There has a been a little conversation on the discussion list. I was also sent the following feedback:
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Jody Garnett
I just had a nice “coffee break” chat with Julie West from Boundless, here is notes from her feedback:
Logo 1 Traditional
- font, youthful
- don’t see gis professionals or someone who loves what they do in the code sprint
- play on the white space of the logo
- like the one color, easy on printing, simple
- “OSG” looks more spaced out (because of letter shape), “Geo” appears more context
- font does not match with the logo, logo has sharp edges, typeface is rounded
- like the compass white space, look good inverted
- comparison:
- inside shape of compass is good, outside does not look like a compass
- dark green with that green
- text weight increase? no it is similar to others, but they have more contast
aside: enjoying the new qgis logo - http://blog.qgis.org/2017/01/08/qgis-3-0-logo-voting-results/
Logo 2 Modern
- like the inside part of this, and like the colors
- do not get compass out of this shape, cartoon throwing star
- just take the centre part?- OSGeo could be kerned in a bit more
- use two colors?
- these are fine, and have lots of contrast enough to tell the difference- don’t have strong feedback on this one
- comparison:
- looks more open then the others, white space breaks throughout the logo match values of organization
- centre of compass gets hard to see when small
Logo 3 Sophisticed
- like this compass a lot, looks like it could spin or animate
- curious about the light color for accessability (could it be difficult for color blind)
- tested with accesability tool, it was okay but not great- “G” discussion, going to be hard G that has curves to match the rest
- curious to see other font options- really like this compass (repated several times)
- comparison:
- fits in better
- The “OS” appears faded (hard to see)when this is small, consider another green
- like how thick this compass is
- visually fits in between locationtech and boundless logos
Logo 4
- a little risky
- appricate “going outside of the box”
- does not really work, font is a bit off
- seperate into two words
- thickness of outside of compass vs inside does not work
- gradients inside logos risky for printing
- comparison:
- stands out, does not look like anything else
Logo 5 Revolutionairy
- it is pretty
- Like the gradient from purple to green in the spiral
- cannot see the gradient when small, room for error when printing, or even a screen
- Looks better for number 4, but more risk to it
One more suggestion:
- once you start narrowing down
- see what it looks like on different applications, real world applications
- black, website, biz card, tshirt, conference banner
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On 2 May 2017 at 23:07, Jody Garnett <jody.garnett@gmail.com> wrote:
There has a been a little conversation on the discussion list. I was also sent the following feedback:
Logo 1
Did not like font
changes to logo make the compass star look heavy
Logo 2
Oh! Surprise. I don’t hate it but wouldn’t have come up with it.
Bold/strong image, different colours to differentiate OS and Geo. G looks a bit like an arrow which might be fun to play with.
Sizing a bit off when viewed in context, OSGeo a bit smaller a little smaller would be better
Logo 3
Softer greens
harder to match? do you want to move away from the OSGEO brand green?
Modern looking but not too corporate; looks friendly rather than buttoned up business; suitable to open source
In context still looks big, or maybe it’s the font choice. but logo portion looks great small. Still not loving the G in the font.
Logo 4
No
Logo 5
Too close to spirograph
don’t like purple
Branding Concept
News; Events; Educational etc looks legible and professional
Needle of the compass looks like it’s missing in the B&W version
Letterhead looks messy
Business cards ok for GIS professionals but topographical would not be meaningful to other potential partners/IT professionals.
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Jody Garnett
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Jody Garnett