[Marketing] Re: Cleaning up the Marketing Exhibition Pack

Dear Cameron,

Thank you for cleaning up the marketing exhibition pack. Its great to give us a clearer view and continuing the work on marketing OSGeo.

Daniele

On Apr 28, 2012, at 13:00, marketing-request@lists.osgeo.org wrote:

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Today's Topics:

  1. Re: Cleaning up the Marketing Exhibition Pack (Cameron Shorter)
  2. Re: Re: [Local-chapters] Exhibition Starter Pack (Cameron Shorter)
  3. Re: Re: [Local-chapters] Exhibition Starter Pack (maning sambale)

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Message: 1
Date: Sat, 28 Apr 2012 20:44:04 +1000
From: Cameron Shorter <cameron.shorter@gmail.com>
Subject: Re: [Marketing] Cleaning up the Marketing Exhibition Pack
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <4F9BC9F4.2060407@gmail.com>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed

Ok,
I've cleaned up the Marketing Exhibition Pack wiki, so that we can use
it to assess when to allocate funds to regional chapters.

I hope to have this finalised within the next week, so it will be good
to hear comments about whether it is ok or not.

Daniel,
I understand you are OSGeo treasurer? Can you please comment on the
process we should follow to allocate marketing funds, as outlined here:
http://wiki.osgeo.org/wiki/Exhibition_Pack#Getting_a_Regional_Starter_Kit
Also, do you have suggestions on how can the Marketing Committee keep
track of budget allocated to the Marketing Committee?

On 25/04/2012 8:20 AM, Alex Mandel wrote:

On 04/23/2012 02:04 PM, Cameron Shorter wrote:

On 24/04/2012 12:35 AM, Alex Mandel wrote:

On 04/23/2012 05:36 AM, Cameron Shorter wrote:

So that we can quickly respond to requests for funds for a Marketing
Exhibition Pack, I've been looking over our existing page here:
http://wiki.osgeo.org/wiki/Exhibition_Pack
This has 2 tables in it, and descriptions of different items, all of
which could be simplified into one easier to maintain and understand
table.

Also, I think that we can probably revise what is required for this
pack
now that we have a solid OSGeo-Live DVD we can reference.

In particular:
* We don't need a book of project descriptions, as we can point people
at OSGeo-Live running on a laptop.
* If we don't have all the paper on the stand, then we don't need a
literature stand.
* I'm not convinced a $200 OSGeo branded table skirt looks any better
than a $20 table cloth that most people would have at home and could
bring with them.

So I've updated what I think the Marketing Pack should include in a
spreadsheet here:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0

And if I don't hear any objections in the next couple of days, I
plan to
remove most of the content from the Exhibition_Pack wiki and just
point
the the google doc spreadsheet.

I think the definitive copy should remain on the wiki as the document
does not change often and linking pictures in of items is quite useful.

I'm open to having words in the wiki, but hope to reduce the
duplication, as duplication makes it harder to maintain, and harder to
read.

The literature stand has mostly been used in the past to keep the OSGeo
1 page info sheet and FOSS4g postcards, hence the need only for 1. It's
nice for getting some material off the table and noticeable from a
distance.

Ok, I've put this back.

I agree a black table cloth can be easily substituted, and that's
partly
why we experimented with the table runner in CA which can be much
cheaper.

I'm not familiar with a table runner. Do you have any links and a cost?

Depending on the location a pop-up is not always feasible and
so something on the table itself helps.

As for paper materials, I'm hoping we can get the pdf output of the
overviews from OSGeo-Live formatted nicely so that can be used as a
spiral bound (or binder) on the table. Electricity at all
conferences is
not always feasible either, so having a $5 low tech copy on hand is
good
(1-2 quantity is sufficient).

I agree that this will be nice, but it will be a lot of work by someone
to print off and bind, and it also will get out dated every six months.
So I would add it to an optional section.

So I guess I'd say we can shift some of these items to the optional
section.

I'll see if I can dig up some pictures to show what our table (CA
Chapter) has looked like with the whole setup. You can probably find
them on the wiki already.

Ok, pictures would be good.

Thanks,
Alex

Here's what the California Chapter has been using
http://wiki.osgeo.org/wiki/California/Exhibition_Pack

You'll notice our literature stand is table-top, acrylic and cheap. We
also have a similar stand for a single document that we change to have
things like lists of Open Source talks at the event, or an Ad for the
Live disc. Here's our exhibition pack in live use
http://wiki.osgeo.org/wiki/File:OSCON2009_boothstaff.JPG

(Books on the table are my personal copies of GRASS and R Spatial
Analysis)

There is a need for something non-electronic on the table. I've done
outdoor, in the sun and everything in between; power and internet are
not reliable and so even laptops only work for so long. Also many
people are hesitant to approach a computer or use the mouse even if
you have it facing them with a sign saying, try me!

To address this we've found business cards with the website and the
projects listed is really easy for people to take. If we can get a
clean pdf output of the OSGeo Live overviews I think a 3 ring binder
on the table with those in it will be very useful, updatable and not
very expensive to maintain.

I can see why one might comment that
http://wiki.osgeo.org/wiki/Exhibition_Pack has redundancy - 2 tables.
We can put that all in one table if we want but might make the table
too wide to fit on most screens. Google docs is nice but we really
don't update the page that much, it is supposed to be somewhat
official and the wiki page is much easier to recall from memory. I
could see keeping the cost matrix on google docs linked off the
current wiki page with the existing descriptions.

Thanks,
Alex
_______________________________________________
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http://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

------------------------------

Message: 2
Date: Sat, 28 Apr 2012 21:33:43 +1000
From: Cameron Shorter <cameron.shorter@gmail.com>
Subject: Re: [Marketing] Re: [Local-chapters] Exhibition Starter Pack
To: maning sambale <emmanuel.sambale@gmail.com>
Cc: marketing@lists.osgeo.org
Message-ID: <4F9BD597.7080508@gmail.com>
Content-Type: text/plain; charset=UTF-8; format=flowed

Maning, Sanghee,
You will notice from my prior email that I'm endeavouring to lock down
our process for approving Exhibition Packs for local chapters.
I hope to respond with a positive response to your request for an
Exhibition Pack within 2 weeks. Is that sufficient time for you?

On 20/04/2012 1:04 PM, maning sambale wrote:

On behalf of OSGeo Philippines, we would like to request for the
Exhibition Pack materials.

I (maning) will be participating in several conferences/workshops in
the coming months. It would be nice to bring along these exhibit
materials in these events.

On Thu, Apr 19, 2012 at 7:39 PM, Arnulf Christl (OSGeo)
<arnulf@osgeo.org> wrote:

Hello,
the Marketing Committee [1] has decided to provide some limited funds
for emerging Local Chapters who would like to to appear at a major event
(conference, trade fair, etc) and represent OSGeo and need exhibition
material. If you need a pop-up banner with OSGeo logo, table cloth, or
other non-consumables to equip a booth please feel free to revert to the
Marketing Committee for further information. To get an idea of what this
is check the Exhibition Pack [2] page in the Wiki.

We are as new to this as you are, so please do not expect that
everything will work out right away, maybe we run out of funds quickly.

Best regards,
Arnulf Christl

[1] http://wiki.osgeo.org/wiki/Marketing
[2] http://wiki.osgeo.org/wiki/Exhibition_Pack

--
The Open Source Geospatial Foundation
Arnulf Christl, President
http://www.osgeo.org
_______________________________________________
Local-chapters mailing list
Local-chapters@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/local-chapters

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

------------------------------

Message: 3
Date: Sat, 28 Apr 2012 22:06:33 +0800
From: maning sambale <emmanuel.sambale@gmail.com>
Subject: Re: [Marketing] Re: [Local-chapters] Exhibition Starter Pack
To: Cameron Shorter <cameron.shorter@gmail.com>
Cc: marketing@lists.osgeo.org
Message-ID:
   <CAPzumuGjYX_69Yy3O5KqeMKT85XcoMWL4W2-tLh68cus5CXEdA@mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

Dear Cameron,

We can procure some parts of the kit as soon as the marketing comm approves
the request. The first event we intend to use this kit will be 3rd week of
May 2012. Event announcement should be available by 1st week of May.

On Apr 28, 2012 7:33 PM, "Came

Maning, Sanghee,
You will notice from my prior email that I'm endeavouring to lock down our
process for approving Exhibition Packs for local chapters.
I hope to respond with a positive response to your request for an
Exhibition Pack within 2 weeks. Is that sufficient time for you?

On 20/04/2012 1:04 PM, maning sambale wrote:

On behalf of OSGeo Philippines, we would like to request for the
Exhibition Pack materials.

I (maning) will be participating in several conferences/workshops in
the coming months. It would be nice to bring along these exhibit
materials in these events.

On Thu, Apr 19, 2012 at 7:39 PM, Arnulf Christl (OSGeo)
<arnulf@osgeo.org> wrote:

Hello,
the Marketing Committee [1] has decided to provide some limited funds
for emerging Local Chapters who would like to to appear at a major event
(conference, trade fair, etc) and represent OSGeo and need exhibition
material. If you need a pop-up banner with OSGeo logo, table cloth, or
other non-consumables to equip a booth please feel free to revert to the
Marketing Committee for further information. To get an idea of what this
is check the Exhibition Pack [2] page in the Wiki.

We are as new to this as you are, so please do not expect that
everything will work out right away, maybe we run out of funds quickly.

Best regards,
Arnulf Christl

[1] http://wiki.osgeo.org/wiki/**Marketing&lt;http://wiki.osgeo.org/wiki/Marketing&gt;
[2] http://wiki.osgeo.org/wiki/**Exhibition_Pack&lt;http://wiki.osgeo.org/wiki/Exhibition_Pack&gt;

--
The Open Source Geospatial Foundation
Arnulf Christl, President
http://www.osgeo.org
______________________________**_________________
Local-chapters mailing list
Local-chapters@lists.osgeo.org
http://lists.osgeo.org/**mailman/listinfo/local-**chapters&lt;http://lists.osgeo.org/mailman/listinfo/local-chapters&gt;

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

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