[Marketing] Promoting OSGeo projects on The MapScaping Podcast

Committees Marketing
,
1

Hi OSGeo Marketing List

My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.

Before I go into more detail about how we might be able to work together, here is a brief introduction to the podcast.

The MapScaping Podcast is a podcast created for the geospatial community. I publish a mixture of technical educational episodes focusing on specific concepts and thought leadership episodes that look at certain aspects of the geospatial industry.

Our audience consists of business owners and geospatial professionals. 65% of our audience is based in North America with the bulk of the remaining 35% being based in the UK, Australia, New Zealand, and Germany.

The average episode is downloaded between 1700 and 2100 times in the first week after publication and will be downloaded an estimated 4000 - 5000 times in the first. These numbers are based on organic distribution and do not take into account any paid marketing efforts on our part. We work hard to increase the reach of the podcast and I am confident we can dramatically increase these numbers in the coming months but this is what the numbers look like today.

For every episode, we produce we also create a 2000 - 2500 word SEO optimized article and spend a week promoting the episode across our various channels. MapScaping has 31,400 followers on Twitter and 54,000 on Facebook. Our email list is just over 2000.

How we might be able to work together

Each podcast episode and accompanying article costs $500 USD to produce and promote.

So my pitch to you is this:

  • We split the cost, $250 each. OSGeo helps me find a qualified guest to talk about one of OSgeo’s projects and I produce and promote the podcast episode.

  • OSGeo helps promote the podcast episode to their audience/list

If this is something that you might want to be involved with I would love to hear from you. Also happy to go into more detail and answer any questions you might have.

Hope you are all safe and well. This is my first time posting to the list so apologies if I have broken in rules, that was not my intention!

Cheers

Daniel

2

Welcome Daniel, and thanks for introducing yourself.

It is an interesting idea, we can certainly help make introductions, and some of the projects may be available to take part.

Do you have a link to your episodes on PostGIS/QGIS/QField/R? Can I ask those were based on your own experience, or if you had someone already available to interview?

···

–
Jody Garnett

3

Hello Daniel,

thanks for reaching out to OSGeo.

I really like your podcasts and it would be great if some of our projects could present themselves.

Here is a link to the episodes. https://mapscaping.podbean.com/

@MarketingTeam - we should discuss Daniels suggestion at our next meeting.

Astrid

Am 19.05.2020 10:02 schrieb Jody Garnett:

Welcome Daniel, and thanks for introducing yourself.

It is an interesting idea, we can certainly help make introductions,
and some of the projects may be available to take part.

Do you have a link to your episodes on PostGIS/QGIS/QField/R? Can I
ask those were based on your own experience, or if you had someone
already available to interview?

--
Jody Garnett

On Tue, 19 May 2020 at 00:52, Daniel O'Donohue <danodonohue@gmail.com>
wrote:

Hi OSGeo Marketing List

My name is Daniel O’Donohue, I am a big fan and user of open
source geospatial software. I am also the host of The MapScaping
Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open
source geospatial software. I have published episodes about
Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python
which my audience has responded well to. I would really like to
promote and introduce people to other open-source geospatial tools
but producing and publishing podcasts is not free and finding
qualified guests to talk about things like GeoNode and Geoserver is
not easy.

Before I go into more detail about how we might be able to work
together, here is a brief introduction to the podcast.

The MapScaping Podcast is a podcast created for the geospatial
community. I publish a mixture of technical educational episodes
focusing on specific concepts and thought leadership episodes that
look at certain aspects of the geospatial industry.

Our audience consists of business owners and geospatial
professionals. 65% of our audience is based in North America with
the bulk of the remaining 35% being based in the UK, Australia, New
Zealand, and Germany.

The average episode is downloaded between 1700 and 2100 times in the
first week after publication and will be downloaded an estimated
4000 - 5000 times in the first. These numbers are based on organic
distribution and do not take into account any paid marketing efforts
on our part. We work hard to increase the reach of the podcast and I
am confident we can dramatically increase these numbers in the
coming months but this is what the numbers look like today.

For every episode, we produce we also create a 2000 - 2500 word SEO
optimized article and spend a week promoting the episode across our
various channels. MapScaping has 31,400 followers on Twitter and
54,000 on Facebook. Our email list is just over 2000.

How we might be able to work together

Each podcast episode and accompanying article costs $500 USD to
produce and promote.

So my pitch to you is this:

*

We split the cost, $250 each. OSGeo helps me find a qualified guest
to talk about one of OSgeo’s projects and I produce and promote
the podcast episode.
*

OSGeo helps promote the podcast episode to their audience/list

If this is something that you might want to be involved with I would
love to hear from you. Also happy to go into more detail and answer
any questions you might have.

Hope you are all safe and well. This is my first time posting to the
list so apologies if I have broken in rules, that was not my
intention!

Cheers

Daniel
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
Marketing Info Page [1]

Links:
------
[1] Marketing Info Page

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
Marketing Info Page

4

Hi Daniel,

Thank you very much, I really follow and enjoy this podcast too.

@Astrid since this Friday is the last Friday in May, It is a good time to connect and discuss, I have added it to the agenda here [1], we can add others.

  1. https://wiki.osgeo.org/wiki/Marketing_Meeting_2020-05-29

Best,

···

-Enock

5

Hello All,

Just a kind reminder for today’s meeting at 14:00 UTC

URL: https://meet.google.com/rnv-ydjz-kzi

Talk soon.

Best,

Am Mi., 27. Mai 2020 um 14:58 Uhr schrieb Enock Seth Nyamador <enockseth@gmail.com>:

Hi Daniel,

Thank you very much, I really follow and enjoy this podcast too.

@Astrid since this Friday is the last Friday in May, It is a good time to connect and discuss, I have added it to the agenda here [1], we can add others.

  1. https://wiki.osgeo.org/wiki/Marketing_Meeting_2020-05-29

Best,

Am Mi., 27. Mai 2020 um 10:35 Uhr schrieb Astrid Emde (OSGeo) <astrid_emde@osgeo.org>:

Hello Daniel,

thanks for reaching out to OSGeo.

I really like your podcasts and it would be great if some of our
projects could present themselves.

Here is a link to the episodes. https://mapscaping.podbean.com/

@MarketingTeam - we should discuss Daniels suggestion at our next
meeting.

Astrid

Am 19.05.2020 10:02 schrieb Jody Garnett:

Welcome Daniel, and thanks for introducing yourself.

It is an interesting idea, we can certainly help make introductions,
and some of the projects may be available to take part.

Do you have a link to your episodes on PostGIS/QGIS/QField/R? Can I
ask those were based on your own experience, or if you had someone
already available to interview?

–
Jody Garnett

On Tue, 19 May 2020 at 00:52, Daniel O’Donohue <danodonohue@gmail.com>
wrote:

Hi OSGeo Marketing List

My name is Daniel O’Donohue, I am a big fan and user of open
source geospatial software. I am also the host of The MapScaping
Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open
source geospatial software. I have published episodes about
Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python
which my audience has responded well to. I would really like to
promote and introduce people to other open-source geospatial tools
but producing and publishing podcasts is not free and finding
qualified guests to talk about things like GeoNode and Geoserver is
not easy.

Before I go into more detail about how we might be able to work
together, here is a brief introduction to the podcast.

The MapScaping Podcast is a podcast created for the geospatial
community. I publish a mixture of technical educational episodes
focusing on specific concepts and thought leadership episodes that
look at certain aspects of the geospatial industry.

Our audience consists of business owners and geospatial
professionals. 65% of our audience is based in North America with
the bulk of the remaining 35% being based in the UK, Australia, New
Zealand, and Germany.

The average episode is downloaded between 1700 and 2100 times in the
first week after publication and will be downloaded an estimated
4000 - 5000 times in the first. These numbers are based on organic
distribution and do not take into account any paid marketing efforts
on our part. We work hard to increase the reach of the podcast and I
am confident we can dramatically increase these numbers in the
coming months but this is what the numbers look like today.

For every episode, we produce we also create a 2000 - 2500 word SEO
optimized article and spend a week promoting the episode across our
various channels. MapScaping has 31,400 followers on Twitter and
54,000 on Facebook. Our email list is just over 2000.

How we might be able to work together

Each podcast episode and accompanying article costs $500 USD to
produce and promote.

So my pitch to you is this:

We split the cost, $250 each. OSGeo helps me find a qualified guest
to talk about one of OSgeo’s projects and I produce and promote
the podcast episode.
*

OSGeo helps promote the podcast episode to their audience/list

If this is something that you might want to be involved with I would
love to hear from you. Also happy to go into more detail and answer
any questions you might have.

Hope you are all safe and well. This is my first time posting to the
list so apologies if I have broken in rules, that was not my
intention!

Cheers

Daniel

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

Links:

[1] https://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

-Enock

–

-Enock

6

Daniel:

The next step for us is to contact our projects email list with an invitation to participate, would you like to help draft some text here on email and we can send it out to projects@osgeo.org when ready.

The intro you provided in this email thread is a very good starting point!

···

–
Jody Garnett

7

Daniel,

Haven’t seen any of your content (yet), but I’m jealous, I was thinking (been thinking on it for a year or so) about starting up something very similar. I’ve dipped my toe into things by starting to record our local Chapter virtual meetings that we invite a speaker to show their spatial topic.

I’m wondering about the managing of the raw recording and working it into more of a packaged/polished podcast. I would be interested in this type of working partnership with the process like you’ve described, acting as a second unit director of sorts for collecting raw footage, maybe even interviewing, etc.

Bobb

···

From: Marketing marketing-bounces@lists.osgeo.org On Behalf Of Jody Garnett
Sent: Tuesday, June 23, 2020 7:39 AM
To: Daniel O’Donohue danodonohue@gmail.com
Cc: Marketing Committee marketing@lists.osgeo.org
Subject: Re: [Marketing] Promoting OSGeo projects on The MapScaping Podcast



Think Before You Click: This email originated outside our organization.

Daniel:

The next step for us is to contact our projects email list with an invitation to participate, would you like to help draft some text here on email and we can send it out to projects@osgeo.org when ready.

The intro you provided in this email thread is a very good starting point!

–

Jody Garnett

On Tue, 19 May 2020 at 00:52, Daniel O’Donohue <danodonohue@gmail.com> wrote:

Hi OSGeo Marketing List

My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.

Before I go into more detail about how we might be able to work together, here is a brief introduction to the podcast.

The MapScaping Podcast is a podcast created for the geospatial community. I publish a mixture of technical educational episodes focusing on specific concepts and thought leadership episodes that look at certain aspects of the geospatial industry.

Our audience consists of business owners and geospatial professionals. 65% of our audience is based in North America with the bulk of the remaining 35% being based in the UK, Australia, New Zealand, and Germany.

The average episode is downloaded between 1700 and 2100 times in the first week after publication and will be downloaded an estimated 4000 - 5000 times in the first. These numbers are based on organic distribution and do not take into account any paid marketing efforts on our part. We work hard to increase the reach of the podcast and I am confident we can dramatically increase these numbers in the coming months but this is what the numbers look like today.

For every episode, we produce we also create a 2000 - 2500 word SEO optimized article and spend a week promoting the episode across our various channels. MapScaping has 31,400 followers on Twitter and 54,000 on Facebook. Our email list is just over 2000.

How we might be able to work together

Each podcast episode and accompanying article costs $500 USD to produce and promote.

So my pitch to you is this:

  • We split the cost, $250 each. OSGeo helps me find a qualified guest to talk about one of OSgeo’s projects and I produce and promote the podcast episode.
  • OSGeo helps promote the podcast episode to their audience/list

If this is something that you might want to be involved with I would love to hear from you. Also happy to go into more detail and answer any questions you might have.

Hope you are all safe and well. This is my first time posting to the list so apologies if I have broken in rules, that was not my intention!

Cheers

Daniel

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

8

Email sent, added some links to example podcasts.

I note that osgeo email may be broken today https://trac.osgeo.org/osgeo/ticket/2475

···

–
Jody Garnett

9

I can help with either/or GeoMoose and Mapserver

Bobb

···

From: Marketing marketing-bounces@lists.osgeo.org On Behalf Of Jody Garnett
Sent: Tuesday, June 23, 2020 10:46 AM
To: Daniel O’Donohue danodonohue@gmail.com
Cc: Marketing Committee marketing@lists.osgeo.org
Subject: Re: [Marketing] Promoting OSGeo projects on The MapScaping Podcast



Think Before You Click: This email originated outside our organization.

Email sent, added some links to example podcasts.

I note that osgeo email may be broken today https://trac.osgeo.org/osgeo/ticket/2475

–

Jody Garnett

On Tue, 23 Jun 2020 at 07:24, Jody Garnett <jody.garnett@gmail.com> wrote:

Thanks,

I think I will send the email as “marketing committee” and introduce you:

The Marketing Committee is exploring additional outreach ideas to reach everyone who cannot join us for FOSS4G this year. Our first experiment is to collaborate with the MapScaping Podcast (which you may already know from recent presentations on PostGIS and other technologies).

Projects wishing to take part please contact the marketing committee mailing list, we have room for 4 projects.

Here are some words from Daniel and the MapScaping podcast:

–

Jody Garnett

On Tue, 23 Jun 2020 at 06:13, Daniel O’Donohue <danodonohue@gmail.com> wrote:

Hey Jody

here is a first draft

My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.

Here is what my process for producing a podcast episode looks like:

Pre-interview

This is a 30-40 minute informal call where we can meet each other and discuss topics and questions that might lead to interesting and informative conversation for the audience. I use a software called calendly which takes care of all of the time zone issues. I will send you a link, you choose I time that suits you and we can go from there. All the pre-interviews and interviews are recorded remotely using software called cleanfeed. There is nothing to install, I will send you a link and as long as you have a good microphone and a quiet place we should be fine. This is also an opportunity for me to test your audio and explain the structure of the interview and what the recording process looks. Great audio quality and the ability to speak clearly is a must!

If the pre-interview goes well we will schedule a time to record a podcast episode. I like to schedule an hour for each interview, the published episode will be somewhere between 30-40 minutes but by scheduling an hour we have time to fix any technical issues and repeat questions and answers if needed. The episode will typically be published somewhere 2 - 4 weeks after being recorded.

If you are interested in being involved it is a good idea to listen to an episode or two so you get a feel for the style and structure of the podcast. I am really looking forward to working with you on this!

On Tue, Jun 23, 2020 at 2:39 PM Jody Garnett <jody.garnett@gmail.com> wrote:

Daniel:

The next step for us is to contact our projects email list with an invitation to participate, would you like to help draft some text here on email and we can send it out to projects@osgeo.org when ready.

The intro you provided in this email thread is a very good starting point!

–

Jody Garnett

On Tue, 19 May 2020 at 00:52, Daniel O’Donohue <danodonohue@gmail.com> wrote:

Hi OSGeo Marketing List

My name is Daniel O’Donohue, I am a big fan and user of open source geospatial software. I am also the host of The MapScaping Podcast which is a weekly podcast for the geospatial community.

I would like to work with you to increase the awareness of open source geospatial software. I have published episodes about Postgres/ Postgis, QGIS, QField and Input, R, and geospatial python which my audience has responded well to. I would really like to promote and introduce people to other open-source geospatial tools but producing and publishing podcasts is not free and finding qualified guests to talk about things like GeoNode and Geoserver is not easy.

Before I go into more detail about how we might be able to work together, here is a brief introduction to the podcast.

The MapScaping Podcast is a podcast created for the geospatial community. I publish a mixture of technical educational episodes focusing on specific concepts and thought leadership episodes that look at certain aspects of the geospatial industry.

Our audience consists of business owners and geospatial professionals. 65% of our audience is based in North America with the bulk of the remaining 35% being based in the UK, Australia, New Zealand, and Germany.

The average episode is downloaded between 1700 and 2100 times in the first week after publication and will be downloaded an estimated 4000 - 5000 times in the first. These numbers are based on organic distribution and do not take into account any paid marketing efforts on our part. We work hard to increase the reach of the podcast and I am confident we can dramatically increase these numbers in the coming months but this is what the numbers look like today.

For every episode, we produce we also create a 2000 - 2500 word SEO optimized article and spend a week promoting the episode across our various channels. MapScaping has 31,400 followers on Twitter and 54,000 on Facebook. Our email list is just over 2000.

How we might be able to work together

Each podcast episode and accompanying article costs $500 USD to produce and promote.

So my pitch to you is this:

  • We split the cost, $250 each. OSGeo helps me find a qualified guest to talk about one of OSgeo’s projects and I produce and promote the podcast episode.
  • OSGeo helps promote the podcast episode to their audience/list

If this is something that you might want to be involved with I would love to hear from you. Also happy to go into more detail and answer any questions you might have.

Hope you are all safe and well. This is my first time posting to the list so apologies if I have broken in rules, that was not my intention!

Cheers

Daniel

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing