[Marketing] Re: Marketing Digest, Vol 54, Issue 13

Daniele1 · April 19, 2012, 6:33pm

+1 for Cameron

On Thu, Apr 19, 2012 at 1:00 PM, <marketing-request@lists.osgeo.org> wrote:

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Today’s Topics:

Re: Motion to accept Cameron Shorter as interim Chair of the
Marketing Committee (Seven (aka Arnulf))

Re: Motion to accept Cameron Shorter as interim Chair of the
Marketing Committee (Seven (aka Arnulf))

Re: Marketing meeting summary (Cameron Shorter)

Possible free OSGeo booth during OGC TC/PC Seoul meeting
(Shin, Sanghee)

Re: Possible free OSGeo booth during OGC TC/PC Seoul meeting
(Cameron Shorter)

Re: Possible free OSGeo booth during OGC TC/PC Seoul meeting
(Seven (aka Arnulf))

Message: 1
Date: Wed, 18 Apr 2012 21:37:04 +0200
From: “Seven (aka Arnulf)” <seven@arnulf.us>
Subject: Re: [Marketing] Motion to accept Cameron Shorter as interim
Chair of the Marketing Committee
To: marketing <marketing@lists.osgeo.org>
Message-ID: <4F8F17E0.6090003@arnulf.us>
Content-Type: text/plain; charset=ISO-8859-1

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On 18.04.2012 18:32, Jo Cook wrote:

To all this time:

Seconded

Jo

+1 for Cameron

On Wed, Apr 18, 2012 at 5:30 PM, Seven (aka Arnulf)
<seven@arnulf.us mailto:[seven@arnulf.us](mailto:seven@arnulf.us)> wrote:

Folks, Cameron accepted the nomination and is willing to chair the
Marketing Committee in an interim function.

Please someone second this motion so that we can proceed to vote.

Thank you, Arnulf

_______________________________________________ Marketing mailing
list Marketing@lists.osgeo.org mailto:[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
http://lists.osgeo.org/mailman/listinfo/marketing

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Message: 2
Date: Wed, 18 Apr 2012 21:38:50 +0200
From: “Seven (aka Arnulf)” <seven@arnulf.us>
Subject: Re: [Marketing] Motion to accept Cameron Shorter as interim
Chair of the Marketing Committee
To: ‘marketing’ <marketing@lists.osgeo.org>
Message-ID: <4F8F184A.2070200@arnulf.us>
Content-Type: text/plain; charset=ISO-8859-1

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On 18.04.2012 19:06, Michael P. Gerlek wrote:

I see Seven conveniently forgot to remove my name from the
membership list Until he does, I’ll remain active.

+1 to Cameron from me

-mpg

Haha, done now. Sorry for the lapse. Good to know that you keep on
lurking.

Cheers,
Arnulf

-----Original Message----- From:
marketing-bounces@lists.osgeo.org
[mailto:marketing-bounces@lists.osgeo.org] On Behalf Of Seven
(aka Arnulf) Sent: Wednesday, April 18, 2012 9:31 AM To:
marketing Subject: [Marketing] Motion to accept Cameron Shorter
as interim Chair of the Marketing Committee

Folks, Cameron accepted the nomination and is willing to chair the
Marketing Committee in an interim function.

Please someone second this motion so that we can proceed to vote.

Thank you, Arnulf

_______________________________________________ Marketing
mailing list Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Exploring Space, Time and Mind
http://arnulf.us
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Message: 3
Date: Thu, 19 Apr 2012 07:10:55 +1000
From: Cameron Shorter <cameron.shorter@gmail.com>
Subject: Re: [Marketing] Marketing meeting summary
To: marketing@lists.osgeo.org
Message-ID: <4F8F2DDF.5000205@gmail.com>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed

Arnulf,
Thanks for kickstarting marketing. Sorry for missing this meeting, I
didn’t read the invitation till after the meeting was complete.

Some comments from me inline:

On 19/04/12 02:21, Seven (aka Arnulf) wrote:

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Marketing Committee,
we had a first meeting [0] and are back in action now. The member list
has evolved, please welcome Peter Batty, Jo Cook and Nicolas Bozon in
the team. Please check the member list [1] and if you think you should
be on it (meaning that you want to participate and help come to
decision) but are not then holler.

Welcome on board, I have a lot of respect for you the work you have done
in the past.

Here is a short management summary, for the full log please go through
[2] starting at 20:32:32
Have done, lots covered.

First topic was a short update from the board meeting in February,
basically just that the board expressed the will to support reviving
Marketing. Next we updated the committee membership - as already said
above please feel free to pipe up if you want to become part of the
committee& no offense meant if we removed you be accident.

I then suggested that we maybe look at Marketing as a place to
kick-start targeted activities with explicitly formulated objectives
and clear milestones instead of trying to continually improve
everything. Later it was noted that we also need continuity and today
Cameron offered to act as interim chair especially focusing on
managing funds. I’ll reword this into a motion in a separate mail.

Thanks for the vote of support.
As I start out, I’d like to be careful to manage expectations about what
I’m personally able to commit to. As chair, I’ll have time to coordinate
meetings, ensure motions are raised and finalised, and possibly
coordinate the energy of the team. Ie, I can act as a glorified secretary.
What we can achieve as a committee will be dependant upon the energy of
the team.

As soon as someone with more enthusiasm floats by, I’ll be happy to hand
over the reigns.

(This mail is getting too long, but it was a productive meeting…)

We then motioned and voted to fund the Basic Starter Kit for
exhibitions [3] (thanks wildintellect) for the OSGeo.nl Local Chapter
with US$ 600,-
I’m in favour of providing a starter kit of non-consumables for all
local chapters who ask for it.
I’m +1 on this.

In addition it was suggested that as an incentive to fund the Live DVD
sponsors can use 1/4 of the cover to add “Sponsored by …” and add
their logo. Don’t overestimate how many are needed. If they are not
part of the conference / exhibition pack and only given to interested
people who approach the booth. This maybe needs more dialog here.
Please start in separate thread if you feel the need.
Good idea in principle. Lets explore the practicalities.

We thought about how to better keep track of events with as low
technical barrier as possible. Some local chaps already do a good job.
We might want to advertize the OSGeo Wiki Categories better and might
even defer responsibilities to Local Chapters. That would spread tasks
more evenly.
I’m keeping track of future and past events which make use of the
OSGeo-Live DVD or use the OSGeo-Live presentation here:

http://wiki.osgeo.org/wiki/Live_GIS_History

I suggest that we continue to use this wiki, possibly expanding it
slightly to have an OSGeo rather than OSGeo-Live focus.
There was talk about getting information into the OSGeo calendar. I’m
open to the idea if someone can make it happen, and also ensure that
anyone can edit it as easily as a wiki can be edited. (Long term
maintenance of data is where most calendars fall short)

Alex also mentioned our OSGeo-Live schedule, which has many of the
events we are targeting in it too:
https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RdE1SYUN3YWJ2N1NpSUczbW9IRWZNclE#gid=0

There was some chatting wrt FOSS4G 2012 but not much news. The board
will have to follow up in their Thursday meeting. In general OSGeo is
slow and weak to support OSGeo presence at FOSS4G and related events.
How to improve?

Website migration / redesign was mentioned and Alex will put it on the
agenda for SAC. Plus this topic will need more dialog here (Start it
if you are interested).
The Website is probably OSGeo’s most powerful marketing tool, in that it
probably reaches more people than any other marketing tool.

Nicholas Bozon,
You have mentioned an interest here? I’d encourage you to outline your
suggestions.

Seven suggested to rename this committee to “Marketing and
Communication” / MarComm.

I’m not fussed either way. So long as we don’t spend any time renaming
wiki pages, email lists etc.
I suggest focus energy on maximum outreach impact for minimum effort.

The role of OSGeo Ambassador was mentioned but not going into depth.
It could be an official role for OSGeo members to represent the
foundation at events and get some reimbursement for travel costs.
Needs further exploration and regulation.
I like this concept. Lets flesh out details over the next few weeks.
I notice there was also discussion about lack of OSGeo presence at some
FOSS4G events. In particular, minimal mention of OSGeo at FOSS4G NA, and
mention of a reluctance of people to man an OSGeo booth at many events.

I suggest that we can partly address this through the development of a
FOSS4G Cookbook, which would include descriptions of best practices for
events. Eg:

Event should provide an OSGeo booth

Event should include OSGeo ambassador speaker who would present on an
aspect of OSGeo

The OSGeo ambassador is expected to coordinate and man the OSGeo booth

The OSGeo Local chapter are strongly encouraged to hang out at the
OSGeo booth

…

Motion to close the meeting after 70 minutes.

It was very productive and we will try to keep up the energy, thanks All.

Cheers,
Arnulf

[0] http://wiki.osgeo.org/wiki/Marketing_Meeting_2012-04-17
[1] http://wiki.osgeo.org/wiki/Marketing_Committee#Committee_Members
[2] http://irclogs.geoapt.com/osgeo/%23osgeo.2012-04-17.log
[3] Basic Starter Kit

Exploring Space, Time and Mind
http://arnulf.us
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Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

Message: 4
Date: Thu, 19 Apr 2012 18:06:07 +0900
From: “Shin, Sanghee” <endofcap@gmail.com>
Subject: [Marketing] Possible free OSGeo booth during OGC TC/PC Seoul
meeting
To: marketing@lists.osgeo.org
Message-ID: <19801BC1-BF80-45EA-9F1A-1997A9B9A1BF@gmail.com>
Content-Type: text/plain; charset=us-ascii

Dear All,

I’m Sanghee Shin from Korea.

OGC TC/PC meeting[1] will be held at COEX[2], Seoul from 7th to 12th, October.

I discussed the possibility of getting a free booth under the name of OSGeo during conference with OGC TC/PC LOC . And I got a very positive response from OGC TC/PC LOC recently.

I’m not sure whether my activities are in line with OSGeo marketing committees strategy. However I think it could be a great chance for us to promote OSGeo activities among major geo-spatial players.

Any thoughts on this?

Sanghee

[1]http://www.opengeospatial.org/event/1210tc
[2]http://coex.co.kr/eng/index.asp

Message: 5
Date: Thu, 19 Apr 2012 19:25:17 +1000
From: Cameron Shorter <cameron.shorter@gmail.com>
Subject: Re: [Marketing] Possible free OSGeo booth during OGC TC/PC
Seoul meeting
To: “Shin, Sanghee” <endofcap@gmail.com>
Cc: marketing@lists.osgeo.org
Message-ID: <4F8FD9FD.7030705@gmail.com>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed

Sanghee,
This is indeed in line with OSGeo Marketing strategy. Well done for
identifying this opportunity.

Some things you might wish to consider is:

Offering to provide an OSGeo or OSGeo-Live presentation.

You can draw upon base material here:
https://svn.osgeo.org/osgeo/livedvd/promo/trunk/en/presentation/

Alternatively, if you wish to set up a booth, then you may wish to make
use of our Exhibition pack.
Our marketing committee have funds available for local committees to
purchase non-consumable items for an exhibition. (Ie it doesn’t cover
printing Live DVDs, or printing paper)
http://wiki.osgeo.org/wiki/Exhibition_Pack

On 19/04/2012 7:06 PM, Shin, Sanghee wrote:

Dear All,

I’m Sanghee Shin from Korea.

OGC TC/PC meeting[1] will be held at COEX[2], Seoul from 7th to 12th, October.

I discussed the possibility of getting a free booth under the name of OSGeo during conference with OGC TC/PC LOC . And I got a very positive response from OGC TC/PC LOC recently.

I’m not sure whether my activities are in line with OSGeo marketing committees strategy. However I think it could be a great chance for us to promote OSGeo activities among major geo-spatial players.

Any thoughts on this?

Sanghee

[1]http://www.opengeospatial.org/event/1210tc
[2]http://coex.co.kr/eng/index.asp _______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

Message: 6
Date: Thu, 19 Apr 2012 13:32:21 +0200
From: “Seven (aka Arnulf)” <seven@arnulf.us>
Subject: Re: [Marketing] Possible free OSGeo booth during OGC TC/PC
Seoul meeting
To: marketing@lists.osgeo.org, local-chapters@lists.osgeo.org
Message-ID: <4F8FF7C5.2030201@arnulf.us>
Content-Type: text/plain; charset=ISO-8859-1

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Sanghee,
good to see you progress, this is a great opportunity and exactly how
Local Chapters can help to grow their communities. Once you have date,
time and a rough program outlined please feel free to let this list
know so that we can add it to the OSGeo calender and make a news item.
At that point you should also consider mailing the main OSGeo Discuss
list to reach a broader audience.

I added the Local Chapter list as an incentive and hint how one can
become active.

Cheers,
Arnulf

On 19.04.2012 11:25, Cameron Shorter wrote:

Sanghee, This is indeed in line with OSGeo Marketing strategy. Well
done for identifying this opportunity.

Some things you might wish to consider is: * Offering to provide an
OSGeo or OSGeo-Live presentation.

You can draw upon base material here:
https://svn.osgeo.org/osgeo/livedvd/promo/trunk/en/presentation/

Alternatively, if you wish to set up a booth, then you may wish to
make use of our Exhibition pack. Our marketing committee have funds
available for local committees to purchase non-consumable items for
an exhibition. (Ie it doesn’t cover printing Live DVDs, or printing
paper) http://wiki.osgeo.org/wiki/Exhibition_Pack

On 19/04/2012 7:06 PM, Shin, Sanghee wrote:

Dear All,

I’m Sanghee Shin from Korea.

OGC TC/PC meeting[1] will be held at COEX[2], Seoul from 7th to
12th, October.

I discussed the possibility of getting a free booth under the
name of OSGeo during conference with OGC TC/PC LOC . And I got a
very positive response from OGC TC/PC LOC recently.

I’m not sure whether my activities are in line with OSGeo
marketing committees strategy. However I think it could be a
great chance for us to promote OSGeo activities among major
geo-spatial players.

Any thoughts on this?

Sanghee

[1]http://www.opengeospatial.org/event/1210tc
[2]http://coex.co.kr/eng/index.asp
_______________________________________________ Marketing mailing
list Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

Exploring Space, Time and Mind
http://arnulf.us
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End of Marketing Digest, Vol 54, Issue 13

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