(continuing discussion from osgeo discuss list)
Michael,
Do these quotes include printing the DVD as well?
If so, I think this potentially represents excellent Return On Investment from a Marketing point of view.
I see our goals from a Marketing point of view to be:
1. Increased resources (users, developers, or funding) into Geospatial Open Source projects.
Effectively, this boils down to targeting decision makers and influencing them to select Open Source over the alternatives.
2. Increased sponsorship of OSGeo, (which can increase our marketing budget for future years).
So the big question is:
Where do we spend our marketing budget to maximise our goals?
Do decision makers, or techies that influence decision makers, read GeoConnexions magazine?
What proportion of the magazine readership do they represent?
Are the readers currently using an alternative to the OSGeo stack or software?
Ie, how many CDs do we hand out, to get $XXX worth of money allocated to Open Source?
...
I think there is a good business case for potential OSGeo sponsors to pay for the distribution of a Live DVD print run, in return for their logo on the Live DVD.
Michael P. Gerlek wrote:
Cameron (and anyone else curious):
We mail out 14,000 copies of the magazine across the globe, including
distribution in delegate bags at every Geospatial technology related event
that is happy to do a media swap with us (which is most events). This
ensures your DVD will be seen by an up to date audience, who are currently
ACTIVE in the marketplace.The prices shown include all handling, hand-glue into the 14,000 magazines,
and mailing costs.Option 1
Glue the DVD onto the FRONT COVER of the magazine, then have a full page
inside the magazine for further information about the DVD's content, and
your own promotion.
Cost: 6976 USDollarsOption 2
Glue the DVD onto page 5 of the magazine - this same page will also be for
your own marketing message.
Cost: 6496 USDollars
Probably not in the budget for this year...-mpg
-----Original Message-----
From: Cameron Shorter [mailto:cameron.shorter@gmail.com] Sent: Thursday, January 22, 2009 12:08 AM
To: Michael P. Gerlek
Cc: OSGeo Discussions
Subject: Re: [OSGeo-Discuss] GeoConnexions column -- see your name in print!Michael,
Writing about the LiveDVD would be good, it might encourage 1/100 readers to download the DVD and try it.Actually including the LiveDVD in the magazine would be a huge bonus for OSGeo. Every second reader would try the DVD out, and I'd expect high uptake from readers of Open Source from this experience.
Yes, you are right, someone would need to fund the DVD print run, and much as I'd like to say otherwise, I think the OSGeo marketing budget would only be able to contribute a token percentage of the costs.
Are you able to run the idea past the magazine?
Michael P. Gerlek wrote:
Cameron-
Did you mean putting a CD into the magazine itself, or just writing about the idea?
The latter would be great, we could do that.
I don't have control over the former issue, though -- that would likely require some monetary cost from OSGeo or the magazine to burn and insert the CDs, no?
-mpg
-----Original Message-----
From: discuss-bounces@lists.osgeo.org [mailto:discuss-bounces@lists.osgeo.org] On Behalf Of Cameron Shorter
Sent: Thursday, January 15, 2009 5:34 PM
To: OSGeo Discussions
Subject: Re: [OSGeo-Discuss] GeoConnexions column -- see your name in print!Michael,
Computer magazines often include a free CD like the latest Ubuntu distribution, along with a two page spread about the software on the CD.We have a Geospatial LiveDVD which could fit that bill, and which the community could tweak to include Linux as well as Windows software.
Is this of interest to you?
Michael P. Gerlek wrote:
As some of you know, OSGeo runs a monthly column in GeoConnexions magazine about open source issues. We've done 18 articles to date, which have resulted in some good PR (and a bit of cash) for our foundation.
If you are interested in submitting a future column, or even just ideas for a column, please let me know!
Some details and links to previous columns can be found at: http://wiki.osgeo.org/wiki/GeoConnexion_Column.
-mpg
_______________________________________________
Discuss mailing list
Discuss@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/discuss
--
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com