Marketing Committee Meeting
Marc chair, jody secretary.jeffery, nicolas, jody.
attending: marc,
meeting agenda:
- weclome new committee members
- 2017 planning
- budget request from board
- website
- exhibition pack
actions:
2017 planning
Goal is to come out of this meeting with a budget (website,marketing collateral).
website new committee members
Website Design
Migrate CMS?
Website committee disolved, currently website is “self-serve” (board members and project officers).
What does the website need?
- website focused on people doing stuff → this moved to the wiki
- change focus to the osgeo message
ideas:
- build around our branch, open source mission
- ground out in our marketting plan
branding:
- qgis and foss4g greater “brand” then osgeo
marketing plan:
- mission and vision focues inward too much
- marketing needs to focus outward - what missage for each audience
- discussion on what osgeo is for …
goals/metrics:
- grow developers?
- grow users?
- grow number of people making a living using open source
topics:
- Branding Guide
- Exhibition Pack
marketing committee mandate:
- cannot find on wiki https://wiki.osgeo.org/wiki/Marketing_Committee
- do we have one?
- how to set up? board, community …
how to get a mandate (establish with board):
a) for osgeo marketting comittee
b) to redo website in 2017
identify target audience:
- asking project leads did not provide answer
- ask projects again? Not sure they care…
- board stratagy plan had the same problem with lack of response…
approach: message → marketing stratagy → tatics
mandate:
- osgeo outreach (focused on growing our community with new users)
- establish a marketing stratagy for 2017
- support ongoing activities / events like last year (marketing stuff, marketing handbook)
- a nice website (by boston 2017 event)
budget request from board
Goal for 75k budget (25k operations, 50k rfp website).
- committee budget
- 15k marketing and outreach (10k left form last year)
- website reset budget
- rfp etc…
- based on jeff’s research is 50k (based qgis.org, innovation labs)
website
top-down approach driven on outreach goals:
- need somethign like this http://gfdrr.github.io/innovation-lab-brand-guidelines/
- http://brigade.codeforamerica.org/brigade/
- a facelift https://wiki.osgeo.org/wiki/Marketing_Plan_Outline
Expectation $50K project to redo previos websites.
- marketing plan
- branding guide
- webstie templates (cms, wiki, etc…)
- help migrate the content
- ask for collateral for exhbit packs
Need the mandate (see above).
PLANNING
short term planning getting the commitee up and running:
- branding: http://cartogenic.com/OSGeo-brand/guide/
- Can also look at time and materials contracts (like SAC) - use caution with this approach
- management of external vendor can be a nightmare
- action: bi-weekly meeting.
- team 1: Marc and jody shows interest in the committee and establishing mandate / budget. And then onto the 2017 stratagy document.
- team 2: Jeff and nicolas show interest in website / branding may be interested in managing the rfp / vendor management.
- action: mandate discussion with board
- action: budget request with board
- action: next meeting dec 14th
- action: marc marketing plan google doc
- action: jeff start terms of reference google doc
mid term planning website:
- Stratagy in December
- RFP January
- Award contract end of January
- Feburary start, expect a 2-3 month contract
- website deadline - foss4g boston
collatoral / ehibit pack:
- rquest that astrid review marketing collatal
- jeff expects we can get this done as part of branding exercise
- astrid - print and ship to groups worth wide
- jeff promoting a code for america style “conference in a box”.
- reach out to sponsors to print and ship.
