Dear Marketing Committee,
I have sketched an outline of a possible marketing plan (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so that every one in the committee has a clear idea of the components of such a plan. I think the part about promotion (http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) is also quite important at the moment as I felt that many of you need print material to promote OSGeo in events… so we can create a wiki for that). If you have time, please input your Ideas on it. Note that it is an outline so the final Plan may look quite different.
Warmest regards,
Daniele.
One question that pops to mind … obviously OSGeo is not a commercial enterprise delivering software/services etc… to customers, and in fact has to be particularly sensitive to not compete with companies/individuals who are providing commercials products/services with OSGeo software. However, the marketing plan outline that is shown below is very much along the lines of a typical commercial services/software company.
Is there a better template out there specific to non-profit organizations / foundations for marketing purposes? This would seem like a much more useful starting point.
Dave
Dear Dave,
I would like to thank you very much for your valuable comments. The Marketing _Outline_ is a way to start *organizing* our marketing thoughts in a *structured* way and it will be fantastic if everyone could contribute to make it better. So if you have ideas, please feel free *modify it, improve it*. As a Wiki, that is the “modus operandi”. Anyway, I have a good reading suggestion that might also help, Shelli Bischoff has great small, straight to the point article called “Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences” it summarizes the steps a non profit can take to make a marketing plan. If you have the chance to read it, you will see that the outline on the wiki covers most of the topics she talks about... great reading, really!
And about the commercial enterprises, YES!!! OSGeo is *not* one of those and it is _*extremely*_ important to point that out. But is it possible that a user that *PAYS* for a service wouldn't like to _*save up*_ using a compatible (and sometimes better) *FREE* version? Maybe... _*If they knew about it*_ (here come the marketing and promotion again). So why not compete with companies that offer commercial products as well? Well that is something to be discussed.
And as for another important thing you pointed out, using the term “customers” (as it was on the wiki) is not the best term to describe people who use OSGeo's services, what would an appropriate term be: Clients, Users, Targets? Great... the discussion is heating up... let's get OSGeo in peoples heads and mouths!!!
kind regards,
Daniele.
Dave McIlhagga wrote:
One question that pops to mind .. obviously OSGeo is not a commercial enterprise delivering software/services etc.. to customers, and in fact has to be particularly sensitive to not compete with companies/individuals who are providing commercials products/services with OSGeo software. However, the marketing plan outline that is shown below is very much along the lines of a typical commercial services/software company.
Is there a better template out there specific to non-profit organizations / foundations for marketing purposes? This would seem like a much more useful starting point.
Dave
On 25-Nov-07, at 11:19 PM, Daniele wrote:
Dear Marketing Committee,
I have sketched an outline of a possible marketing plan (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so that every one in the committee has a clear idea of the components of such a plan. I think the part about *promotion *(http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) is also quite important at the moment as I felt that many of you need print material to promote OSGeo in events... so we can create a wiki for that). If you have time, please input your Ideas on it. Note that it is an outline so the final Plan may look quite different.
Warmest regards,
Daniele.
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org <mailto:Marketing@lists.osgeo.org>
http://lists.osgeo.org/mailman/listinfo/marketing
Hi Daniele,
Thank you for the info -- the article you referenced is quite interesting .. for anyone who'd like to give it a read:
http://www.conservationimpact.com/marketing.pdf
Dave
On 27-Nov-07, at 3:53 AM, Daniele wrote:
Dear Dave,
I would like to thank you very much for your valuable comments. The Marketing _Outline_ is a way to start *organizing* our marketing thoughts in a *structured* way and it will be fantastic if everyone could contribute to make it better. So if you have ideas, please feel free *modify it, improve it*. As a Wiki, that is the “modus operandi”. Anyway, I have a good reading suggestion that might also help, Shelli Bischoff has great small, straight to the point article called “Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences” it summarizes the steps a non profit can take to make a marketing plan. If you have the chance to read it, you will see that the outline on the wiki covers most of the topics she talks about... great reading, really!
And about the commercial enterprises, YES!!! OSGeo is *not* one of those and it is _*extremely*_ important to point that out. But is it possible that a user that *PAYS* for a service wouldn't like to _*save up*_ using a compatible (and sometimes better) *FREE* version? Maybe... _*If they knew about it*_ (here come the marketing and promotion again). So why not compete with companies that offer commercial products as well? Well that is something to be discussed.
And as for another important thing you pointed out, using the term “customers” (as it was on the wiki) is not the best term to describe people who use OSGeo's services, what would an appropriate term be: Clients, Users, Targets? Great... the discussion is heating up... let's get OSGeo in peoples heads and mouths!!!
kind regards,
Daniele.
Dave McIlhagga wrote:
One question that pops to mind .. obviously OSGeo is not a commercial enterprise delivering software/services etc.. to customers, and in fact has to be particularly sensitive to not compete with companies/individuals who are providing commercials products/services with OSGeo software. However, the marketing plan outline that is shown below is very much along the lines of a typical commercial services/software company.
Is there a better template out there specific to non-profit organizations / foundations for marketing purposes? This would seem like a much more useful starting point.
Dave
On 25-Nov-07, at 11:19 PM, Daniele wrote:
Dear Marketing Committee,
I have sketched an outline of a possible marketing plan (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so that every one in the committee has a clear idea of the components of such a plan. I think the part about *promotion *(http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) is also quite important at the moment as I felt that many of you need print material to promote OSGeo in events... so we can create a wiki for that). If you have time, please input your Ideas on it. Note that it is an outline so the final Plan may look quite different.
Warmest regards,
Daniele.
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org <mailto:Marketing@lists.osgeo.org>
http://lists.osgeo.org/mailman/listinfo/marketing
Daniele,
This marketing plan is a great idea, and has many similarities to the equivalent plan for a company like Lisasoft who is looking to provide commercial support for Open Source.
If you like, there is quite a bit of content I could cut and paste into this page.
(I'm asking first because I want to make sure you are happy with a lot of extra content being added).
Dave McIlhagga wrote:
Hi Daniele,
Thank you for the info -- the article you referenced is quite interesting .. for anyone who'd like to give it a read:
http://www.conservationimpact.com/marketing.pdf
Dave
On 27-Nov-07, at 3:53 AM, Daniele wrote:
Dear Dave,
I would like to thank you very much for your valuable comments. The Marketing _Outline_ is a way to start *organizing* our marketing thoughts in a *structured* way and it will be fantastic if everyone could contribute to make it better. So if you have ideas, please feel free *modify it, improve it*. As a Wiki, that is the “modus operandi”. Anyway, I have a good reading suggestion that might also help, Shelli Bischoff has great small, straight to the point article called “Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences” it summarizes the steps a non profit can take to make a marketing plan. If you have the chance to read it, you will see that the outline on the wiki covers most of the topics she talks about... great reading, really!
And about the commercial enterprises, YES!!! OSGeo is *not* one of those and it is _*extremely*_ important to point that out. But is it possible that a user that *PAYS* for a service wouldn't like to _*save up*_ using a compatible (and sometimes better) *FREE* version? Maybe... _*If they knew about it*_ (here come the marketing and promotion again). So why not compete with companies that offer commercial products as well? Well that is something to be discussed.
And as for another important thing you pointed out, using the term “customers” (as it was on the wiki) is not the best term to describe people who use OSGeo's services, what would an appropriate term be: Clients, Users, Targets? Great... the discussion is heating up... let's get OSGeo in peoples heads and mouths!!!
kind regards,
Daniele.
Dave McIlhagga wrote:
One question that pops to mind .. obviously OSGeo is not a commercial enterprise delivering software/services etc.. to customers, and in fact has to be particularly sensitive to not compete with companies/individuals who are providing commercials products/services with OSGeo software. However, the marketing plan outline that is shown below is very much along the lines of a typical commercial services/software company.
Is there a better template out there specific to non-profit organizations / foundations for marketing purposes? This would seem like a much more useful starting point.
Dave
On 25-Nov-07, at 11:19 PM, Daniele wrote:
Dear Marketing Committee,
I have sketched an outline of a possible marketing plan (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so that every one in the committee has a clear idea of the components of such a plan. I think the part about *promotion *(http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) is also quite important at the moment as I felt that many of you need print material to promote OSGeo in events... so we can create a wiki for that). If you have time, please input your Ideas on it. Note that it is an outline so the final Plan may look quite different.
Warmest regards,
Daniele.
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org <mailto:Marketing@lists.osgeo.org>
http://lists.osgeo.org/mailman/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Commercial Support for Geospatial Open Source Solutions
http://www.lisasoft.com/LISAsoft/SupportedProducts.html
Dear Cameron,
It would be fantastic to see your contributions there, please... Feel free to modify it and include as much information as you like.
Kind regards,
Daniele
Daniele,
This marketing plan is a great idea, and has many similarities to the equivalent plan for a company like Lisasoft who is looking to provide commercial support for Open Source.
If you like, there is quite a bit of content I could cut and paste into this page.
(I'm asking first because I want to make sure you are happy with a lot of extra content being added).
Dave McIlhagga wrote:
Hi Daniele,
Thank you for the info -- the article you referenced is quite interesting .. for anyone who'd like to give it a read:
http://www.conservationimpact.com/marketing.pdf
Dave
On 27-Nov-07, at 3:53 AM, Daniele wrote:
Dear Dave,
I would like to thank you very much for your valuable comments. The Marketing _Outline_ is a way to start *organizing* our marketing thoughts in a *structured* way and it will be fantastic if everyone could contribute to make it better. So if you have ideas, please feel free *modify it, improve it*. As a Wiki, that is the “modus operandi”. Anyway, I have a good reading suggestion that might also help, Shelli Bischoff has great small, straight to the point article called “Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences” it summarizes the steps a non profit can take to make a marketing plan. If you have the chance to read it, you will see that the outline on the wiki covers most of the topics she talks about... great reading, really!
And about the commercial enterprises, YES!!! OSGeo is *not* one of those and it is _*extremely*_ important to point that out. But is it possible that a user that *PAYS* for a service wouldn't like to _*save up*_ using a compatible (and sometimes better) *FREE* version? Maybe... _*If they knew about it*_ (here come the marketing and promotion again). So why not compete with companies that offer commercial products as well? Well that is something to be discussed.
And as for another important thing you pointed out, using the term “customers” (as it was on the wiki) is not the best term to describe people who use OSGeo's services, what would an appropriate term be: Clients, Users, Targets? Great... the discussion is heating up... let's get OSGeo in peoples heads and mouths!!!
kind regards,
Daniele.
Dave McIlhagga wrote:
One question that pops to mind .. obviously OSGeo is not a commercial enterprise delivering software/services etc.. to customers, and in fact has to be particularly sensitive to not compete with companies/individuals who are providing commercials products/services with OSGeo software. However, the marketing plan outline that is shown below is very much along the lines of a typical commercial services/software company.
Is there a better template out there specific to non-profit organizations / foundations for marketing purposes? This would seem like a much more useful starting point.
Dave
On 25-Nov-07, at 11:19 PM, Daniele wrote:
Dear Marketing Committee,
I have sketched an outline of a possible marketing plan (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so that every one in the committee has a clear idea of the components of such a plan. I think the part about *promotion *(http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) is also quite important at the moment as I felt that many of you need print material to promote OSGeo in events... so we can create a wiki for that). If you have time, please input your Ideas on it. Note that it is an outline so the final Plan may look quite different.
Warmest regards,
Daniele.
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org <mailto:Marketing@lists.osgeo.org>
http://lists.osgeo.org/mailman/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
I've started adding words about target markets.
http://wiki.osgeo.org/index.php/Marketing_Plan#Target_Analysis
Daniele wrote:
Dear Cameron,
It would be fantastic to see your contributions there, please... Feel free to modify it and include as much information as you like.
Kind regards,
Daniele
Daniele,
This marketing plan is a great idea, and has many similarities to the equivalent plan for a company like Lisasoft who is looking to provide commercial support for Open Source.
If you like, there is quite a bit of content I could cut and paste into this page.
(I'm asking first because I want to make sure you are happy with a lot of extra content being added).
Dave McIlhagga wrote:
Hi Daniele,
Thank you for the info -- the article you referenced is quite interesting .. for anyone who'd like to give it a read:
http://www.conservationimpact.com/marketing.pdf
Dave
On 27-Nov-07, at 3:53 AM, Daniele wrote:
Dear Dave,
I would like to thank you very much for your valuable comments. The Marketing _Outline_ is a way to start *organizing* our marketing thoughts in a *structured* way and it will be fantastic if everyone could contribute to make it better. So if you have ideas, please feel free *modify it, improve it*. As a Wiki, that is the “modus operandi”. Anyway, I have a good reading suggestion that might also help, Shelli Bischoff has great small, straight to the point article called “Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences” it summarizes the steps a non profit can take to make a marketing plan. If you have the chance to read it, you will see that the outline on the wiki covers most of the topics she talks about... great reading, really!
And about the commercial enterprises, YES!!! OSGeo is *not* one of those and it is _*extremely*_ important to point that out. But is it possible that a user that *PAYS* for a service wouldn't like to _*save up*_ using a compatible (and sometimes better) *FREE* version? Maybe... _*If they knew about it*_ (here come the marketing and promotion again). So why not compete with companies that offer commercial products as well? Well that is something to be discussed.
And as for another important thing you pointed out, using the term “customers” (as it was on the wiki) is not the best term to describe people who use OSGeo's services, what would an appropriate term be: Clients, Users, Targets? Great... the discussion is heating up... let's get OSGeo in peoples heads and mouths!!!
kind regards,
Daniele.
Dave McIlhagga wrote:
One question that pops to mind .. obviously OSGeo is not a commercial enterprise delivering software/services etc.. to customers, and in fact has to be particularly sensitive to not compete with companies/individuals who are providing commercials products/services with OSGeo software. However, the marketing plan outline that is shown below is very much along the lines of a typical commercial services/software company.
Is there a better template out there specific to non-profit organizations / foundations for marketing purposes? This would seem like a much more useful starting point.
Dave
On 25-Nov-07, at 11:19 PM, Daniele wrote:
Dear Marketing Committee,
I have sketched an outline of a possible marketing plan (http://wiki.osgeo.org/index.php/Marketing_Plan). The reason for it is so that every one in the committee has a clear idea of the components of such a plan. I think the part about *promotion *(http://wiki.osgeo.org/index.php/Marketing_Plan#Selected_Marketing_Strategy) is also quite important at the moment as I felt that many of you need print material to promote OSGeo in events... so we can create a wiki for that). If you have time, please input your Ideas on it. Note that it is an outline so the final Plan may look quite different.
Warmest regards,
Daniele.
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org <mailto:Marketing@lists.osgeo.org>
http://lists.osgeo.org/mailman/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing
--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Commercial Support for Geospatial Open Source Solutions
http://www.lisasoft.com/LISAsoft/SupportedProducts.html