[Marketing] Re: Marketing Digest, Vol 25, Issue 4

Daniele1 · October 20, 2009, 6:51am

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

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When replying, please edit your Subject line so it is more specific
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Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Peter_Batty1 · October 20, 2009, 3:41pm

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit
http://lists.osgeo.org/mailman/listinfo/marketing
or, via email, send a message with subject or body ‘help’ to
marketing-request@lists.osgeo.org

You can reach the person managing the list at
marketing-owner@lists.osgeo.org

When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Josh_Livni · October 20, 2009, 3:44pm

This may have been mentioned already as I have not really been following this conversation, but you may wish to look into google’s grants of some free adwords $ for nonprofits

http://www.google.com/grants/

-Josh

On Tue, Oct 20, 2009 at 8:41 AM, Peter Batty <peter@ebatty.com> wrote:

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit
http://lists.osgeo.org/mailman/listinfo/marketing
or, via email, send a message with subject or body ‘help’ to
marketing-request@lists.osgeo.org

You can reach the person managing the list at
marketing-owner@lists.osgeo.org

When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Dave_McIlhagga · October 20, 2009, 4:55pm

The only issue with competing for Google search terms that include commercial product brands is that many of these companies are active adopters and contributors to OSGeo projects. Note that ESRI is among this group. Competing with your partners for eyeballs is a line you need to walk carefully.

Also - I’m not sure that promoting the “us vs. them” of “open vs. proprietary” is a very healthy approach for the organization.

Dave

Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca

On 2009-10-20, at 11:41 AM, Peter Batty wrote:

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit
http://lists.osgeo.org/mailman/listinfo/marketing
or, via email, send a message with subject or body ‘help’ to
marketing-request@lists.osgeo.org

You can reach the person managing the list at
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When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Peter_Batty1 · October 20, 2009, 6:24pm

Dave,

The mission of OSGeo is “To support the development of open source geospatial software, and promote its widespread use” (http://www.osgeo.org/content/foundation/about.html). By definition if someone is using an OSGeo product for something, that is a lost opportunity for a closed source software company to make some money.

While ESRI and other closed source vendors may make use of some open source code within their offerings, and as part of this they may contribute, that is a very lightweight “partnership”. ESRI is not a sponsor of OSGeo. I have never heard of a situation where ESRI has suggested the use of MapServer instead of ArcGIS Server (for instance), nor would I expect them to ever do that. It is in that context that I refer to ESRI as a “competitor” of OSGeo (they and others may be both competitors and contributors depending on the context).

Nowhere did I suggest that you should only use open source geospatial software (I happen to not believe that), and my suggested wording was “reasons why you should consider an open source web mapping platform”, which is all pretty low key and reasonable I thought.

In short, if we can’t say to someone who is interested in finding out more about ESRI, “here’s an open source alternative you might want to consider”, I’m not really sure how we can can carry out OSGeo’s mission to promote widespread use of open source, or why we have this mailing list?

Cheers,
Peter.

On Tue, Oct 20, 2009 at 10:55 AM, Dave McIlhagga <dmcilhagga@dmsolutions.ca> wrote:

The only issue with competing for Google search terms that include commercial product brands is that many of these companies are active adopters and contributors to OSGeo projects. Note that ESRI is among this group. Competing with your partners for eyeballs is a line you need to walk carefully.

Also - I’m not sure that promoting the “us vs. them” of “open vs. proprietary” is a very healthy approach for the organization.

Dave

Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca

On 2009-10-20, at 11:41 AM, Peter Batty wrote:

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit
http://lists.osgeo.org/mailman/listinfo/marketing
or, via email, send a message with subject or body ‘help’ to
marketing-request@lists.osgeo.org

You can reach the person managing the list at
marketing-owner@lists.osgeo.org

When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Dave_McIlhagga · October 20, 2009, 7:56pm

Hi Peter,

You’re right - it is a tricky line. I suppose a better example would be MapGuide Enterprise which is a proprietary product, but developed with significant support from Autodesk. Is running an OSGeo adword targeting searches of AutoCAD Map or MapGuide Enterprise and promoting QGIS and MapServer (or even MapGuide Open Source) appropriate?

All I’m saying is that it is a very fine line – especially if you do want to attract corporate sponsors of the foundation who may have proprietary geospatial products built with open source components. ESRI, Google, Intergraph and Safe Software are all proprietary software providers who have open source components within their offerings. If we’re truly open – we should be striving to find better ways to work with these organizations just as we do with everyone else.

Dave

On 2009-10-20, at 2:24 PM, Peter Batty wrote:

Dave,

The mission of OSGeo is “To support the development of open source geospatial software, and promote its widespread use” (http://www.osgeo.org/content/foundation/about.html). By definition if someone is using an OSGeo product for something, that is a lost opportunity for a closed source software company to make some money.

While ESRI and other closed source vendors may make use of some open source code within their offerings, and as part of this they may contribute, that is a very lightweight “partnership”. ESRI is not a sponsor of OSGeo. I have never heard of a situation where ESRI has suggested the use of MapServer instead of ArcGIS Server (for instance), nor would I expect them to ever do that. It is in that context that I refer to ESRI as a “competitor” of OSGeo (they and others may be both competitors and contributors depending on the context).

Nowhere did I suggest that you should only use open source geospatial software (I happen to not believe that), and my suggested wording was “reasons why you should consider an open source web mapping platform”, which is all pretty low key and reasonable I thought.

In short, if we can’t say to someone who is interested in finding out more about ESRI, “here’s an open source alternative you might want to consider”, I’m not really sure how we can can carry out OSGeo’s mission to promote widespread use of open source, or why we have this mailing list?

Cheers,
Peter.

On Tue, Oct 20, 2009 at 10:55 AM, Dave McIlhagga <dmcilhagga@dmsolutions.ca> wrote:

The only issue with competing for Google search terms that include commercial product brands is that many of these companies are active adopters and contributors to OSGeo projects. Note that ESRI is among this group. Competing with your partners for eyeballs is a line you need to walk carefully.

Also - I’m not sure that promoting the “us vs. them” of “open vs. proprietary” is a very healthy approach for the organization.

Dave

Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca

On 2009-10-20, at 11:41 AM, Peter Batty wrote:

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit
http://lists.osgeo.org/mailman/listinfo/marketing
or, via email, send a message with subject or body ‘help’ to
marketing-request@lists.osgeo.org

You can reach the person managing the list at
marketing-owner@lists.osgeo.org

When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Tyler_Mitchell · October 20, 2009, 8:35pm

Thanks for the brainstorming guys! Once I’m back in action from traveling, I’ll dig up the 100 or 200 dollars in “free” adwords that Google sent me in the mail and we can experiment.

Tyler

----- Original Message -----
From: Dave McIlhagga dmcilhagga@dmsolutions.ca
Date: Wednesday, October 21, 2009 6:56 am
Subject: Re: [Marketing] Re: Marketing Digest, Vol 25, Issue 4
To: Peter Batty peter@ebatty.com
Cc: marketing@lists.osgeo.org

Hi Peter,

You’re right - it is a tricky line. I suppose a better example
would
be MapGuide Enterprise which is a proprietary product, but
developed
with significant support from Autodesk. Is running an OSGeo
adword
targeting searches of AutoCAD Map or MapGuide Enterprise and
promoting
QGIS and MapServer (or even MapGuide Open Source) appropriate?

All I’m saying is that it is a very fine line – especially if
you
do want to attract corporate sponsors of the foundation who
may have
proprietary geospatial products built with open source
components.
ESRI, Google, Intergraph and Safe Software are all
proprietary
software providers who have open source components within
their
offerings. If we’re truly open – we should be striving to find
better
ways to work with these organizations just as we do with
everyone else.

Dave

On 2009-10-20, at 2:24 PM, Peter Batty wrote:

Dave,

The mission of OSGeo is “To support the development of open
source
geospatial software, and promote its widespread use”
(http://www.osgeo.org/content/foundation/about.html
). By definition if someone is using an OSGeo product for
something,
that is a lost opportunity for a closed source software
company to
make some money.

While ESRI and other closed source vendors may make use of
some open
source code within their offerings, and as part of this they
may
contribute, that is a very lightweight “partnership”. ESRI is
not a
sponsor of OSGeo. I have never heard of a situation where ESRI
has
suggested the use of MapServer instead of ArcGIS Server
(for
instance), nor would I expect them to ever do that. It is in
that
context that I refer to ESRI as a “competitor” of OSGeo (they
and
others may be both competitors and contributors depending on
the
context).

Nowhere did I suggest that you should only use open
source
geospatial software (I happen to not believe that), and my
suggested
wording was “reasons why you should consider an open source
web
mapping platform”, which is all pretty low key and reasonable
I
thought.

In short, if we can’t say to someone who is interested in
finding
out more about ESRI, “here’s an open source alternative you
might
want to consider”, I’m not really sure how we can can carry
out
OSGeo’s mission to promote widespread use of open source, or
why we
have this mailing list?

Cheers,
Peter.

On Tue, Oct 20, 2009 at 10:55 AM, Dave McIlhagga
<dmcilhagga@dmsolutions.ca

wrote:
The only issue with competing for Google search terms that
include
commercial product brands is that many of these companies are
active
adopters and contributors to OSGeo projects. Note that ESRI is
among
this group. Competing with your partners for eyeballs is a
line you
need to walk carefully.

Also - I’m not sure that promoting the “us vs. them” of “open
vs.
proprietary” is a very healthy approach for the organization.

Dave

Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca

On 2009-10-20, at 11:41 AM, Peter Batty wrote:

A couple of thoughts … I think that if people are
specifically
looking for open source geospatial solutions, conference, etc
they
probably find OSGeo and FOSS4G pretty readily (and if not a
bit of
simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial
then
osgeo.org is the top hit. If you google for Open Source GIS
then we
move down to fifth, but still on the front page (we might
want to
mention the phrase open source GIS more or add it to the
keywords
in the page metadata if it’s not there, if we think that’s a
phrase
we want to be top for).

If we are going to pay for adwords then I would vote they
should be
something that would not otherwise show up OSGeo sites -
for
example generic terms like “web mapping” or “spatial
database”, or
names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would
probably
add a page to the OSGeo site focused on users of existing
closed
source GIS (or possibly ESRI specifically) - something
pretty
concise and punchy, like “top 5 reasons why you should
consider an
open source web mapping platform” (and perhaps “in
conjunction with
your existing GIS”?), and then pay to have the keyword ESRI
return
that page in the list. And we need to make sure we have
the
appropriate stats tracking to see how well it’s working.
Google
Analytics integrates with their advertising stuff so that
is
probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu
<daniele.ocu@gmail.com

wrote:
I worked with Google Adwords for a couple of years a while
back, a
lot has changed since then.

A nice tool for getting new Keywords (apart from of corse
Googles
own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising
is the
Marketing Experiments Website. Really interesting to have a
look at
the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0>>

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-
request@lists.osgeo.org> wrote:
Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit

http://lists.osgeo.org/mailman/listinfo/marketing>> or, via
email, send a message with subject or body ‘help’ to

marketing-
request@lists.osgeo.org>>
You can reach the person managing the list at
marketing-
owner@lists.osgeo.org>>
When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi lorenzo@ominiverdi.com
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org
Message-ID:

58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>> Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100
voucher
for testing it out and would be glad for some guidance on
testing
it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel tech_dev@wildintellect.com
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: 4ADBEE87.2090200@wildintellect.com
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered
to
donate
some adwords credits they had too. Should we do a donate your
adwords>> campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100
voucher
for testing it out and would be glad for some guidance
on
testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell tmitchell.osgeo@shaw.ca
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: cf8fe04f36e55.4adc8b36@shaw.ca
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some
terms too
so we’re ready to use them I’m not all that familiar
with the
methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel tech_dev@wildintellect.com
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also
offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi lorenzo@ominiverdi.com
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:

58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>> Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a
web
developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and
choose
keywords for it.
Then google specify the price per click for every keyword.
You are
able to
decide which keyword activate and you always have the control
over
the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell
<tmitchell.osgeo@shaw.ca

wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm
some terms
too so we’re
ready to use them I’m not all that familiar with
the methods
of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel tech_dev@wildintellect.com
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also
offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell
(OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Basques_Bob_CI-StPau · October 20, 2009, 9:49pm

All,

Well if they would just admit that all these OpenSource offerings are better, we can get on with working alongside each other.

:c)

Everyone else thinks so already, or they wouldn’t want to work with us, right?

bobb

Dave McIlhagga dmcilhagga@dmsolutions.ca wrote:

If we’re truly open – we should be striving to find better ways to work with these organizations just as we do with everyone else.

Dave

Peter_Batty1 · October 20, 2009, 10:39pm

Hi Dave,

I agree with you that we do have to walk a fine line in some cases. And I am certainly an advocate that we should be trying to get more commercial companies engaged with OSGeo and open source solutions. As you know, my background is that I’ve worked for a couple of the largest commercial (and closed source) geospatial vendors.

So to take your latest example with Autodesk, I would agree that we shouldn’t have marketing material that suggests (explicitly or implicitly), “don’t buy MapGuide Enterprise, use the free MapGuide Open Source instead!!”. But at the same time, AutoDesk is not trying to hide the fact that there is an open source version of MapGuide, so general marketing to persuade the world that MapGuide in general is a good thing helps OSGeo and helps Autodesk. Commercial companies like Autodesk will typically be looking to make money in one of two ways - providing support or consulting services around the free open source software, and / or selling additional closed source products on top of the open source base. There are plenty of customers out there who see value in paying for both of these things. And in either case, convincing the world that the base open source product is a good thing helps the commercial company make the case for their solution.

As we are exploring these sort of marketing ideas, it might be a good idea to talk to Autodesk and other OSGeo sponsors and get their thoughts - we certainly don’t want to alienate them, and we may be able to help each other.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 1:56 PM, Dave McIlhagga <dmcilhagga@dmsolutions.ca> wrote:

Hi Peter,

You’re right - it is a tricky line. I suppose a better example would be MapGuide Enterprise which is a proprietary product, but developed with significant support from Autodesk. Is running an OSGeo adword targeting searches of AutoCAD Map or MapGuide Enterprise and promoting QGIS and MapServer (or even MapGuide Open Source) appropriate?

All I’m saying is that it is a very fine line – especially if you do want to attract corporate sponsors of the foundation who may have proprietary geospatial products built with open source components. ESRI, Google, Intergraph and Safe Software are all proprietary software providers who have open source components within their offerings. If we’re truly open – we should be striving to find better ways to work with these organizations just as we do with everyone else.

Dave

On 2009-10-20, at 2:24 PM, Peter Batty wrote:

Dave,

The mission of OSGeo is “To support the development of open source geospatial software, and promote its widespread use” (http://www.osgeo.org/content/foundation/about.html). By definition if someone is using an OSGeo product for something, that is a lost opportunity for a closed source software company to make some money.

While ESRI and other closed source vendors may make use of some open source code within their offerings, and as part of this they may contribute, that is a very lightweight “partnership”. ESRI is not a sponsor of OSGeo. I have never heard of a situation where ESRI has suggested the use of MapServer instead of ArcGIS Server (for instance), nor would I expect them to ever do that. It is in that context that I refer to ESRI as a “competitor” of OSGeo (they and others may be both competitors and contributors depending on the context).

Nowhere did I suggest that you should only use open source geospatial software (I happen to not believe that), and my suggested wording was “reasons why you should consider an open source web mapping platform”, which is all pretty low key and reasonable I thought.

In short, if we can’t say to someone who is interested in finding out more about ESRI, “here’s an open source alternative you might want to consider”, I’m not really sure how we can can carry out OSGeo’s mission to promote widespread use of open source, or why we have this mailing list?

Cheers,
Peter.

On Tue, Oct 20, 2009 at 10:55 AM, Dave McIlhagga <dmcilhagga@dmsolutions.ca> wrote:

The only issue with competing for Google search terms that include commercial product brands is that many of these companies are active adopters and contributors to OSGeo projects. Note that ESRI is among this group. Competing with your partners for eyeballs is a line you need to walk carefully.

Also - I’m not sure that promoting the “us vs. them” of “open vs. proprietary” is a very healthy approach for the organization.

Dave

Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca

On 2009-10-20, at 11:41 AM, Peter Batty wrote:

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

Send Marketing mailing list submissions to
marketing@lists.osgeo.org

To subscribe or unsubscribe via the World Wide Web, visit
http://lists.osgeo.org/mailman/listinfo/marketing
or, via email, send a message with subject or body ‘help’ to
marketing-request@lists.osgeo.org

You can reach the person managing the list at
marketing-owner@lists.osgeo.org

When replying, please edit your Subject line so it is more specific
than “Re: Contents of Marketing digest…”

Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Dave_McIlhagga · October 20, 2009, 11:26pm

Hi Peter,

I think we’re on the same page here – but with so much choice in terms of keywords to focus on - why not use more generic terms like “web mapping software” or “download desktop GIS”.

You can also work a more interoperable angle through something like “web mapping Oracle” or “Web Mapping SDE” – pointing to appropriate open source offerings.

To me this just allows the organization to hold it’s head a bit higher while gaining traction and avoiding getting into the competition trench wars that you typically find in the proprietary space.

In any case - I should mention that I think this can be a very powerful tool when used effectively. Search Engine Marketing does work – and is something that doesn’t require a marketing/communications team to execute.

I’m pretty immersed in site analytics and keyword research – so if any brain picking is required, I would be happy to lend some advice.

Dave

On 2009-10-20, at 6:39 PM, Peter Batty wrote:

Hi Dave,

I agree with you that we do have to walk a fine line in some cases. And I am certainly an advocate that we should be trying to get more commercial companies engaged with OSGeo and open source solutions. As you know, my background is that I’ve worked for a couple of the largest commercial (and closed source) geospatial vendors.

So to take your latest example with Autodesk, I would agree that we shouldn’t have marketing material that suggests (explicitly or implicitly), “don’t buy MapGuide Enterprise, use the free MapGuide Open Source instead!!”. But at the same time, AutoDesk is not trying to hide the fact that there is an open source version of MapGuide, so general marketing to persuade the world that MapGuide in general is a good thing helps OSGeo and helps Autodesk. Commercial companies like Autodesk will typically be looking to make money in one of two ways - providing support or consulting services around the free open source software, and / or selling additional closed source products on top of the open source base. There are plenty of customers out there who see value in paying for both of these things. And in either case, convincing the world that the base open source product is a good thing helps the commercial company make the case for their solution.

As we are exploring these sort of marketing ideas, it might be a good idea to talk to Autodesk and other OSGeo sponsors and get their thoughts - we certainly don’t want to alienate them, and we may be able to help each other.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 1:56 PM, Dave McIlhagga <dmcilhagga@dmsolutions.ca> wrote:

Hi Peter,

You’re right - it is a tricky line. I suppose a better example would be MapGuide Enterprise which is a proprietary product, but developed with significant support from Autodesk. Is running an OSGeo adword targeting searches of AutoCAD Map or MapGuide Enterprise and promoting QGIS and MapServer (or even MapGuide Open Source) appropriate?

All I’m saying is that it is a very fine line – especially if you do want to attract corporate sponsors of the foundation who may have proprietary geospatial products built with open source components. ESRI, Google, Intergraph and Safe Software are all proprietary software providers who have open source components within their offerings. If we’re truly open – we should be striving to find better ways to work with these organizations just as we do with everyone else.

Dave

On 2009-10-20, at 2:24 PM, Peter Batty wrote:

Dave,

The mission of OSGeo is “To support the development of open source geospatial software, and promote its widespread use” (http://www.osgeo.org/content/foundation/about.html). By definition if someone is using an OSGeo product for something, that is a lost opportunity for a closed source software company to make some money.

While ESRI and other closed source vendors may make use of some open source code within their offerings, and as part of this they may contribute, that is a very lightweight “partnership”. ESRI is not a sponsor of OSGeo. I have never heard of a situation where ESRI has suggested the use of MapServer instead of ArcGIS Server (for instance), nor would I expect them to ever do that. It is in that context that I refer to ESRI as a “competitor” of OSGeo (they and others may be both competitors and contributors depending on the context).

Nowhere did I suggest that you should only use open source geospatial software (I happen to not believe that), and my suggested wording was “reasons why you should consider an open source web mapping platform”, which is all pretty low key and reasonable I thought.

In short, if we can’t say to someone who is interested in finding out more about ESRI, “here’s an open source alternative you might want to consider”, I’m not really sure how we can can carry out OSGeo’s mission to promote widespread use of open source, or why we have this mailing list?

Cheers,
Peter.

On Tue, Oct 20, 2009 at 10:55 AM, Dave McIlhagga <dmcilhagga@dmsolutions.ca> wrote:

The only issue with competing for Google search terms that include commercial product brands is that many of these companies are active adopters and contributors to OSGeo projects. Note that ESRI is among this group. Competing with your partners for eyeballs is a line you need to walk carefully.

Also - I’m not sure that promoting the “us vs. them” of “open vs. proprietary” is a very healthy approach for the organization.

Dave

Dave McIlhagga
www.mapsherpa.com
www.dmsolutions.ca

On 2009-10-20, at 11:41 AM, Peter Batty wrote:

A couple of thoughts … I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick).

For example, if you google for Open Source Geospatial then osgeo.org is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it’s not there, if we think that’s a phrase we want to be top for).

If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like “web mapping” or “spatial database”, or names of commercial competitors like “ESRI”.

If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like “top 5 reasons why you should consider an open source web mapping platform” (and perhaps “in conjunction with your existing GIS”?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it’s working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.

I’d be happy to volunteer a bit of time to help with this.

Cheers,
Peter.

On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <daniele.ocu@gmail.com> wrote:

I worked with Google Adwords for a couple of years a while back, a lot has changed since then.

A nice tool for getting new Keywords (apart from of corse Googles own tool) is:

http://freekeywords.wordtracker.com/

Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics

http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0

Daniele

On Tue, Oct 20, 2009 at 1:00 AM, <marketing-request@lists.osgeo.org> wrote:

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Today’s Topics:

Re: AdWords? (Lorenzo Becchi)

Re: AdWords? (Alex Mandel)

Re: AdWords? (Tyler Mitchell)

Re: AdWords? (Lorenzo Becchi)

Message: 1
Date: Mon, 19 Oct 2009 15:26:26 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: “Tyler Mitchell (OSGeo)” <tmitchell@osgeo.org>
Cc: marketing@lists.osgeo.org
Message-ID:
<58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Sun, 18 Oct 2009 21:43:51 -0700
From: Alex Mandel <tech_dev@wildintellect.com>
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org
Message-ID: <4ADBEE87.2090200@wildintellect.com>
Content-Type: text/plain; charset=ISO-8859-1

Frank and someone else, can’t remember right now also offered to donate
some adwords credits they had too. Should we do a donate your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve received a $100 voucher
for testing it out and would be glad for some guidance on testing it and
tracking its usage.

Message: 3
Date: Mon, 19 Oct 2009 15:52:22 +1100
From: Tyler Mitchell <tmitchell.osgeo@shaw.ca>
Subject: Re: [Marketing] AdWords?
To: tech@wildintellect.com
Cc: marketing@lists.osgeo.org
Message-ID: <cf8fe04f36e55.4adc8b36@shaw.ca>
Content-Type: text/plain; charset=“iso-8859-1”

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re ready to use them I’m not all that familiar with the methods of using adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

-------------- next part --------------
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Message: 4
Date: Mon, 19 Oct 2009 16:17:59 +1100
From: Lorenzo Becchi <lorenzo@ominiverdi.com>
Subject: Re: [Marketing] AdWords?
To: tmitchell@osgeo.org
Cc: marketing@lists.osgeo.org, tech@wildintellect.com
Message-ID:
<58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com>
Content-Type: text/plain; charset=“iso-8859-1”

I’ve been using it for a while, few year ago, while still a web developer.
It was very easy at the time and I suppose it’s easier now.
You create a project (don’t know the exact term) and choose keywords for it.
Then google specify the price per click for every keyword. You are able to
decide which keyword activate and you always have the control over the money
you’ve spent already and it’s plenty of stats.

lorenzo

On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <tmitchell.osgeo@shaw.ca>wrote:

Very nice ideas Alex and Lorenzo. Let’s brainstorm some terms too so we’re
ready to use them I’m not all that familiar with the methods of using
adwords well, but will help wherever I can.

----- Original Message -----
From: Alex Mandel <tech_dev@wildintellect.com>
Date: Monday, October 19, 2009 3:43 pm
Subject: Re: [Marketing] AdWords?
To: marketing@lists.osgeo.org

Frank and someone else, can’t remember right now also offered to
donatesome adwords credits they had too. Should we do a donate
your adwords
campaign to build up a budget?

Alex

Lorenzo Becchi wrote:

I have an idea:
why not using it for FOSS4G 2010?

suggestions for the keywords?

lorenzo

On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
tmitchell@osgeo.org> wrote:

Anyone familiar with using Google AdWords? I’ve
received a $100 voucher
for testing it out and would be glad for some guidance on
testing it and
tracking its usage.

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

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Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

End of Marketing Digest, Vol 25, Issue 4

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com

–
Peter Batty - President, Spatial Networking
W: +1 303 339 0957 M: +1 720 346 3954
Blog: http://geothought.blogspot.com