links, but may be projects logos…)

We should look into how to best represent the projects…

  • Because there is a lot of content from many sources, i think we should
    organize it better (News from Projetcs, OSGeo journal, Blogs, Pictures…)

I’m reading a design book right now, and based on that the feeds etc
should not be the main focus of the page. I think the redesign moves
most of that to page 2.

  • As OSGeo is using Trac massively, and because some partners and I are
    using a modified version of Trac as a full-featured and multi-language CMS,
    i’d like to suggest to use it for OSGeo too.

We are planning a trac upgrade to 0.12 which supports multi-language but
once again need someone to step in and actually do it (infrastructure is
in place). That’s an intriguing idea to move the whole site to Trac if I
understand correctly. I’m not sure trac is the best platform though for
a CMS (not that it can’t work, but that it might be more work).

Anyway, please tell me if the comitee would be interested in such a new
design test, and i would be happy to work on this during my free time soon.

Best regards,

Nick

So the interesting part here is that the website is supposed to be the
role of the webcom committee (Is it active) and the software stuff is
all handled by the System Admin Committee (Of which I’m current chair).
Historical that has meant that marketing focused on tangible real world
materials, public representation, and development of materials (case
studies, project overviews, etc…).

Great to have you excited about this though and we should continue the
conversation about how to get some of this done.

Thanks,
Alex

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

6

Nicholas,
I've CCed the OSGeo Webcom email list, which has become dormant. But as Alex mentions, they had previously done some excellent work creating a well through out layout, which addresses the different use cases for accessing the OSGeo website.

http://www3.osgeo.org/

I suggest that if you think this is valuable, and you have the energy to push this forward, then putting this in place would be a hugely valuable contribution to OSGeo. (I'd probably add to this design by including a boxes for "News", "Events" and "Blogs", as per the current site.)

Is this something that you think you could put into place? (I think the new website is based upon drupal).
Note that we will probably need to ensure the current webpage URLs are redirected to the new layout, so we don't suffer link rot.

On 21/04/2012 2:24 PM, Alex Mandel wrote:

On 04/20/2012 08:12 PM, nicolas bozon wrote:

Hello all,

Many thanks for including me in the Marketing comitee.
i am very glad to join, and i hope i can help and contribute soon.

I am sorry i missed the last meeting, but it was really early here, JST
time (05:30 AM, huuu!)
Thanks for the summary Arnulf.

Cameron, yes i've mentionned my interest about the OSGeo website possible
improvements.
I think the Foundation would need a better webdesign and web presence, in
order to attract even more users, developers and sponsors.
I think that some other software foundations have great websites and use of
social networks, and OSGeo should put more energy on this.

My first ideas are as follow:

- I can may be propose a new design for the website in near future, based
on a more modern and visual UI.

A redesign has been done, we need someone to actually implement it and
do the drupal upgrade in the process. I'll see if I can find where we
stuck the mockups.

- I'd also like to see more advertizing about Projects themselves, right
from the home page (not only links, but may be projects logos...)

We should look into how to best represent the projects...

- Because there is a lot of content from many sources, i think we should
organize it better (News from Projetcs, OSGeo journal, Blogs, Pictures...)

I'm reading a design book right now, and based on that the feeds etc
should not be the main focus of the page. I think the redesign moves
most of that to page 2.

- As OSGeo is using Trac massively, and because some partners and I are
using a modified version of Trac as a full-featured and multi-language CMS,
i'd like to suggest to use it for OSGeo too.

We are planning a trac upgrade to 0.12 which supports multi-language but
once again need someone to step in and actually do it (infrastructure is
in place). That's an intriguing idea to move the whole site to Trac if I
understand correctly. I'm not sure trac is the best platform though for
a CMS (not that it can't work, but that it might be more work).

Anyway, please tell me if the comitee would be interested in such a new
design test, and i would be happy to work on this during my free time soon.

Best regards,

Nick

So the interesting part here is that the website is supposed to be the
role of the webcom committee (Is it active) and the software stuff is
all handled by the System Admin Committee (Of which I'm current chair).
Historical that has meant that marketing focused on tangible real world
materials, public representation, and development of materials (case
studies, project overviews, etc...).

Great to have you excited about this though and we should continue the
conversation about how to get some of this done.

Thanks,
Alex

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com