Before we get too much lost in details I invite y'all to step back and for a minute approach our rebrand project with some distance. We run the risk of getting a mediocre one-size-fits-all website. As there is no workable version of our strategy, our proposition(s) and USP(s) and message(s) regarding a multitude of stakeholders. We now run the risk of missing out on potential interest. Something I have dreaded since the whole rebrand/website Initiative came our way. And even more, as we have an August deadline.
Last week's project hangout/discussion and various comments on the mailing list revolved to a large degree around technicalities, missing items and relative details.
Thus avoiding the fact that we - as an organisation still have not made real choices regarding our tailoring of our propositions, messages to various stakeholders.(Unless we want to be everything to all)
Not to my surprise, I was contacted by GetInteractive with the question to help them in getting some answers. What is our 'plan' as input to design the brand and site (a wire frame is a design tool that needs input)
I have brushed off the earlier concept strategic marketing plan (see Marketing wiki page, tab Discussion). And spend all of today with GetInteractive to explain the plan and translate that more in detail for our various/different stakeholders. What would these each require and how is the site to accommodate each of them? Is each specific stakeholder addressed and can he/she find the relevant info and help? For each stakeholder a 'site visitor journey' is formulated. However, some questions still remain. GetInteractive wants to discuss these with us tomorrow in our scheduled meet.
(And no, I am intentionally not raising this on the general discuss list.)
Thanks for bringing this up Marc. Looking forward to talking tomorrow!
On Tue, Apr 18, 2017 at 12:16 PM, Marc Vloemans <marcvloemans1@gmail.com> wrote:
Dear all,
Before we get too much lost in details I invite y'all to step back and for a minute approach our rebrand project with some distance. We run the risk of getting a mediocre one-size-fits-all website. As there is no workable version of our strategy, our proposition(s) and USP(s) and message(s) regarding a multitude of stakeholders. We now run the risk of missing out on potential interest. Something I have dreaded since the whole rebrand/website Initiative came our way. And even more, as we have an August deadline.
Last week's project hangout/discussion and various comments on the mailing list revolved to a large degree around technicalities, missing items and relative details.
Thus avoiding the fact that we - as an organisation still have not made real choices regarding our tailoring of our propositions, messages to various stakeholders.(Unless we want to be everything to all)
Not to my surprise, I was contacted by GetInteractive with the question to help them in getting some answers. What is our 'plan' as input to design the brand and site (a wire frame is a design tool that needs input)
I have brushed off the earlier concept strategic marketing plan (see Marketing wiki page, tab Discussion). And spend all of today with GetInteractive to explain the plan and translate that more in detail for our various/different stakeholders. What would these each require and how is the site to accommodate each of them? Is each specific stakeholder addressed and can he/she find the relevant info and help? For each stakeholder a 'site visitor journey' is formulated. However, some questions still remain. GetInteractive wants to discuss these with us tomorrow in our scheduled meet.
(And no, I am intentionally not raising this on the general discuss list.)
Great point. Have you written down your ideas into a form that can be shared easily? (I'm pretty sure I've seen some good material from you on this topic in the past).
Cheers, Cameron
On 19/4/17 5:22 am, Jeffrey Johnson wrote:
Thanks for bringing this up Marc. Looking forward to talking tomorrow!
On Tue, Apr 18, 2017 at 12:16 PM, Marc Vloemans <marcvloemans1@gmail.com> wrote:
Dear all,
Before we get too much lost in details I invite y'all to step back and for a minute approach our rebrand project with some distance. We run the risk of getting a mediocre one-size-fits-all website. As there is no workable version of our strategy, our proposition(s) and USP(s) and message(s) regarding a multitude of stakeholders. We now run the risk of missing out on potential interest. Something I have dreaded since the whole rebrand/website Initiative came our way. And even more, as we have an August deadline.
Last week's project hangout/discussion and various comments on the mailing list revolved to a large degree around technicalities, missing items and relative details.
Thus avoiding the fact that we - as an organisation still have not made real choices regarding our tailoring of our propositions, messages to various stakeholders.(Unless we want to be everything to all)
Not to my surprise, I was contacted by GetInteractive with the question to help them in getting some answers. What is our 'plan' as input to design the brand and site (a wire frame is a design tool that needs input)
I have brushed off the earlier concept strategic marketing plan (see Marketing wiki page, tab Discussion). And spend all of today with GetInteractive to explain the plan and translate that more in detail for our various/different stakeholders. What would these each require and how is the site to accommodate each of them? Is each specific stakeholder addressed and can he/she find the relevant info and help? For each stakeholder a 'site visitor journey' is formulated. However, some questions still remain. GetInteractive wants to discuss these with us tomorrow in our scheduled meet.
(And no, I am intentionally not raising this on the general discuss list.)
Thanks Marc for circling back this marc (we had originally hoped to have a marketing strategy to help guide the selection process).
I am working on site and will not be able to attend this week’s meeting, it sounds like a great subject and approach. Our previous efforts did not get anywhere (see the wiki ifyoudare).
You are correct to focus, my thinking has moved towards:
making sure the website is an outreach tool
moving off-topic information to the wiki (mostly this has already happened).
This was hard to take as a committee chair, but I understand why.
This is also hard for supporting activities (service providers and local chapters) both of which can assist new users
really focusing on helping ESRI users migrate to open source
ESRI has an unusually high market share, helping users of this proprietary software probably deserves a similar amount of our attention
Do you have examples of specific stakeholders for us to consider?
Before we get too much lost in details I invite y’all to step back and for a minute approach our rebrand project with some distance. We run the risk of getting a mediocre one-size-fits-all website. As there is no workable version of our strategy, our proposition(s) and USP(s) and message(s) regarding a multitude of stakeholders. We now run the risk of missing out on potential interest. Something I have dreaded since the whole rebrand/website Initiative came our way. And even more, as we have an August deadline.
Last week’s project hangout/discussion and various comments on the mailing list revolved to a large degree around technicalities, missing items and relative details.
Thus avoiding the fact that we - as an organisation still have not made real choices regarding our tailoring of our propositions, messages to various stakeholders.(Unless we want to be everything to all)
Not to my surprise, I was contacted by GetInteractive with the question to help them in getting some answers. What is our ‘plan’ as input to design the brand and site (a wire frame is a design tool that needs input)
I have brushed off the earlier concept strategic marketing plan (see Marketing wiki page, tab Discussion). And spend all of today with GetInteractive to explain the plan and translate that more in detail for our various/different stakeholders. What would these each require and how is the site to accommodate each of them? Is each specific stakeholder addressed and can he/she find the relevant info and help? For each stakeholder a ‘site visitor journey’ is formulated. However, some questions still remain. GetInteractive wants to discuss these with us tomorrow in our scheduled meet.
(And no, I am intentionally not raising this on the general discuss list.)
On Tue, Apr 18, 2017 at 4:53 PM, Jody Garnett <jody.garnett@gmail.com> wrote:
Thanks Marc for circling back this marc (we had originally hoped to have a
marketing strategy to help guide the selection process).
I am working on site and will not be able to attend this week's meeting, it
sounds like a great subject and approach. Our previous efforts did not get
anywhere (see the wiki if you dare).
You are correct to focus, my thinking has moved towards:
1) making sure the website is an outreach tool
That sounds great.
2) moving off-topic information to the wiki (mostly this has already
happened).
- This was hard to take as a committee chair, but I understand why.
- This is also hard for supporting activities (service providers and local
chapters) both of which can assist new users
In my mind a major component of our "off-topic information" is about
projects. To me the best place to find this information is the
project website (geotools.org, gdal.org, etc) not anywhere on the main
wiki (http://wiki.osgeo.org/wiki/Main_Page).
Best regards, Eli
3) really focusing on helping ESRI users migrate to open source
- ESRI has an unusually high market share, helping users of this proprietary
software probably deserves a similar amount of our attention
Do you have examples of specific stakeholders for us to consider?
--
Jody Garnett
On 18 April 2017 at 14:16, Marc Vloemans <marcvloemans1@gmail.com> wrote:
Dear all,
Before we get too much lost in details I invite y'all to step back and for
a minute approach our rebrand project with some distance. We run the risk of
getting a mediocre one-size-fits-all website. As there is no workable
version of our strategy, our proposition(s) and USP(s) and message(s)
regarding a multitude of stakeholders. We now run the risk of missing out on
potential interest. Something I have dreaded since the whole rebrand/website
Initiative came our way. And even more, as we have an August deadline.
Last week's project hangout/discussion and various comments on the mailing
list revolved to a large degree around technicalities, missing items and
relative details.
Thus avoiding the fact that we - as an organisation still have not made
real choices regarding our tailoring of our propositions, messages to
various stakeholders.(Unless we want to be everything to all)
Not to my surprise, I was contacted by GetInteractive with the question to
help them in getting some answers. What is our 'plan' as input to design the
brand and site (a wire frame is a design tool that needs input)
I have brushed off the earlier concept strategic marketing plan (see
Marketing wiki page, tab Discussion). And spend all of today with
GetInteractive to explain the plan and translate that more in detail for our
various/different stakeholders. What would these each require and how is the
site to accommodate each of them? Is each specific stakeholder addressed
and can he/she find the relevant info and help? For each stakeholder a
'site visitor journey' is formulated. However, some questions still remain.
GetInteractive wants to discuss these with us tomorrow in our scheduled
meet.
(And no, I am intentionally not raising this on the general discuss list.)
Thanks Marc for circling back this marc (we had originally hoped to have a
marketing strategy to help guide the selection process).
I am working on site and will not be able to attend this week’s meeting, it
sounds like a great subject and approach. Our previous efforts did not get
anywhere (see the wiki if you dare).
You are correct to focus, my thinking has moved towards:
making sure the website is an outreach tool
That sounds great.
moving off-topic information to the wiki (mostly this has already
happened).
This was hard to take as a committee chair, but I understand why.
This is also hard for supporting activities (service providers and local
chapters) both of which can assist new users
In my mind a major component of our “off-topic information” is about
projects. To me the best place to find this information is the
project website (geotools.org, gdal.org, etc) not anywhere on the main
wiki (http://wiki.osgeo.org/wiki/Main_Page).
Best regards, Eli
really focusing on helping ESRI users migrate to open source
ESRI has an unusually high market share, helping users of this proprietary
software probably deserves a similar amount of our attention
Do you have examples of specific stakeholders for us to consider?
Before we get too much lost in details I invite y’all to step back and for
a minute approach our rebrand project with some distance. We run the risk of
getting a mediocre one-size-fits-all website. As there is no workable
version of our strategy, our proposition(s) and USP(s) and message(s)
regarding a multitude of stakeholders. We now run the risk of missing out on
potential interest. Something I have dreaded since the whole rebrand/website
Initiative came our way. And even more, as we have an August deadline.
Last week’s project hangout/discussion and various comments on the mailing
list revolved to a large degree around technicalities, missing items and
relative details.
Thus avoiding the fact that we - as an organisation still have not made
real choices regarding our tailoring of our propositions, messages to
various stakeholders.(Unless we want to be everything to all)
Not to my surprise, I was contacted by GetInteractive with the question to
help them in getting some answers. What is our ‘plan’ as input to design the
brand and site (a wire frame is a design tool that needs input)
I have brushed off the earlier concept strategic marketing plan (see
Marketing wiki page, tab Discussion). And spend all of today with
GetInteractive to explain the plan and translate that more in detail for our
various/different stakeholders. What would these each require and how is the
site to accommodate each of them? Is each specific stakeholder addressed
and can he/she find the relevant info and help? For each stakeholder a
‘site visitor journey’ is formulated. However, some questions still remain.
GetInteractive wants to discuss these with us tomorrow in our scheduled
meet.
(And no, I am intentionally not raising this on the general discuss list.)
I won't be able to join today's hangout, but from my own experience I can
tell that the use of "personas" [1] helps in focussing on the right message
for the right target group.
In short: a persona is a (fictional) man of woman with a name, perhaps a few
kids, a job etc. who is sort of representing a focus group of to-be visitors
of our website.
(From the Dutch participants of FOSS4G 2016 I can tell a few different
persona: a typical developer, a typical business man "" from outside", a
typical user, a typical representative of the printed press. I guess Marc
will know them all
Use these personas (by looking "through their glasses") to check if our
messages reach their goals
