[Marketing] OSGEO -> OSGeo, really

Committees Marketing
1

Hi Marketing team,

I see more and more OSGEO rather than OSGeo being used.
That's diluting the brand IMHO...

examples
- http://wiki.osgeo.org/wiki/PDX_OSGEO_20111026_Meeting
- http://wiki.osgeo.org/wiki/OSGEO_Local_Chapter_recognition
- emails with outreach goal
etc

I'd suggest that OSGeo marketing posts an official reminder how
to write "OSGeo".

thanks
Markus

2

Markus,

Thanks for paying attention to the wiki. The wiki is better when at least some people are paying attention. I made those pages I know that it is OSGeo. I thought that our local chapter was staying off the brand by using PDX-OSGEO. In the case of http://wiki.osgeo.org/wiki/OSGEO_Local_Chapter_recognition it is a left over legacy and was left as a redirect. I deleted the redirect and someone from SAC can delete the page.

Is it preferable for the local chapter to use PDX-OSGEO or PDX-OSGeo? In the past, there has been some problems of locals or projects running afoul of being too close to the brand. We don’t want to do that.

Thanks, Eli

On Tue, Oct 25, 2011 at 11:22 PM, Markus Neteler <neteler@osgeo.org> wrote:

Hi Marketing team,

I see more and more OSGEO rather than OSGeo being used.
That’s diluting the brand IMHO…

examples

I’d suggest that OSGeo marketing posts an official reminder how
to write “OSGeo”.

thanks
Markus

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

3

On Wed, Oct 26, 2011 at 8:44 AM, Eli Adam <eadam@co.lincoln.or.us> wrote:

 Is it preferable for the local chapter to use PDX\-OSGEO or PDX\-OSGeo?

In the past, there has been some problems of locals or projects running
afoul of being too close to the brand. We don't want to do that.

Eli,

I'm not an authority on this, but my opinion is that any duely
authorized OSGeo chapter should feel free to use "OSGeo" in
their name and events as long as they make some effort to
differentiate between local chapter efforts and global organization
activities. So "PDX-OSGeo" seems like a perfect way of describing
the local chapter that is officially affiliated with OSGeo.

That said, I'm not too keen on forcing local chapters to follow
global branding guidelines in their local branding.

Best regards,
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