[Marketing] Website / Rebranding Meeting April 27th Visitor Journey / Logo Design

[jive]

Meeting mins are available from yesterday (sending to the email list here for the record).

---

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

• Review: Visitor Journey document.

• Set up meeting with Harrison Grundy

New Business

• Milestone: Presentation Initial Branding - Concept & Strategy.

• Review Wireframes: Interaction Design V2 - moved to next meeting.

• Request for input: ‘Case Studies’

Attendees

Get Interactive

• Jeffrey Lasut (Project Owner),

• Patrick Kepel (Project Manager),

• Ching Knikkink (Senior Designer)

OSGeo

• Jody

• Jeffrey Johnson (technical difficulty)

Minutes- Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’: https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

• Clarification that this is an ongoing process

• Should we fill in a guess, or leave blank?

• Balance between

• Awareness / Consideration / Evaluation

• Most content that has been initially written here should be moved down into adoption

• Adoption

• This is what is easiest to write since it was we focus on

• Impress / Enthuse / Advocate

• Community development, building

• JG and JJ: Started filling in the document yesterday

• JG outlined the academic and outreach stories

• Needs review from GeoForAll and local chapter volunteers

• Q: How many people worked on the document?

• 3 to 4 people?

• Q: How comfortable are we that this document is complete?

• Most of the ideas are on the table

• Can be more clearly expressed / with correct technical language

• Do not think we are missing anything BIG

• Request review/content from Academic and Local Chapter volunteers

• Q: Can Get Interactive proceed, or are they going to be stuck waiting for this document?

• This spreadsheet is needed to drive wireframe creation

• Wireframe creation is stuck on this, but there is other work that can be done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this information:

Stages - for non-community members (example students)

• Awareness - Consider to use OSGeo projects, go to an OSGeo events

• Just the knowledge that open source mapping, research tools exist.

• Bonus if they learn about local chapters, or GeoForAll communities that can help

• Adoption - made their decision to use/or are already using open source for their project or theses

• What tools we can provide to make this easier

• GeoForAll can help support them here

• Ideal Story: Write a thesis using GRASS for analysis, and contribute a new plugin to GRASS

• Impress - have so much fun with open source mapping they want to join OSGeo

• Presenting papers

• Telling other other Grad students

Stages - for stakeholders

• Awareness

• Check that members are aware of all that OSGeo offers

• Focused on building connections between OSGeo groups

• Adoption - how to take part in more OSGeo activities

• How to encourage stakeholders to participate in OSGeo (rather

• If you work on a project, how to set up a code sprint

• If you work on a local chapter, how to join marketing committee

• Impress

• Both messager outreach to non-members

• Promote OSGeo as an organization - name OSGeo as a solution

• Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

• Which content do we need?

• Information

• Things that need to be written

• Tutorial is a content (could be delivered as a workshop, video, website, pdf, handout)

• Examples: Getting Started, FAQ, Project Information, Tutorials, Case Studies, MOU, Press Release, MOU

• Which media can we use?

• Formats

• Examples: website, offline (brochures, handouts), videos, demos, magazines, social media

• Which channels

• Where the communication occurs

• The same content can go out on multiple channels - example a press release on our website and via gisuser

• Different channels require different media - the same tutorial may be a PDF on the website, a handout at a conference, and a video on YouTube.

• Website, Twitter, Facebook, Linkedin, Conference Booth, Conference Presentation, Conference Workshop

• Examples: Website (landing pages), MailChimp (channel for email), GisUser (channel for press release), Git (channel for code), mailing list (channel for email)

• Tools, response and followup:

• Goal is to create a response in the target audience

• Follow up email after user has downloaded the software

• Collecting biz cards at a conference to check back with booth attendees

• Create an interaction between events:

• Download qgis, get an email three days later about a local meetup in your area, follow up with foss4g news

• Call-to-Action button on the website (landing page)

Stages - for stakeholders members

• Awareness

• Consider to join us (rather than just use our software and materials)

• You can join a local chapter and take part

• How to encourage service providers into productive contributors?

• Do you support open source? Are you sure?

• Encourage the use of open source you help grow the user community

• Next level is participating, so open source can be sustainable

• Adoption

• How to join a local chapter and help out in your community

• Impress

• Having fun? Encourage others to join

• Burnt out? Encourage others to help

• Community building, member outreach, join osgeo

• Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and LDAP for the website.

• Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’ will be added after presentation.

Notes:

• Cleanup, blance

• Good comparison with friendly / competitors for visual comparison

• Note - update QGIS logo and eclipse Logo for comparison

• The composition is improved, looking more balanced with the text, spacing looks good

• Logo 1 - minimal changes

• The old one had a gap to be “open”

• Logo 2 - bring in two colors change from compass rose to compass on rose

• Logo text looks odd for spacing

• Logo 3 - bring in two ideas

• Like the sawtooth effect

• The combination of compass rose with compass

• Fits in best with the others

• Logo 4

• Change it up more, gradient, mark intermixed with words, breaks up OS and

• Logo 5

• Like a Spirogrpah rendering of the current elements

• Lots of movement with all the lines

• The font is clear, legible, with the darker colors

• Moves away from green

Exploring Logo 3 in other contexts

• Use a topo to pull out idea of geography for biz card, presentations, etc…

• Topo lines comes across as vintage - or steam punk

• Consider comparison with new qgis logo

• OSGeo - Educational content

• This is known as “GeoForAll” so we need a different example

• Other examples with two words to see line wrapping

• Silver Sponsor

• Community Project

• Still recommend short names for subterms

• OSGeo - Conference

• This is known as “FOSS4G” so we need a different example

• Discussion:

• Lots of nice elements to steal for sub brands

• More colors for sub-brands

• What font? Need to check it is an open font A google font…

Jody’s notes:

• remind me to share my sketch templates

• I like how light bulbs are now icons - and not a real thing anymore)

• for mission, vision, presentaiton - https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

• That “G” looks odd, tried to draw in elements with of an arrow?

• I think your QGIS logo may be out of date

• Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments were made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’: https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items- Finalize Visitor Journey (OSGeo)

• Decision making Logo Design (OSGeo)

• Providing Get Interactive with information for ‘Case Studies’ wireframes (OSGeo)

• Share corporate presentation on Core Values etc. with Get Interactive.

• JL - contact email list to set up a meeting with Harisson Grundy

• JG - setup a meeting on the visitor journeys

• JL - Share logo presentation as-is (ask for feedback on the topo background idea)

• JG: Anyone want to post these notes…

Next Meeting Agenda Items- Discuss input ‘Cases Studies’.

• Discuss decision Logo OSGeo.

• Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

[Cameron_Shorter]

A comment on logo design:

There are a number of logos that have been created which are based on the old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the impact of updating all derivative logos.

···

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list here for the record).

---

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

• Review: Visitor Journey document.

• Set up meeting with Harrison Grundy

New Business

• Milestone: Presentation Initial Branding - Concept & Strategy.

• Review Wireframes: Interaction Design V2 - moved to next meeting.

• Request for input: ‘Case Studies’

Attendees

Get Interactive

• Jeffrey Lasut (Project Owner),

• Patrick Kepel (Project Manager),

• Ching Knikkink (Senior Designer)

OSGeo

• Jody

• Jeffrey Johnson (technical difficulty)

Minutes- Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’: https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

• Clarification that this is an ongoing process

• Should we fill in a guess, or leave blank?

• Balance between

• Awareness / Consideration / Evaluation

• Most content that has been initially written here should be moved down into adoption

• Adoption

• This is what is easiest to write since it was we focus on

• Impress / Enthuse / Advocate

• Community development, building

• JG and JJ: Started filling in the document yesterday

• JG outlined the academic and outreach stories

• Needs review from GeoForAll and local chapter volunteers

• Q: How many people worked on the document?

• 3 to 4 people?

• Q: How comfortable are we that this document is complete?

• Most of the ideas are on the table

• Can be more clearly expressed / with correct technical language

• Do not think we are missing anything BIG

• Request review/content from Academic and Local Chapter volunteers

• Q: Can Get Interactive proceed, or are they going to be stuck waiting for this document?

• This spreadsheet is needed to drive wireframe creation

• Wireframe creation is stuck on this, but there is other work that can be done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this information:

Stages - for non-community members (example students)

• Awareness - Consider to use OSGeo projects, go to an OSGeo events

• Just the knowledge that open source mapping, research tools exist.

• Bonus if they learn about local chapters, or GeoForAll communities that can help

• Adoption - made their decision to use/or are already using open source for their project or theses

• What tools we can provide to make this easier

• GeoForAll can help support them here

• Ideal Story: Write a thesis using GRASS for analysis, and contribute a new plugin to GRASS

• Impress - have so much fun with open source mapping they want to join OSGeo

• Presenting papers

• Telling other other Grad students

Stages - for stakeholders

• Awareness

• Check that members are aware of all that OSGeo offers

• Focused on building connections between OSGeo groups

• Adoption - how to take part in more OSGeo activities

• How to encourage stakeholders to participate in OSGeo (rather

• If you work on a project, how to set up a code sprint

• If you work on a local chapter, how to join marketing committee

• Impress

• Both messager outreach to non-members

• Promote OSGeo as an organization - name OSGeo as a solution

• Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

• Which content do we need?

• Information

• Things that need to be written

• Tutorial is a content (could be delivered as a workshop, video, website, pdf, handout)

• Examples: Getting Started, FAQ, Project Information, Tutorials, Case Studies, MOU, Press Release, MOU

• Which media can we use?

• Formats

• Examples: website, offline (brochures, handouts), videos, demos, magazines, social media

• Which channels

• Where the communication occurs

• The same content can go out on multiple channels - example a press release on our website and via gisuser

• Different channels require different media - the same tutorial may be a PDF on the website, a handout at a conference, and a video on YouTube.

• Website, Twitter, Facebook, Linkedin, Conference Booth, Conference Presentation, Conference Workshop

• Examples: Website (landing pages), MailChimp (channel for email), GisUser (channel for press release), Git (channel for code), mailing list (channel for email)

• Tools, response and followup:

• Goal is to create a response in the target audience

• Follow up email after user has downloaded the software

• Collecting biz cards at a conference to check back with booth attendees

• Create an interaction between events:

• Download qgis, get an email three days later about a local meetup in your area, follow up with foss4g news

• Call-to-Action button on the website (landing page)

Stages - for stakeholders members

• Awareness

• Consider to join us (rather than just use our software and materials)

• You can join a local chapter and take part

• How to encourage service providers into productive contributors?

• Do you support open source? Are you sure?

• Encourage the use of open source you help grow the user community

• Next level is participating, so open source can be sustainable

• Adoption

• How to join a local chapter and help out in your community

• Impress

• Having fun? Encourage others to join

• Burnt out? Encourage others to help

• Community building, member outreach, join osgeo

• Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and LDAP for the website.

• Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’ will be added after presentation.

Notes:

• Cleanup, blance

• Good comparison with friendly / competitors for visual comparison

• Note - update QGIS logo and eclipse Logo for comparison

• The composition is improved, looking more balanced with the text, spacing looks good

• Logo 1 - minimal changes

• The old one had a gap to be “open”

• Logo 2 - bring in two colors change from compass rose to compass on rose

• Logo text looks odd for spacing

• Logo 3 - bring in two ideas

• Like the sawtooth effect

• The combination of compass rose with compass

• Fits in best with the others

• Logo 4

• Change it up more, gradient, mark intermixed with words, breaks up OS and

• Logo 5

• Like a Spirogrpah rendering of the current elements

• Lots of movement with all the lines

• The font is clear, legible, with the darker colors

• Moves away from green

Exploring Logo 3 in other contexts

• Use a topo to pull out idea of geography for biz card, presentations, etc…

• Topo lines comes across as vintage - or steam punk

• Consider comparison with new qgis logo

• OSGeo - Educational content

• This is known as “GeoForAll” so we need a different example

• Other examples with two words to see line wrapping

• Silver Sponsor

• Community Project

• Still recommend short names for subterms

• OSGeo - Conference

• This is known as “FOSS4G” so we need a different example

• Discussion:

• Lots of nice elements to steal for sub brands

• More colors for sub-brands

• What font? Need to check it is an open font A google font…

Jody’s notes:

• remind me to share my sketch templates

• I like how light bulbs are now icons - and not a real thing anymore)

• for mission, vision, presentaiton - https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

• That “G” looks odd, tried to draw in elements with of an arrow?

• I think your QGIS logo may be out of date

• Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments were made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’: https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items- Finalize Visitor Journey (OSGeo)

• Decision making Logo Design (OSGeo)

• Providing Get Interactive with information for ‘Case Studies’ wireframes (OSGeo)

• Share corporate presentation on Core Values etc. with Get Interactive.

• JL - contact email list to set up a meeting with Harisson Grundy

• JG - setup a meeting on the visitor journeys

• JL - Share logo presentation as-is (ask for feedback on the topo background idea)

• JG: Anyone want to post these notes…

Next Meeting Agenda Items- Discuss input ‘Cases Studies’.

• Discuss decision Logo OSGeo.

• Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
[https://lists.osgeo.org/mailman/listinfo/marketing](https://lists.osgeo.org/mailman/listinfo/marketing)

-- 
Cameron Shorter
M +61 419 142 254

[Jeffrey_Johnson]

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com> wrote:

A comment on logo design:

There are a number of logos that have been created which are based on the old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the impact of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list here for the record).

---

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

• Review: Visitor Journey document.

• Set up meeting with Harrison Grundy

New Business

• Milestone: Presentation Initial Branding - Concept & Strategy.

• Review Wireframes: Interaction Design V2 - moved to next meeting.

• Request for input: ‘Case Studies’

Attendees

Get Interactive

• Jeffrey Lasut (Project Owner),

• Patrick Kepel (Project Manager),

• Ching Knikkink (Senior Designer)

OSGeo

• Jody

• Jeffrey Johnson (technical difficulty)

Minutes- Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’: https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

• Clarification that this is an ongoing process

• Should we fill in a guess, or leave blank?

• Balance between

• Awareness / Consideration / Evaluation

• Most content that has been initially written here should be moved down into adoption

• Adoption

• This is what is easiest to write since it was we focus on

• Impress / Enthuse / Advocate

• Community development, building

• JG and JJ: Started filling in the document yesterday

• JG outlined the academic and outreach stories

• Needs review from GeoForAll and local chapter volunteers

• Q: How many people worked on the document?

• 3 to 4 people?

• Q: How comfortable are we that this document is complete?

• Most of the ideas are on the table

• Can be more clearly expressed / with correct technical language

• Do not think we are missing anything BIG

• Request review/content from Academic and Local Chapter volunteers

• Q: Can Get Interactive proceed, or are they going to be stuck waiting for this document?

• This spreadsheet is needed to drive wireframe creation

• Wireframe creation is stuck on this, but there is other work that can be done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this information:

Stages - for non-community members (example students)

• Awareness - Consider to use OSGeo projects, go to an OSGeo events

• Just the knowledge that open source mapping, research tools exist.

• Bonus if they learn about local chapters, or GeoForAll communities that can help

• Adoption - made their decision to use/or are already using open source for their project or theses

• What tools we can provide to make this easier

• GeoForAll can help support them here

• Ideal Story: Write a thesis using GRASS for analysis, and contribute a new plugin to GRASS

• Impress - have so much fun with open source mapping they want to join OSGeo

• Presenting papers

• Telling other other Grad students

Stages - for stakeholders

• Awareness

• Check that members are aware of all that OSGeo offers

• Focused on building connections between OSGeo groups

• Adoption - how to take part in more OSGeo activities

• How to encourage stakeholders to participate in OSGeo (rather

• If you work on a project, how to set up a code sprint

• If you work on a local chapter, how to join marketing committee

• Impress

• Both messager outreach to non-members

• Promote OSGeo as an organization - name OSGeo as a solution

• Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

• Which content do we need?

• Information

• Things that need to be written

• Tutorial is a content (could be delivered as a workshop, video, website, pdf, handout)

• Examples: Getting Started, FAQ, Project Information, Tutorials, Case Studies, MOU, Press Release, MOU

• Which media can we use?

• Formats

• Examples: website, offline (brochures, handouts), videos, demos, magazines, social media

• Which channels

• Where the communication occurs

• The same content can go out on multiple channels - example a press release on our website and via gisuser

• Different channels require different media - the same tutorial may be a PDF on the website, a handout at a conference, and a video on YouTube.

• Website, Twitter, Facebook, Linkedin, Conference Booth, Conference Presentation, Conference Workshop

• Examples: Website (landing pages), MailChimp (channel for email), GisUser (channel for press release), Git (channel for code), mailing list (channel for email)

• Tools, response and followup:

• Goal is to create a response in the target audience

• Follow up email after user has downloaded the software

• Collecting biz cards at a conference to check back with booth attendees

• Create an interaction between events:

• Download qgis, get an email three days later about a local meetup in your area, follow up with foss4g news

• Call-to-Action button on the website (landing page)

Stages - for stakeholders members

• Awareness

• Consider to join us (rather than just use our software and materials)

• You can join a local chapter and take part

• How to encourage service providers into productive contributors?

• Do you support open source? Are you sure?

• Encourage the use of open source you help grow the user community

• Next level is participating, so open source can be sustainable

• Adoption

• How to join a local chapter and help out in your community

• Impress

• Having fun? Encourage others to join

• Burnt out? Encourage others to help

• Community building, member outreach, join osgeo

• Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and LDAP for the website.

• Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’ will be added after presentation.

Notes:

• Cleanup, blance

• Good comparison with friendly / competitors for visual comparison

• Note - update QGIS logo and eclipse Logo for comparison

• The composition is improved, looking more balanced with the text, spacing looks good

• Logo 1 - minimal changes

• The old one had a gap to be “open”

• Logo 2 - bring in two colors change from compass rose to compass on rose

• Logo text looks odd for spacing

• Logo 3 - bring in two ideas

• Like the sawtooth effect

• The combination of compass rose with compass

• Fits in best with the others

• Logo 4

• Change it up more, gradient, mark intermixed with words, breaks up OS and

• Logo 5

• Like a Spirogrpah rendering of the current elements

• Lots of movement with all the lines

• The font is clear, legible, with the darker colors

• Moves away from green

Exploring Logo 3 in other contexts

• Use a topo to pull out idea of geography for biz card, presentations, etc…

• Topo lines comes across as vintage - or steam punk

• Consider comparison with new qgis logo

• OSGeo - Educational content

• This is known as “GeoForAll” so we need a different example

• Other examples with two words to see line wrapping

• Silver Sponsor

• Community Project

• Still recommend short names for subterms

• OSGeo - Conference

• This is known as “FOSS4G” so we need a different example

• Discussion:

• Lots of nice elements to steal for sub brands

• More colors for sub-brands

• What font? Need to check it is an open font A google font…

Jody’s notes:

• remind me to share my sketch templates

• I like how light bulbs are now icons - and not a real thing anymore)

• for mission, vision, presentaiton - https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

• That “G” looks odd, tried to draw in elements with of an arrow?

• I think your QGIS logo may be out of date

• Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments were made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’: https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items- Finalize Visitor Journey (OSGeo)

• Decision making Logo Design (OSGeo)

• Providing Get Interactive with information for ‘Case Studies’ wireframes (OSGeo)

• Share corporate presentation on Core Values etc. with Get Interactive.

• JL - contact email list to set up a meeting with Harisson Grundy

• JG - setup a meeting on the visitor journeys

• JL - Share logo presentation as-is (ask for feedback on the topo background idea)

• JG: Anyone want to post these notes…

Next Meeting Agenda Items- Discuss input ‘Cases Studies’.

• Discuss decision Logo OSGeo.

• Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
[https://lists.osgeo.org/mailman/listinfo/marketing](https://lists.osgeo.org/mailman/listinfo/marketing)

-- 
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[Jeffrey_Johnson]

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:
https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email), GisUser
(channel for press release), Git (channel for code), mailing list (channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text, spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations, etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[Cameron_Shorter]

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd prefer not to have to spend extra time to re-create it, for what I'd consider little to no extra return on investment.

I'm not about to block the awesome momentum that I'm seeing happening in marketing committee, but will note that I'm in favour of leaving the osgeo logo unchanged.

Can we justify paying an external agency to update all derivatives of the OSGeo logo? If not, we should be careful about asking OSGeo communities to invest time in updating their logos. (We should be valuing the time of our communities too).

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:
https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email), GisUser
(channel for press release), Git (channel for code), mailing list (channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text, spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations, etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

[Jeffrey_Johnson]

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
prefer not to have to spend extra time to re-create it, for what I'd
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I'm not about to block the awesome momentum that I'm seeing happening in
marketing committee, but will note that I'm in favour of leaving the osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of the
OSGeo logo? If not, we should be careful about asking OSGeo communities to
invest time in updating their logos. (We should be valuing the time of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand ... or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on
the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list
here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

[Jeffrey_Johnson]

I've asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
prefer not to have to spend extra time to re-create it, for what I'd
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I'm not about to block the awesome momentum that I'm seeing happening in
marketing committee, but will note that I'm in favour of leaving the osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of the
OSGeo logo? If not, we should be careful about asking OSGeo communities to
invest time in updating their logos. (We should be valuing the time of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand ... or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on
the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list
here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

[Gert-Jan]

As a representative of one of the examples of a classic light-green derived "local logo" I can assure that we will take the challenge to update our Dutch logo to a new one based upon the yet-to-be-chosen new OSGeo.org logo.

Wouldn't it be fun if other chapters & committees would take that challenge too, and present their new logo at the Annual General Meeting during Foss4G in Boston?
And after all, we all have cartographers (thus designers!) amongst us, don't we?

Cheers,

Gert-Jan

-----Oorspronkelijk bericht-----
Van: Marketing [mailto:marketing-bounces@lists.osgeo.org] Namens Jeffrey Johnson
Verzonden: vrijdag 28 april 2017 22:47
Aan: Cameron Shorter
CC: Marketing
Onderwerp: Re: [Marketing] Logo Design

I've asked the vendor to add an example OSGeo Live derivative logo to the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I'd prefer not to have to spend extra time to re-create it, for
what I'd consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I'm not about to block the awesome momentum that I'm seeing happening
in marketing committee, but will note that I'm in favour of leaving
the osgeo logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the OSGeo logo? If not, we should be careful about asking OSGeo
communities to invest time in updating their logos. (We should be
valuing the time of our communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand ... or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on the old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list here for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3
DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting for this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that can help

Adoption - made their decision to use/or are already using open
source for their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a new plugin to GRASS

Impress - have so much fun with open source mapping they want to
join OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website, pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release on our website and via gisuser

Different channels require different media - the same tutorial
may be a PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser (channel for press release), Git (channel for code),
mailing list (channel for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in your area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations, etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-6552974
4)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments were made and saved in a new document: ‘interaction
Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/23014105
8

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

[Cameron_Shorter]

Thanks Jeff,

I'm looping Brian Hamlin into this conversation, as he has been responsible for most of the prior OSGeo-Live desktop artwork to date, and he has hinted that the existing OSGeo-Live logo could be better.

Cheers, Cameron

On 29/4/17 6:46 am, Jeffrey Johnson wrote:

I've asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
prefer not to have to spend extra time to re-create it, for what I'd
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I'm not about to block the awesome momentum that I'm seeing happening in
marketing committee, but will note that I'm in favour of leaving the osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of the
OSGeo logo? If not, we should be careful about asking OSGeo communities to
invest time in updating their logos. (We should be valuing the time of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand ... or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on
the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list
here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

--
Cameron Shorter
M +61 419 142 254

[jive]

Hello Brian, if you do have any feedback it is welcome. We have a meeting tomorrow morning to review/revise.

···

On 28 April 2017 at 15:25, Cameron Shorter <cameron.shorter@gmail.com> wrote:

Thanks Jeff,

I’m looping Brian Hamlin into this conversation, as he has been responsible for most of the prior OSGeo-Live desktop artwork to date, and he has hinted that the existing OSGeo-Live logo could be better.

Cheers, Cameron

On 29/4/17 6:46 am, Jeffrey Johnson wrote:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening in
marketing committee, but will note that I’m in favour of leaving the osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of the
OSGeo logo? If not, we should be careful about asking OSGeo communities to
invest time in updating their logos. (We should be valuing the time of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on
the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Jody Garnett

[astrid_emde]

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good and it is much nicer than the suggestions and many other Logos from local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I've asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com> wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
prefer not to have to spend extra time to re-create it, for what I'd
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I'm not about to block the awesome momentum that I'm seeing happening in
marketing committee, but will note that I'm in favour of leaving the osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of the
OSGeo logo? If not, we should be careful about asking OSGeo communities to
invest time in updating their logos. (We should be valuing the time of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand ... or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based on
the
old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email list
here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

Visitor Journey OSGeo v1 - Google Sheets

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities that
can help

Adoption - made their decision to use/or are already using open source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video, website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial may be a
PDF on the website, a handout at a conference, and a video on YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and recommendations.

Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to compass on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card, presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing anymore)

for mission, vision, presentaiton -
A New Vision for OSGeo | PPT)

That "G" looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017, adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
Marketing Info Page

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
Marketing Info Page

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
Marketing Info Page

--
--
Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

[jive]

Astrid I got a couple problems with our current logo, Color does not provide much contrast affecting legibility, font is commercial so I had to buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can find something to work from.

On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org> wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening
in
marketing committee, but will note that I’m in favour of leaving the
osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the time
of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that
can help

Adoption - made their decision to use/or are already using open
source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to
join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

–
Jody Garnett

[Cameron_Shorter]

I assume there are logo options listed somewhere? I can’t seem to find them.

Jody, to address your concerns, can we limit logo changes to changing text to an open font, and possibly adjust colours, but keep the same logo pattern?

···

On 4/5/17 3:31 pm, Jody Garnett wrote:

Astrid I got a couple problems with our current logo, Color does not provide much contrast affecting legibility, font is commercial so I had to buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can find something to work from.

On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org> wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening
in
marketing committee, but will note that I’m in favour of leaving the
osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the time
of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that
can help

Adoption - made their decision to use/or are already using open
source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to
join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

–
Jody Garnett

_______________________________________________
Marketing mailing list
[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
[https://lists.osgeo.org/mailman/listinfo/marketing](https://lists.osgeo.org/mailman/listinfo/marketing)

-- 
Cameron Shorter
M +61 419 142 254

[Peter_Mooney]

Cameron,

I have been looking at the logos on this PDF shared from Google Drive
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing

Perhaps there is another listing of the options?

Peter

···

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter@gmail.com> wrote:

I assume there are logo options listed somewhere? I can’t seem to find them.

Jody, to address your concerns, can we limit logo changes to changing text to an open font, and possibly adjust colours, but keep the same logo pattern?

On 4/5/17 3:31 pm, Jody Garnett wrote:

Astrid I got a couple problems with our current logo, Color does not provide much contrast affecting legibility, font is commercial so I had to buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can find something to work from.

On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org> wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening
in
marketing committee, but will note that I’m in favour of leaving the
osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the time
of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that
can help

Adoption - made their decision to use/or are already using open
source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to
join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

–
Jody Garnett

_______________________________________________
Marketing mailing list
[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
[https://lists.osgeo.org/mailman/listinfo/marketing](https://lists.osgeo.org/mailman/listinfo/marketing)

-- 
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[ticheler]

Hi All,

I honestly welcome the new logo proposal and agree it is time to update / refresh the current logo!

And actually like the proposed / preferred “Sophisticated” version a lot!

Change is never easy, but that should not stop us from changing and renewing ourselves. Even if it is only about the logo. I understand the hesitation because of existing derived logo’s but think that should not force us to hold on to what we currently have.

My 2 cents, even though I’m no longer active in the Marketing committee and you can safely ignore my point of view

Cheers,
Jeroen

···

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter@gmail.com> wrote:

I assume there are logo options listed somewhere? I can’t seem to find them.

Jody, to address your concerns, can we limit logo changes to changing text to an open font, and possibly adjust colours, but keep the same logo pattern?

On 4/5/17 3:31 pm, Jody Garnett wrote:

Astrid I got a couple problems with our current logo, Color does not provide much contrast affecting legibility, font is commercial so I had to buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can find something to work from.

On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org> wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening
in
marketing committee, but will note that I’m in favour of leaving the
osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the time
of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that
can help

Adoption - made their decision to use/or are already using open
source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to
join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

–
Jody Garnett

_______________________________________________
Marketing mailing list
[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
[https://lists.osgeo.org/mailman/listinfo/marketing](https://lists.osgeo.org/mailman/listinfo/marketing)

-- 
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[ticheler]

Hi All,

I honestly welcome the new logo proposal and agree it is time to update / refresh the current logo!

And actually like the proposed / preferred “Sophisticated” version a lot!

Change is never easy, but that should not stop us from changing and renewing ourselves. Even if it is only about the logo. I understand the hesitation because of existing derived logo’s but think that should not force us to hold on to what we currently have.

My 2 cents, even though I’m no longer active in the Marketing committee and you can safely ignore my point of view

Cheers,
Jeroen

···

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter@gmail.com> wrote:

I assume there are logo options listed somewhere? I can’t seem to find them.

Jody, to address your concerns, can we limit logo changes to changing text to an open font, and possibly adjust colours, but keep the same logo pattern?

On 4/5/17 3:31 pm, Jody Garnett wrote:

Astrid I got a couple problems with our current logo, Color does not provide much contrast affecting legibility, font is commercial so I had to buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can find something to work from.

On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org> wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening
in
marketing committee, but will note that I’m in favour of leaving the
osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the time
of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that
can help

Adoption - made their decision to use/or are already using open
source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to
join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

–
Jody Garnett

_______________________________________________
Marketing mailing list
[Marketing@lists.osgeo.org](mailto:Marketing@lists.osgeo.org)
[https://lists.osgeo.org/mailman/listinfo/marketing](https://lists.osgeo.org/mailman/listinfo/marketing)

-- 
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[Gert-Jan]

Hi all,

Perhaps good too bring in mind the way QGis changed it's logo recently.
A few years ago a first attempt was made by asking the entire community to send in options, proposals etc.
That didnt'w ork out.
Last year, in a second attempt, a professional designer was asked to design a logo, and the community unanimously voted in favor of it [1].

For the OSGeo logo we skipped the first attempt, and immediately went to the "external designed" route.
Seems like our community sort of needed the first attempt in order to be able to accept the external design

The QGis project proudly announced the new logo, complete with a new styleguide and a call to local groups to be creative and use the new logo as a base for their new local logos. [2]

Let's take that as an example for the new OSGeo logo implementation.

Kind regards,

Gert-Jan

[1] http://blog.qgis.org/2016/12/13/new-qgis-3-0-logo-candidate/
[2] http://blog.qgis.org/2017/04/29/logo-evolution-call-to-user-groups/

Jeroen Ticheler schreef op 04-05-2017 12:39:

Hi All,

I honestly welcome the new logo proposal and agree it is time to
update / refresh the current logo!

And actually like the proposed / preferred “Sophisticated” version
a lot!

Change is never easy, but that should not stop us from changing and
renewing ourselves. Even if it is only about the logo. I understand
the hesitation because of existing derived logo’s but think that
should not force us to hold on to what we currently have.

My 2 cents, even though I’m no longer active in the Marketing
committee and you can safely ignore my point of view

Cheers,
Jeroen

On 4 May 2017, at 12:22, Peter Mooney <petermooney78@gmail.com>
wrote:

Cameron,

I have been looking at the logos on this PDF shared from Google
Drive

https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing

[2]

Perhaps there is another listing of the options?

Peter

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

I assume there are logo options listed somewhere? I can't seem to
find them.

Jody, to address your concerns, can we limit logo changes to
changing text to an open font, and possibly adjust colours, but keep
the same logo pattern?

On 4/5/17 3:31 pm, Jody Garnett wrote:
Astrid I got a couple problems with our current logo, Color does
not provide much contrast affecting legibility, font is commercial
so I had to buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps
we can find something to work from.

On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo)
<astrid_emde@osgeo.org> wrote:
Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is
good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I've asked the vendor to add an example OSGeo Live derivative logo

to

the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson

<ortelius@gmail.com>

wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the

OSGeo-Live

logo, I'd
prefer not to have to spend extra time to re-create it, for what

I'd

consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you

want.

I'm not about to block the awesome momentum that I'm seeing

happening

in
marketing committee, but will note that I'm in favour of leaving

the

osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all

derivatives of

the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the

time

of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects

can

choose to use or not. This is the same scenario for sub-sites on

the

site. This project will provide a framework to work in. Its up to

the

communities, initiatives etc to work within it and be on brand

... or

not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos

should

look and follow the brand. This is applicable for local

chapters too

(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png [3])

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are

based

on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png [4]

If the old logo changes, then I think it important to

consider the

impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the

email

list
here
for the record).
----

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept &

Strategy.

Review Wireframes: Interaction Design V2 - moved to next

meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by

OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

[5]

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be

moved

down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical

language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter

volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work

that

can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in

this

information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo

events

Just the knowledge that open source mapping, research tools

exist.

Bonus if they learn about local chapters, or GeoForAll

communities

that
can help

Adoption - made their decision to use/or are already using

open

source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want

to

join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing

committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop,

video,

website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information,

Tutorials,

Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos,

demos,

magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a

press

release
on our website and via gisuser

Different channels require different media - the same

tutorial

may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth,

Conference

Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for

email),

GisUser
(channel for press release), Git (channel for code), mailing

list

(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local

meetup

in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive

contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user

community

Next level is participating, so open source can be

sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept

&

Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual

comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the

text,

spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be "open"

Logo 2 - bring in two colors change from compass rose to

compass

on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words,

breaks up

OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different

example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google

font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -

https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744
[6])

That "G" looks odd, tried to draw in elements with of an

arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next

meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:

https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
[7]

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case

Studies’

wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson

Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the

topo

background idea)

JG: Anyone want to post these notes...

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid

to

reply).

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

--
Cameron Shorter
M +61 419 142 254 [8]

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

--
Cameron Shorter
M +61 419 142 254 [8]

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

--
Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde [9]
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]
--

--
Jody Garnett

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

--
Cameron Shorter
M +61 419 142 254 [8]

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

Links:
------
[1] https://lists.osgeo.org/mailman/listinfo/marketing
[2]
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing
[3] https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png
[4] https://live.osgeo.org/_images/banner.png
[5]
https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
[6] https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744
[7] https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
[8] tel:+61%20419%20142%20254
[9] http://wiki.osgeo.org/wiki/User:Astrid_Emde
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[ticheler]

I fully agree! We did the same for GeoNetwork about two years ago.

On 4 May 2017, at 13:29, Gert-Jan van der Weijden (OSGeo.nl) <gert-jan@osgeo.nl> wrote:

Hi all,

Perhaps good too bring in mind the way QGis changed it’s logo recently.
A few years ago a first attempt was made by asking the entire community to send in options, proposals etc.
That didnt’w ork out.
Last year, in a second attempt, a professional designer was asked to design a logo, and the community unanimously voted in favor of it [1].

For the OSGeo logo we skipped the first attempt, and immediately went to the “external designed” route.
Seems like our community sort of needed the first attempt in order to be able to accept the external design

The QGis project proudly announced the new logo, complete with a new styleguide and a call to local groups to be creative and use the new logo as a base for their new local logos. [2]

Let’s take that as an example for the new OSGeo logo implementation.

Kind regards,

Gert-Jan

[1] http://blog.qgis.org/2016/12/13/new-qgis-3-0-logo-candidate/
[2] http://blog.qgis.org/2017/04/29/logo-evolution-call-to-user-groups/

Jeroen Ticheler schreef op 04-05-2017 12:39:

Hi All,
I honestly welcome the new logo proposal and agree it is time to
update / refresh the current logo!
And actually like the proposed / preferred “Sophisticated” version
a lot!
Change is never easy, but that should not stop us from changing and
renewing ourselves. Even if it is only about the logo. I understand
the hesitation because of existing derived logo’s but think that
should not force us to hold on to what we currently have.
My 2 cents, even though I’m no longer active in the Marketing
committee and you can safely ignore my point of view
Cheers,
Jeroen

On 4 May 2017, at 12:22, Peter Mooney <petermooney78@gmail.com>
wrote:
Cameron,
I have been looking at the logos on this PDF shared from Google
Drive

https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing

[2]
Perhaps there is another listing of the options?
Peter
On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter
cameron.shorter@gmail.com wrote:
I assume there are logo options listed somewhere? I can’t seem to
find them.
Jody, to address your concerns, can we limit logo changes to
changing text to an open font, and possibly adjust colours, but keep
the same logo pattern?
On 4/5/17 3:31 pm, Jody Garnett wrote:
Astrid I got a couple problems with our current logo, Color does
not provide much contrast affecting legibility, font is commercial
so I had to buy it to generate new sponsor logos.
Can you say what you like about the current logo/ branding? Perhaps
we can find something to work from.
On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo)
astrid_emde@osgeo.org wrote:
Hi,
I am a bit late with my answer.
I would like to suggest to stay with our actual OSGeo logo. It is
good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.
Astrid
Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo

to

the presentation on this page.
On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson

ortelius@gmail.com

wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
cameron.shorter@gmail.com wrote:

Hi Jeffrey,
Thanks for the heads up. As the person who created the

OSGeo-Live

logo, I’d
prefer not to have to spend extra time to re-create it, for what

I’d

consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you

want.

I’m not about to block the awesome momentum that I’m seeing

happening

in
marketing committee, but will note that I’m in favour of leaving

the

osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all

derivatives of

the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the

time

of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects

can

choose to use or not. This is the same scenario for sub-sites on

the

site. This project will provide a framework to work in. Its up to

the

communities, initiatives etc to work within it and be on brand

… or

not.

Cheers, Cameron
On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos

should

look and follow the brand. This is applicable for local

chapters too

(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png [3])
On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.
On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:
There are a number of logos that have been created which are

based

on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png [4]
If the old logo changes, then I think it important to

consider the

impact
of updating all derivative logos.
On 28/4/17 7:11 am, Jody Garnett wrote:
Meeting mins are available from yesterday (sending to the

email

list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design
Date: April 26 2017 - 16:00 PM
Agenda
Last Meeting Follow-Up
Review: Visitor Journey document.
Set up meeting with Harrison Grundy
New Business
Milestone: Presentation Initial Branding - Concept &

Strategy.

Review Wireframes: Interaction Design V2 - moved to next

meeting.

Request for input: ‘Case Studies’
Attendees
Get Interactive
Jeffrey Lasut (Project Owner),
Patrick Kepel (Project Manager),
Ching Knikkink (Senior Designer)
OSGeo
Jody
Jeffrey Johnson (technical difficulty)
Minutes
Review: Visitor Journey document:
In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by

OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

[5]

Review of document with Jody and Patrick:
Clarification that this is an ongoing process
Should we fill in a guess, or leave blank?
Balance between
Awareness / Consideration / Evaluation
Most content that has been initially written here should be

moved

down
into adoption
Adoption
This is what is easiest to write since it was we focus on
Impress / Enthuse / Advocate
Community development, building
JG and JJ: Started filling in the document yesterday
JG outlined the academic and outreach stories
Needs review from GeoForAll and local chapter volunteers
Q: How many people worked on the document?
3 to 4 people?
Q: How comfortable are we that this document is complete?
Most of the ideas are on the table
Can be more clearly expressed / with correct technical

language

Do not think we are missing anything BIG
Request review/content from Academic and Local Chapter

volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?
This spreadsheet is needed to drive wireframe creation
Wireframe creation is stuck on this, but there is other work

that

can be
done while Get Interactive waits
Discussion/Clarifications to help guide OSGeo in filling in

this

information:
Stages - for non-community members (example students)
Awareness - Consider to use OSGeo projects, go to an OSGeo

events

Just the knowledge that open source mapping, research tools

exist.

Bonus if they learn about local chapters, or GeoForAll

communities

that
can help
Adoption - made their decision to use/or are already using

open

source
for
their project or theses
What tools we can provide to make this easier
GeoForAll can help support them here
Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS
Impress - have so much fun with open source mapping they want

to

join
OSGeo
Presenting papers
Telling other other Grad students
Stages - for stakeholders
Awareness
Check that members are aware of all that OSGeo offers
Focused on building connections between OSGeo groups
Adoption - how to take part in more OSGeo activities
How to encourage stakeholders to participate in OSGeo (rather
If you work on a project, how to set up a code sprint
If you work on a local chapter, how to join marketing

committee

Impress
Both messager outreach to non-members
Promote OSGeo as an organization - name OSGeo as a solution
Recruit new members to grow our community
Conversation about terms (see Legend tab of spreadsheet)
Which content do we need?
Information
Things that need to be written
Tutorial is a content (could be delivered as a workshop,

video,

website,
pdf, handout)
Examples: Getting Started, FAQ, Project Information,

Tutorials,

Case
Studies, MOU, Press Release, MOU
Which media can we use?
Formats
Examples: website, offline (brochures, handouts), videos,

demos,

magazines, social media
Which channels
Where the communication occurs
The same content can go out on multiple channels - example a

press

release
on our website and via gisuser
Different channels require different media - the same

tutorial

may be a
PDF on the website, a handout at a conference, and a video on
YouTube.
Website, Twitter, Facebook, Linkedin, Conference Booth,

Conference

Presentation, Conference Workshop
Examples: Website (landing pages), MailChimp (channel for

email),

GisUser
(channel for press release), Git (channel for code), mailing

list

(channel
for email)
Tools, response and followup:
Goal is to create a response in the target audience
Follow up email after user has downloaded the software
Collecting biz cards at a conference to check back with booth
attendees
Create an interaction between events:
Download qgis, get an email three days later about a local

meetup

in
your
area, follow up with foss4g news
Call-to-Action button on the website (landing page)
Stages - for stakeholders members
Awareness
Consider to join us (rather than just use our software and
materials)
You can join a local chapter and take part
How to encourage service providers into productive

contributors?

Do you support open source? Are you sure?
Encourage the use of open source you help grow the user

community

Next level is participating, so open source can be

sustainable

Adoption
How to join a local chapter and help out in your community
Impress
Having fun? Encourage others to join
Burnt out? Encourage others to help
Community building, member outreach, join osgeo
Set up meeting with Harrison Grundy
Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.
Milestone: Presentation Initial Branding - Concept & Strategy
Presentation and substantiation on logo design and
recommendations.
Link to document: ‘Presentation Initial Branding - Concept

&

Strategy’’
will be added after presentation.
Notes:
Cleanup, blance
Good comparison with friendly / competitors for visual

comparison

Note - update QGIS logo and eclipse Logo for comparison
The composition is improved, looking more balanced with the

text,

spacing
looks good
Logo 1 - minimal changes
The old one had a gap to be “open”
Logo 2 - bring in two colors change from compass rose to

compass

on rose
Logo text looks odd for spacing
Logo 3 - bring in two ideas
Like the sawtooth effect
The combination of compass rose with compass
Fits in best with the others
Logo 4
Change it up more, gradient, mark intermixed with words,

breaks up

OS
and
Logo 5
Like a Spirogrpah rendering of the current elements
Lots of movement with all the lines
The font is clear, legible, with the darker colors
Moves away from green
Exploring Logo 3 in other contexts
Use a topo to pull out idea of geography for biz card,
presentations,
etc…
Topo lines comes across as vintage - or steam punk
Consider comparison with new qgis logo
OSGeo - Educational content
This is known as “GeoForAll” so we need a different

example

Other examples with two words to see line wrapping
Silver Sponsor
Community Project
Still recommend short names for subterms
OSGeo - Conference
This is known as “FOSS4G” so we need a different example
Discussion:
Lots of nice elements to steal for sub brands
More colors for sub-brands
What font? Need to check it is an open font A google

font…

Jody’s notes:
remind me to share my sketch templates
I like how light bulbs are now icons - and not a real thing
anymore)
for mission, vision, presentaiton -

https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744
[6])

That “G” looks odd, tried to draw in elements with of an

arrow?

I think your QGIS logo may be out of date
Update Wireframes: ‘Interaction Design V2’: moved to next

meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’
Link to ‘Interaction Design V2’:

https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
[7]

Action Items
Finalize Visitor Journey (OSGeo)
Decision making Logo Design (OSGeo)
Providing Get Interactive with information for ‘Case

Studies’

wireframes
(OSGeo)
Share corporate presentation on Core Values etc. with Get
Interactive.
JL - contact email list to set up a meeting with Harisson

Grundy

JG - setup a meeting on the visitor journeys
JL - Share logo presentation as-is (ask for feedback on the

topo

background idea)
JG: Anyone want to post these notes…
Next Meeting Agenda Items
Discuss input ‘Cases Studies’.
Discuss decision Logo OSGeo.
Marketing & Collateral for FOSS4G Boston (waiting for Astrid

to

reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

Cameron Shorter
M +61 419 142 254 [8]

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

–
Cameron Shorter
M +61 419 142 254 [8]

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde [9]

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

–
Jody Garnett

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

–
Cameron Shorter
M +61 419 142 254 [8]

---

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Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing [1]

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing
Links:

[1] https://lists.osgeo.org/mailman/listinfo/marketing
[2]
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing
[3] https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png
[4] https://live.osgeo.org/_images/banner.png
[5]
https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
[6] https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744
[7] https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
[8] tel:+61%20419%20142%20254
[9] http://wiki.osgeo.org/wiki/User:Astrid_Emde

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[Jeffrey_Johnson]

These is the current iteration from the designer.

On Thu, May 4, 2017 at 3:22 AM, Peter Mooney <petermooney78@gmail.com> wrote:

Cameron,

I have been looking at the logos on this PDF shared from Google Drive
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing

Perhaps there is another listing of the options?

Peter

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter@gmail.com>
wrote:

I assume there are logo options listed somewhere? I can't seem to find
them.

Jody, to address your concerns, can we limit logo changes to changing text
to an open font, and possibly adjust colours, but keep the same logo
pattern?

On 4/5/17 3:31 pm, Jody Garnett wrote:

Astrid I got a couple problems with our current logo, Color does not
provide much contrast affecting legibility, font is commercial so I had to
buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can
find something to work from.
On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org>
wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
> I've asked the vendor to add an example OSGeo Live derivative logo to
> the presentation on this page.
>
>
>
> On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
> wrote:
>> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
>> <cameron.shorter@gmail.com> wrote:
>>> Hi Jeffrey,
>>>
>>> Thanks for the heads up. As the person who created the OSGeo-Live
>>> logo, I'd
>>> prefer not to have to spend extra time to re-create it, for what I'd
>>> consider little to no extra return on investment.
>>
>> Not required. OSGeo live can continue to use the old one if you want.
>>
>>> I'm not about to block the awesome momentum that I'm seeing happening
>>> in
>>> marketing committee, but will note that I'm in favour of leaving the
>>> osgeo
>>> logo unchanged.
>>
>> Thats fine. There is no reason for everyone to agree.
>>
>>> Can we justify paying an external agency to update all derivatives of
>>> the
>>> OSGeo logo? If not, we should be careful about asking OSGeo
>>> communities to
>>> invest time in updating their logos. (We should be valuing the time
>>> of our
>>> communities too).
>>
>> The external agency will provide a system in which sub-brands can
>> follow the logo and stay on brand which the sub brands/projects can
>> choose to use or not. This is the same scenario for sub-sites on the
>> site. This project will provide a framework to work in. Its up to the
>> communities, initiatives etc to work within it and be on brand ... or
>> not.
>>
>>> Cheers, Cameron
>>>
>>>
>>>
>>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>>>
>>>> Or I should say a set of guidelines for how derivative logos should
>>>> look and follow the brand. This is applicable for local chapters too
>>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>>>
>>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
>>>> <ortelius@gmail.com>
>>>> wrote:
>>>>>
>>>>> These derivative logos are included in the scope of work.
>>>>>
>>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
>>>>> <cameron.shorter@gmail.com>
>>>>> wrote:
>>>>>>
>>>>>> A comment on logo design:
>>>>>>
>>>>>> There are a number of logos that have been created which are based
>>>>>> on
>>>>>> the
>>>>>> old logo. Eg: OSGeo-Live logo.
>>>>>> https://live.osgeo.org/_images/banner.png
>>>>>>
>>>>>> If the old logo changes, then I think it important to consider the
>>>>>> impact
>>>>>> of updating all derivative logos.
>>>>>>
>>>>>>
>>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>>>>>
>>>>>> Meeting mins are available from yesterday (sending to the email
>>>>>> list
>>>>>> here
>>>>>> for the record).
>>>>>> ----
>>>>>>
>>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>>>>>
>>>>>>
>>>>>> Date: April 26 2017 - 16:00 PM
>>>>>>
>>>>>> Agenda
>>>>>>
>>>>>> Last Meeting Follow-Up
>>>>>>
>>>>>> Review: Visitor Journey document.
>>>>>>
>>>>>> Set up meeting with Harrison Grundy
>>>>>>
>>>>>>
>>>>>> New Business
>>>>>>
>>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>>>>>
>>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>>>>>
>>>>>> Request for input: ‘Case Studies’
>>>>>>
>>>>>>
>>>>>> Attendees
>>>>>>
>>>>>> Get Interactive
>>>>>>
>>>>>> Jeffrey Lasut (Project Owner),
>>>>>>
>>>>>> Patrick Kepel (Project Manager),
>>>>>>
>>>>>> Ching Knikkink (Senior Designer)
>>>>>>
>>>>>>
>>>>>> OSGeo
>>>>>>
>>>>>> Jody
>>>>>>
>>>>>> Jeffrey Johnson (technical difficulty)
>>>>>>
>>>>>> Minutes
>>>>>>
>>>>>> Review: Visitor Journey document:
>>>>>>
>>>>>>
>>>>>> In the latest mail conversation OSGeo stated that the Visitor
>>>>>> Journey is
>>>>>> going to be an ongoing process. Review added information by OSGeo.
>>>>>>
>>>>>>
>>>>>> Link to the Visitor Journey document’:
>>>>>>
>>>>>>
>>>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>>>>>
>>>>>>
>>>>>> Review of document with Jody and Patrick:
>>>>>>
>>>>>> Clarification that this is an ongoing process
>>>>>>
>>>>>> Should we fill in a guess, or leave blank?
>>>>>>
>>>>>> Balance between
>>>>>>
>>>>>> Awareness / Consideration / Evaluation
>>>>>>
>>>>>> Most content that has been initially written here should be moved
>>>>>> down
>>>>>> into adoption
>>>>>>
>>>>>> Adoption
>>>>>>
>>>>>> This is what is easiest to write since it was we focus on
>>>>>>
>>>>>> Impress / Enthuse / Advocate
>>>>>>
>>>>>> Community development, building
>>>>>>
>>>>>> JG and JJ: Started filling in the document yesterday
>>>>>>
>>>>>> JG outlined the academic and outreach stories
>>>>>>
>>>>>> Needs review from GeoForAll and local chapter volunteers
>>>>>>
>>>>>> Q: How many people worked on the document?
>>>>>>
>>>>>> 3 to 4 people?
>>>>>>
>>>>>> Q: How comfortable are we that this document is complete?
>>>>>>
>>>>>> Most of the ideas are on the table
>>>>>>
>>>>>> Can be more clearly expressed / with correct technical language
>>>>>>
>>>>>> Do not think we are missing anything BIG
>>>>>>
>>>>>> Request review/content from Academic and Local Chapter volunteers
>>>>>>
>>>>>> Q: Can Get Interactive proceed, or are they going to be stuck
>>>>>> waiting
>>>>>> for
>>>>>> this document?
>>>>>>
>>>>>> This spreadsheet is needed to drive wireframe creation
>>>>>>
>>>>>> Wireframe creation is stuck on this, but there is other work that
>>>>>> can be
>>>>>> done while Get Interactive waits
>>>>>>
>>>>>>
>>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>>>>>> information:
>>>>>>
>>>>>>
>>>>>> Stages - for non-community members (example students)
>>>>>>
>>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>>>>>
>>>>>> Just the knowledge that open source mapping, research tools exist.
>>>>>>
>>>>>> Bonus if they learn about local chapters, or GeoForAll communities
>>>>>> that
>>>>>> can help
>>>>>>
>>>>>> Adoption - made their decision to use/or are already using open
>>>>>> source
>>>>>> for
>>>>>> their project or theses
>>>>>>
>>>>>> What tools we can provide to make this easier
>>>>>>
>>>>>> GeoForAll can help support them here
>>>>>>
>>>>>> Ideal Story: Write a thesis using GRASS for analysis, and
>>>>>> contribute a
>>>>>> new
>>>>>> plugin to GRASS
>>>>>>
>>>>>> Impress - have so much fun with open source mapping they want to
>>>>>> join
>>>>>> OSGeo
>>>>>>
>>>>>> Presenting papers
>>>>>>
>>>>>> Telling other other Grad students
>>>>>>
>>>>>>
>>>>>> Stages - for stakeholders
>>>>>>
>>>>>> Awareness
>>>>>>
>>>>>> Check that members are aware of all that OSGeo offers
>>>>>>
>>>>>> Focused on building connections between OSGeo groups
>>>>>>
>>>>>> Adoption - how to take part in more OSGeo activities
>>>>>>
>>>>>> How to encourage stakeholders to participate in OSGeo (rather
>>>>>>
>>>>>> If you work on a project, how to set up a code sprint
>>>>>>
>>>>>> If you work on a local chapter, how to join marketing committee
>>>>>>
>>>>>> Impress
>>>>>>
>>>>>> Both messager outreach to non-members
>>>>>>
>>>>>> Promote OSGeo as an organization - name OSGeo as a solution
>>>>>>
>>>>>> Recruit new members to grow our community
>>>>>>
>>>>>>
>>>>>> Conversation about terms (see Legend tab of spreadsheet)
>>>>>>
>>>>>> Which content do we need?
>>>>>>
>>>>>> Information
>>>>>>
>>>>>> Things that need to be written
>>>>>>
>>>>>> Tutorial is a content (could be delivered as a workshop, video,
>>>>>> website,
>>>>>> pdf, handout)
>>>>>>
>>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials,
>>>>>> Case
>>>>>> Studies, MOU, Press Release, MOU
>>>>>>
>>>>>> Which media can we use?
>>>>>>
>>>>>> Formats
>>>>>>
>>>>>> Examples: website, offline (brochures, handouts), videos, demos,
>>>>>> magazines, social media
>>>>>>
>>>>>> Which channels
>>>>>>
>>>>>> Where the communication occurs
>>>>>>
>>>>>> The same content can go out on multiple channels - example a press
>>>>>> release
>>>>>> on our website and via gisuser
>>>>>>
>>>>>> Different channels require different media - the same tutorial
>>>>>> may be a
>>>>>> PDF on the website, a handout at a conference, and a video on
>>>>>> YouTube.
>>>>>>
>>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>>>>>> Presentation, Conference Workshop
>>>>>>
>>>>>> Examples: Website (landing pages), MailChimp (channel for email),
>>>>>> GisUser
>>>>>> (channel for press release), Git (channel for code), mailing list
>>>>>> (channel
>>>>>> for email)
>>>>>>
>>>>>> Tools, response and followup:
>>>>>>
>>>>>> Goal is to create a response in the target audience
>>>>>>
>>>>>> Follow up email after user has downloaded the software
>>>>>>
>>>>>> Collecting biz cards at a conference to check back with booth
>>>>>> attendees
>>>>>>
>>>>>> Create an interaction between events:
>>>>>>
>>>>>> Download qgis, get an email three days later about a local meetup
>>>>>> in
>>>>>> your
>>>>>> area, follow up with foss4g news
>>>>>>
>>>>>> Call-to-Action button on the website (landing page)
>>>>>>
>>>>>>
>>>>>> Stages - for stakeholders members
>>>>>>
>>>>>> Awareness
>>>>>>
>>>>>> Consider to join us (rather than just use our software and
>>>>>> materials)
>>>>>>
>>>>>> You can join a local chapter and take part
>>>>>>
>>>>>> How to encourage service providers into productive contributors?
>>>>>>
>>>>>> Do you support open source? Are you sure?
>>>>>>
>>>>>> Encourage the use of open source you help grow the user community
>>>>>>
>>>>>> Next level is participating, so open source can be sustainable
>>>>>>
>>>>>> Adoption
>>>>>>
>>>>>> How to join a local chapter and help out in your community
>>>>>>
>>>>>> Impress
>>>>>>
>>>>>> Having fun? Encourage others to join
>>>>>>
>>>>>> Burnt out? Encourage others to help
>>>>>>
>>>>>> Community building, member outreach, join osgeo
>>>>>>
>>>>>>
>>>>>> Set up meeting with Harrison Grundy
>>>>>>
>>>>>> Meeting with Harrison Grundy (SAC) to discuss production
>>>>>> environment and
>>>>>> LDAP for the website.
>>>>>>
>>>>>>
>>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>>>>>>
>>>>>> Presentation and substantiation on logo design and
>>>>>> recommendations.
>>>>>>
>>>>>> Link to document: ‘Presentation Initial Branding - Concept &
>>>>>> Strategy’’
>>>>>> will be added after presentation.
>>>>>>
>>>>>>
>>>>>> Notes:
>>>>>>
>>>>>> Cleanup, blance
>>>>>>
>>>>>> Good comparison with friendly / competitors for visual comparison
>>>>>>
>>>>>> Note - update QGIS logo and eclipse Logo for comparison
>>>>>>
>>>>>> The composition is improved, looking more balanced with the text,
>>>>>> spacing
>>>>>> looks good
>>>>>>
>>>>>> Logo 1 - minimal changes
>>>>>>
>>>>>> The old one had a gap to be "open"
>>>>>>
>>>>>> Logo 2 - bring in two colors change from compass rose to compass
>>>>>> on rose
>>>>>>
>>>>>> Logo text looks odd for spacing
>>>>>>
>>>>>> Logo 3 - bring in two ideas
>>>>>>
>>>>>> Like the sawtooth effect
>>>>>>
>>>>>> The combination of compass rose with compass
>>>>>>
>>>>>> Fits in best with the others
>>>>>>
>>>>>> Logo 4
>>>>>>
>>>>>> Change it up more, gradient, mark intermixed with words, breaks up
>>>>>> OS
>>>>>> and
>>>>>>
>>>>>> Logo 5
>>>>>>
>>>>>> Like a Spirogrpah rendering of the current elements
>>>>>>
>>>>>> Lots of movement with all the lines
>>>>>>
>>>>>> The font is clear, legible, with the darker colors
>>>>>>
>>>>>> Moves away from green
>>>>>>
>>>>>>
>>>>>> Exploring Logo 3 in other contexts
>>>>>>
>>>>>> Use a topo to pull out idea of geography for biz card,
>>>>>> presentations,
>>>>>> etc…
>>>>>>
>>>>>> Topo lines comes across as vintage - or steam punk
>>>>>>
>>>>>> Consider comparison with new qgis logo
>>>>>>
>>>>>> OSGeo - Educational content
>>>>>>
>>>>>> This is known as “GeoForAll” so we need a different example
>>>>>>
>>>>>> Other examples with two words to see line wrapping
>>>>>>
>>>>>> Silver Sponsor
>>>>>>
>>>>>> Community Project
>>>>>>
>>>>>> Still recommend short names for subterms
>>>>>>
>>>>>> OSGeo - Conference
>>>>>>
>>>>>> This is known as “FOSS4G” so we need a different example
>>>>>>
>>>>>> Discussion:
>>>>>>
>>>>>> Lots of nice elements to steal for sub brands
>>>>>>
>>>>>> More colors for sub-brands
>>>>>>
>>>>>> What font? Need to check it is an open font A google font…
>>>>>>
>>>>>>
>>>>>>
>>>>>> Jody’s notes:
>>>>>>
>>>>>> remind me to share my sketch templates
>>>>>>
>>>>>> I like how light bulbs are now icons - and not a real thing
>>>>>> anymore)
>>>>>>
>>>>>> for mission, vision, presentaiton -
>>>>>>
>>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>>>>>
>>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>>>>>>
>>>>>> I think your QGIS logo may be out of date
>>>>>>
>>>>>>
>>>>>>
>>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>>>>>
>>>>>> Based on the information given by OSGeo on April 12 2017,
>>>>>> adjustments
>>>>>> were
>>>>>> made and saved in a new document: ‘interaction Design V2’
>>>>>>
>>>>>> Link to ‘Interaction Design V2’:
>>>>>>
>>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>>>>>
>>>>>> Action Items
>>>>>>
>>>>>> Finalize Visitor Journey (OSGeo)
>>>>>>
>>>>>> Decision making Logo Design (OSGeo)
>>>>>>
>>>>>> Providing Get Interactive with information for ‘Case Studies’
>>>>>> wireframes
>>>>>> (OSGeo)
>>>>>>
>>>>>> Share corporate presentation on Core Values etc. with Get
>>>>>> Interactive.
>>>>>>
>>>>>> JL - contact email list to set up a meeting with Harisson Grundy
>>>>>>
>>>>>> JG - setup a meeting on the visitor journeys
>>>>>>
>>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>>>>>> background idea)
>>>>>>
>>>>>> JG: Anyone want to post these notes...
>>>>>>
>>>>>> Next Meeting Agenda Items
>>>>>>
>>>>>> Discuss input ‘Cases Studies’.
>>>>>>
>>>>>> Discuss decision Logo OSGeo.
>>>>>>
>>>>>> Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
>>>>>> reply).
>>>>>>
>>>>>>
>>>>>>
>>>>>> _______________________________________________
>>>>>> Marketing mailing list
>>>>>> Marketing@lists.osgeo.org
>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Cameron Shorter
>>>>>> M +61 419 142 254
>>>>>>
>>>>>> _______________________________________________
>>>>>> Marketing mailing list
>>>>>> Marketing@lists.osgeo.org
>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>> --
>>> Cameron Shorter
>>> M +61 419 142 254
>>>
>
> _______________________________________________
> Marketing mailing list
> Marketing@lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing

--
--
Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde
_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
--
Jody Garnett

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

--
Cameron Shorter
M +61 419 142 254

_______________________________________________
Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

[jive]

There was one newer from yesterday’s meeting as the designer responds to our feedback. I have an action item to gather up the feedback thus far for this email list.

On Thu, May 4, 2017 at 7:53 AM Jeffrey Johnson <ortelius@gmail.com> wrote:

These is the current iteration from the designer.

On Thu, May 4, 2017 at 3:22 AM, Peter Mooney <petermooney78@gmail.com> wrote:

Cameron,

I have been looking at the logos on this PDF shared from Google Drive
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing

Perhaps there is another listing of the options?

Peter

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter@gmail.com>
wrote:

I assume there are logo options listed somewhere? I can’t seem to find
them.

Jody, to address your concerns, can we limit logo changes to changing text
to an open font, and possibly adjust colours, but keep the same logo
pattern?

On 4/5/17 3:31 pm, Jody Garnett wrote:

Astrid I got a couple problems with our current logo, Color does not
provide much contrast affecting legibility, font is commercial so I had to
buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can
find something to work from.
On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde@osgeo.org>
wrote:

Hi,

I am a bit late with my answer.

I would like to suggest to stay with our actual OSGeo logo. It is good
and it is much nicer than the suggestions and many other Logos from
local chapters or OSGeo-Live refer to it or the seal.

Astrid

Am 2017-04-28 22:46, schrieb Jeffrey Johnson:

I’ve asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius@gmail.com>
wrote:

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter@gmail.com> wrote:

Hi Jeffrey,

Thanks for the heads up. As the person who created the OSGeo-Live
logo, I’d
prefer not to have to spend extra time to re-create it, for what I’d
consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

I’m not about to block the awesome momentum that I’m seeing happening
in
marketing committee, but will note that I’m in favour of leaving the
osgeo
logo unchanged.

Thats fine. There is no reason for everyone to agree.

Can we justify paying an external agency to update all derivatives of
the
OSGeo logo? If not, we should be careful about asking OSGeo
communities to
invest time in updating their logos. (We should be valuing the time
of our
communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand … or
not.

Cheers, Cameron

On 29/4/17 1:09 am, Jeffrey Johnson wrote:

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
<ortelius@gmail.com>
wrote:

These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
<cameron.shorter@gmail.com>
wrote:

A comment on logo design:

There are a number of logos that have been created which are based
on
the
old logo. Eg: OSGeo-Live logo.
https://live.osgeo.org/_images/banner.png

If the old logo changes, then I think it important to consider the
impact
of updating all derivative logos.

On 28/4/17 7:11 am, Jody Garnett wrote:

Meeting mins are available from yesterday (sending to the email
list
here
for the record).

2017-04-26 Meeting - Visitor Journey | Logo Design

Date: April 26 2017 - 16:00 PM

Agenda

Last Meeting Follow-Up

Review: Visitor Journey document.

Set up meeting with Harrison Grundy

New Business

Milestone: Presentation Initial Branding - Concept & Strategy.

Review Wireframes: Interaction Design V2 - moved to next meeting.

Request for input: ‘Case Studies’

Attendees

Get Interactive

Jeffrey Lasut (Project Owner),

Patrick Kepel (Project Manager),

Ching Knikkink (Senior Designer)

OSGeo

Jody

Jeffrey Johnson (technical difficulty)

Minutes

Review: Visitor Journey document:

In the latest mail conversation OSGeo stated that the Visitor
Journey is
going to be an ongoing process. Review added information by OSGeo.

Link to the Visitor Journey document’:

https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing

Review of document with Jody and Patrick:

Clarification that this is an ongoing process

Should we fill in a guess, or leave blank?

Balance between

Awareness / Consideration / Evaluation

Most content that has been initially written here should be moved
down
into adoption

Adoption

This is what is easiest to write since it was we focus on

Impress / Enthuse / Advocate

Community development, building

JG and JJ: Started filling in the document yesterday

JG outlined the academic and outreach stories

Needs review from GeoForAll and local chapter volunteers

Q: How many people worked on the document?

3 to 4 people?

Q: How comfortable are we that this document is complete?

Most of the ideas are on the table

Can be more clearly expressed / with correct technical language

Do not think we are missing anything BIG

Request review/content from Academic and Local Chapter volunteers

Q: Can Get Interactive proceed, or are they going to be stuck
waiting
for
this document?

This spreadsheet is needed to drive wireframe creation

Wireframe creation is stuck on this, but there is other work that
can be
done while Get Interactive waits

Discussion/Clarifications to help guide OSGeo in filling in this
information:

Stages - for non-community members (example students)

Awareness - Consider to use OSGeo projects, go to an OSGeo events

Just the knowledge that open source mapping, research tools exist.

Bonus if they learn about local chapters, or GeoForAll communities
that
can help

Adoption - made their decision to use/or are already using open
source
for
their project or theses

What tools we can provide to make this easier

GeoForAll can help support them here

Ideal Story: Write a thesis using GRASS for analysis, and
contribute a
new
plugin to GRASS

Impress - have so much fun with open source mapping they want to
join
OSGeo

Presenting papers

Telling other other Grad students

Stages - for stakeholders

Awareness

Check that members are aware of all that OSGeo offers

Focused on building connections between OSGeo groups

Adoption - how to take part in more OSGeo activities

How to encourage stakeholders to participate in OSGeo (rather

If you work on a project, how to set up a code sprint

If you work on a local chapter, how to join marketing committee

Impress

Both messager outreach to non-members

Promote OSGeo as an organization - name OSGeo as a solution

Recruit new members to grow our community

Conversation about terms (see Legend tab of spreadsheet)

Which content do we need?

Information

Things that need to be written

Tutorial is a content (could be delivered as a workshop, video,
website,
pdf, handout)

Examples: Getting Started, FAQ, Project Information, Tutorials,
Case
Studies, MOU, Press Release, MOU

Which media can we use?

Formats

Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media

Which channels

Where the communication occurs

The same content can go out on multiple channels - example a press
release
on our website and via gisuser

Different channels require different media - the same tutorial
may be a
PDF on the website, a handout at a conference, and a video on
YouTube.

Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop

Examples: Website (landing pages), MailChimp (channel for email),
GisUser
(channel for press release), Git (channel for code), mailing list
(channel
for email)

Tools, response and followup:

Goal is to create a response in the target audience

Follow up email after user has downloaded the software

Collecting biz cards at a conference to check back with booth
attendees

Create an interaction between events:

Download qgis, get an email three days later about a local meetup
in
your
area, follow up with foss4g news

Call-to-Action button on the website (landing page)

Stages - for stakeholders members

Awareness

Consider to join us (rather than just use our software and
materials)

You can join a local chapter and take part

How to encourage service providers into productive contributors?

Do you support open source? Are you sure?

Encourage the use of open source you help grow the user community

Next level is participating, so open source can be sustainable

Adoption

How to join a local chapter and help out in your community

Impress

Having fun? Encourage others to join

Burnt out? Encourage others to help

Community building, member outreach, join osgeo

Set up meeting with Harrison Grundy

Meeting with Harrison Grundy (SAC) to discuss production
environment and
LDAP for the website.

Milestone: Presentation Initial Branding - Concept & Strategy

Presentation and substantiation on logo design and
recommendations.

Link to document: ‘Presentation Initial Branding - Concept &
Strategy’’
will be added after presentation.

Notes:

Cleanup, blance

Good comparison with friendly / competitors for visual comparison

Note - update QGIS logo and eclipse Logo for comparison

The composition is improved, looking more balanced with the text,
spacing
looks good

Logo 1 - minimal changes

The old one had a gap to be “open”

Logo 2 - bring in two colors change from compass rose to compass
on rose

Logo text looks odd for spacing

Logo 3 - bring in two ideas

Like the sawtooth effect

The combination of compass rose with compass

Fits in best with the others

Logo 4

Change it up more, gradient, mark intermixed with words, breaks up
OS
and

Logo 5

Like a Spirogrpah rendering of the current elements

Lots of movement with all the lines

The font is clear, legible, with the darker colors

Moves away from green

Exploring Logo 3 in other contexts

Use a topo to pull out idea of geography for biz card,
presentations,
etc…

Topo lines comes across as vintage - or steam punk

Consider comparison with new qgis logo

OSGeo - Educational content

This is known as “GeoForAll” so we need a different example

Other examples with two words to see line wrapping

Silver Sponsor

Community Project

Still recommend short names for subterms

OSGeo - Conference

This is known as “FOSS4G” so we need a different example

Discussion:

Lots of nice elements to steal for sub brands

More colors for sub-brands

What font? Need to check it is an open font A google font…

Jody’s notes:

remind me to share my sketch templates

I like how light bulbs are now icons - and not a real thing
anymore)

for mission, vision, presentaiton -

https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)

That “G” looks odd, tried to draw in elements with of an arrow?

I think your QGIS logo may be out of date

Update Wireframes: ‘Interaction Design V2’: moved to next meeting.

Based on the information given by OSGeo on April 12 2017,
adjustments
were
made and saved in a new document: ‘interaction Design V2’

Link to ‘Interaction Design V2’:

https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058

Action Items

Finalize Visitor Journey (OSGeo)

Decision making Logo Design (OSGeo)

Providing Get Interactive with information for ‘Case Studies’
wireframes
(OSGeo)

Share corporate presentation on Core Values etc. with Get
Interactive.

JL - contact email list to set up a meeting with Harisson Grundy

JG - setup a meeting on the visitor journeys

JL - Share logo presentation as-is (ask for feedback on the topo
background idea)

JG: Anyone want to post these notes…

Next Meeting Agenda Items

Discuss input ‘Cases Studies’.

Discuss decision Logo OSGeo.

Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
reply).

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

Jody Garnett

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–
Cameron Shorter
M +61 419 142 254

---

Marketing mailing list
Marketing@lists.osgeo.org
https://lists.osgeo.org/mailman/listinfo/marketing

–

–
Jody Garnett