[Marketing] seeking a mandate

jive · November 30, 2016, 5:39pm

Figured I would start this conversation here on the marketing email list, and then we can move over to the board list when we have something:

From meeting notes it was hard to make decisions without a mandate, but when we started looking at a budget for 2017 things became real clear in a hurry …

mandate:

osgeo outreach (focused on growing our community with new users)
establish a marketing stratagy for 2017
support ongoing activities / events like last year (marketing collateral, marketing handbook)
website reboot (by boston 2017 event)

There are lots of details we are enthusiastic about (for example what is inside website reboot); but for a mandate we are looking for confirmation of our responsibility … not direction on how we meet it.

···

Jody Garnett

astrid_emde · December 1, 2016, 6:01am

Sounds good to me

Astrid

Am 2016-11-30 18:39, schrieb Jody Garnett:

Figured I would start this conversation here on the marketing email
list, and then we can move over to the board list when we have
something:

From meeting notes it was hard to make decisions without a mandate,
but when we started looking at a budget for 2017 things became real
clear in a hurry ...

mandate:

1) osgeo outreach (focused on growing our community with new users)

2) establish a marketing stratagy for 2017
3) support ongoing activities / events like last year (marketing
collateral, marketing handbook)
4) website reboot (by boston 2017 event)

There are lots of details we are enthusiastic about (for example what
is inside website reboot); but for a mandate we are looking for
_confirmation of our responsibility ... not direction on how we meet
it._
--

Jody Garnett
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
Marketing Info Page

--
http://wiki.osgeo.org/wiki/User:Astrid_Emde

Gert-Jan · December 2, 2016, 10:45am

Hi markeeters,

A few thougths, in no particular order:
1. I suggest this question is not just about the MarkCom's mandate (the rights) but also about the MarkCom's responsibilities (the duties).

2. Marketing, PR and communication are 3 terms that are related closely. To my idea marketing could be about defining a message and an audience), PR is about sending the message to the audience and communication is about handling the messages you get back from the audience.
That's just my interpretation, my main point is that too often anything related to communication is handed over to the marketing & PR department.
Thus, in the smallest sense MarkCom is the abbreviation for MarketingCommittee,
and in the broadest sense it should be MarkComCom (Marketing and Communications Committee).

3. I see a close relationship between MarkCom & Planet.OSgeo.org

4. Although MarkCom probably relies on the website as one of its channels, it seems odd to me to make MarkCom responsible for the website from a technical/infrastructural point of view. MarkCom should define what it needs are (easy ways for blogging, sending uit press releases) and be responsible for the content and probably the styling&design, although that's more a communications aspect.

Perhaps SAC should be responsible for translation the functional needs of MarkCom into a technical solution, either self-hosted or in the cloud.
(My prediction: in this functional-centered approach changes are high to end up with WordPress instead of the more tech-based Drupal )

Of course this can be done by an external party in a project, as long as you know which committee is responsible for maintenance after delivering the projects results

5. Find out what the outreach committees, projects, local & regional chapters and events need and expect from MarkCom.

6. For OSGeo outreach, start with thinking of which domains are high-potentials for outreach.
Broadcasting to 8 billion Earthlings isn't useful, narrowcasting to specific groups (open source but not-yet geospatial developers & users, open data owners and users) makes more sense.

kind regards,

Gert-Jan

-----Oorspronkelijk bericht-----
Van: Marketing [mailto:marketing-bounces@lists.osgeo.org] Namens Astrid Emde (OSGeo)
Verzonden: donderdag 1 december 2016 07:02
Aan: OSGeo Marketing
Onderwerp: Re: [Marketing] seeking a mandate

Sounds good to me

Astrid

Am 2016-11-30 18:39, schrieb Jody Garnett:

Figured I would start this conversation here on the marketing email
list, and then we can move over to the board list when we have
something:

From meeting notes it was hard to make decisions without a mandate,
but when we started looking at a budget for 2017 things became real
clear in a hurry ...

mandate:

1) osgeo outreach (focused on growing our community with new users)

2) establish a marketing stratagy for 2017
3) support ongoing activities / events like last year (marketing
collateral, marketing handbook)
4) website reboot (by boston 2017 event)

There are lots of details we are enthusiastic about (for example what
is inside website reboot); but for a mandate we are looking for
_confirmation of our responsibility ... not direction on how we meet
it._
--

Jody Garnett
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

--
http://wiki.osgeo.org/wiki/User:Astrid_Emde
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
http://lists.osgeo.org/mailman/listinfo/marketing

jive · December 2, 2016, 11:30pm

I suggest this question is not just about the MarkCom’s mandate (the rights) but also about the MarkCom’s responsibilities (the duties).

A couple of clarifications:

this thread is specifically about the responsibilities / duties of the marketing committee
In addition for 2017 the board is asking the marketing committee if they would take on the duty setting up a RFP to redo the website.

jive · December 2, 2016, 11:47pm

A few thougths, in no particular order:
1. I suggest this question is not just about the MarkCom's mandate (the
rights) but also about the MarkCom's responsibilities (the duties).

Yeah that is where we are starting the conversation; without a clear
mandate from the board we do not have a useful committee.

2. Marketing, PR and communication are 3 terms that are related closely.
To my idea marketing could be about defining a message and an audience), PR
is about sending the message to the audience and communication is about
handling the messages you get back from the audience.
That's just my interpretation, my main point is that too often anything
related to communication is handed over to the marketing & PR department.
Thus, in the smallest sense MarkCom is the abbreviation for
MarketingCommittee,
and in the broadest sense it should be MarkComCom (Marketing and
Communications Committee).

Nice definition, and I see your point. So far Marc is doing a great job of
keeping us focused establishing message/audience ....

3. I see a close relationship between MarkCom & Planet.OSgeo.org

Not sure I see it. But then again we have to establish audience/message
first.

4. Although MarkCom probably relies on the website as one of its channels,
it seems odd to me to make MarkCom responsible for the website from a
technical/infrastructural point of view. MarkCom should define what it
needs are (easy ways for blogging, sending uit press releases) and be
responsible for the content and probably the styling&design, although
that's more a communications aspect.

Sorry if I gave that impression

Marketing committee is not being asked to take responsibility for the
technical/infrastructure; we are being asked to run a RFP/RFQ. If we double
back to the audience/message first we can see what content meets our needs.

Perhaps SAC should be responsible for translation the functional needs of

MarkCom into a technical solution, either self-hosted or in the cloud. (My
prediction: in this functional-centered approach changes are high to end up
with WordPress instead of the more tech-based Drupal ).

Sure? No idea ...

Of course this can be done by an external party in a project, as long as

you know which committee is responsible for maintenance after delivering
the projects results.

And this is the tricky part; while I expect SAC can run the resulting
website; responsibility for the content is something to consider. The
website committee had too broad a "do everything" mandate to be successful
/ attract volunteers. Perhaps an outreach "user focused" website will do a
better job of attracting volunteers.

5. Find out what the outreach committees, projects, local & regional
chapters and events need and expect from MarkCom.

I expect those interested in marketing/message are already present on this
list; perhaps we can do a call for volunteers when we have a mandate?

6. For OSGeo outreach, start with thinking of which domains are

high-potentials for outreach.
Broadcasting to 8 billion Earthlings isn't useful, narrowcasting to
specific groups (open source but not-yet geospatial developers & users,
open data owners and users) makes more sense.

I was thinking more geospatial not yet open source potential users makes
sense

Thanks for the thoughtful discussion Gert-Jan