[Marketing] Renaming the LiveGIS Disc as OSGeo-Live

Committees Marketing
1

OSGeo Marketing and OSGeo Board,

Us LiveDVD packagers are looking to rename our packaging project and the Disc that we distribute as "OSGeo-Live", accessable at http://live.osgeo.org

Before we lay claim to this name, I'd like to give the OSGeo Marketing Committee and OSGeo Board the opportunity to raise any concerns with our use of the "OSGeo" name, and if objections are strong enough, we can pick a different name.

So please speak up now if you have a concern, or objection.
Otherwise vote positively to: "Should the LiveDVD be renamed as "OSGeo-Live"?

+1 Cameron, LiveDVD group, Marketing committee member.

As background:
* The Live DVD packages up many of the OSGeo projects on a liveDVD, as well as other Open Source GeoSpatial applications.

* We will likely encourage projects to at least join OSGeo Labs, but this will likely not be enforced in the short term. So we will have packages on the disc which are not associated with OSGeo.

* Our focus to date has been on providing a DVD for conferences (most notably FOSS4G)

* In future there will likely be other focuses for the DVD, or derivitives of it, which focus on training material, documentation, specific project(s) distributions.

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

2

I agree, +1 Tyler

From the Marketing committee angle I don't see any issue as long as the

branding is done well :). From the board angle, I'm sure it's not an
issue as long as it's all being run openly by an OSGeo committee (which
it is).

Good work,
Tyler

Cameron Shorter wrote:

OSGeo Marketing and OSGeo Board,

Us LiveDVD packagers are looking to rename our packaging project and the
Disc that we distribute as "OSGeo-Live", accessable at
http://live.osgeo.org

Before we lay claim to this name, I'd like to give the OSGeo Marketing
Committee and OSGeo Board the opportunity to raise any concerns with our
use of the "OSGeo" name, and if objections are strong enough, we can
pick a different name.

So please speak up now if you have a concern, or objection.
Otherwise vote positively to: "Should the LiveDVD be renamed as
"OSGeo-Live"?

+1 Cameron, LiveDVD group, Marketing committee member.

As background:
* The Live DVD packages up many of the OSGeo projects on a liveDVD, as
well as other Open Source GeoSpatial applications.

* We will likely encourage projects to at least join OSGeo Labs, but
this will likely not be enforced in the short term. So we will have
packages on the disc which are not associated with OSGeo.

* Our focus to date has been on providing a DVD for conferences (most
notably FOSS4G)

* In future there will likely be other focuses for the DVD, or
derivitives of it, which focus on training material, documentation,
specific project(s) distributions.

3

On 26/03/2010, at 6:35 AM, Cameron Shorter wrote:

OSGeo Marketing and OSGeo Board,
Us LiveDVD packagers are looking to rename our packaging project and the Disc that we distribute as “OSGeo-Live”, accessable at http://live.osgeo.org
Before we lay claim to this name, I’d like to give the OSGeo Marketing Committee and OSGeo Board the opportunity to raise any concerns with our use of the “OSGeo” name, and if objections are strong enough, we can pick a different name.

So please speak up now if you have a concern, or objection.
Otherwise vote positively to: "Should the LiveDVD be renamed as “OSGeo-Live”?

+1 Cameron, LiveDVD group, Marketing committee member.

As background:

  • The Live DVD packages up many of the OSGeo projects on a liveDVD, as well as other Open Source GeoSpatial applications.
  • We will likely encourage projects to at least join OSGeo Labs, but this will likely not be enforced in the short term. So we will have packages on the disc which are not associated with OSGeo.
  • Our focus to date has been on providing a DVD for conferences (most notably FOSS4G)
  • In future there will likely be other focuses for the DVD, or derivitives of it, which focus on training material, documentation, specific project(s) distributions.

If the dvd is using the osgeo name I would like it to also use the osgeo branding; while it is attractive for conference organisers to dress up the dvd for their specific conference this is also a great opportunity to promote osgeo.
Another idea is for the live dvd project to enter incubation when it feels its process and community are up to the task.

Jody

4

Jody Garnett wrote:

If the dvd is using the osgeo name I would like it to also use the osgeo branding; while it is attractive for conference organisers to dress up the dvd for their specific conference this is also a great opportunity to promote osgeo.
Another idea is for the live dvd project to enter incubation when it feels its process and community are up to the task.

Jody

I'm in favour of putting guidelines in place which encourage co-branding. There will always be a cost associated with printing DVDs, so we will always be looking for a sponsor to pay for the printing. This sponsor should be able to put their logo on the DVD (otherwise we probably won't get the DVD printed in the first place).

OSGeo should always be included in the branded message as well. (Without the effort of the OSGeo community, the LiveDVD wouldn't exist).

The question then comes down to "How strongly do we want to mandate that OSGeo is branded on the DVD?"

* Do we request that the OSGeo logo is included in some form?

* Do we specify minimum area of marketing allocated to OSGeo?

* Do we protect by copyright? (This will be tricky to achieve, as our LGPL licence for build scripts is owned by multiple individuals).

* How viral do we want to be with our marketing guidelines? Do we want to enforce our marketing onto derivative works?
In particular, I see that is likely the LiveDVD build process will be incorporated into the development of GIS training material, and then possibly in the development of non-gis training material by Education departments.

My suggestion is that we put guidelines in place for marketing use, which we don't enforce by copyright (mainly because it would be difficult to set up the legal pre-conditions, and also because we don't need to push GeoSpatial marketing onto non-GeoSpatial LiveDVD packaging efforts).

--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com