[OSGeo-Board] Re: [VisCom] RE: [OSGeo-Board] OSGeo logo on business cards and other printed materials

Committees Marketing
1

We probably need specific ‘Member Of’ graphics to support this scenario.

Sent from my BlackBerry Wireless Device

----- Original Message -----
From: Mark Lucas mlucas@radiantblue.com
To: dev@visibilitycommittee.osgeo.org dev@visibilitycommittee.osgeo.org
Cc: venka.osgeo venka.osgeo@gmail.com; OSGeo-Board board@board.osgeo.org; Tyler Mitchell (External)
Sent: Mon Nov 20 08:27:34 2006
Subject: [OSGeo-Board] Re: [VisCom] RE: [OSGeo-Board] OSGeo logo on business cards and other printed materials

I’d like to find a way to let them have the logo on their business
cards. If they are promoting OSGeo, I think that is a good thing.
Perhaps with some sort of qualifier – member of OSGeo or Supporter
of OSGeo.

Mark

On Nov 20, 2006, at 11:24 AM, Chris Holmes wrote:

Maybe we could have a ‘local chapter’ logo? So that they can have
an OSGeo Japan local chapter one that they can use on their cards.

I’m not sure what the culture is in Japan, but I would think having
an OSGeo specific card could be a nice way to work it. Then when
they’re representing OSGeo they’d give out that card. I agree that
slapping an OSGeo logo on another business card wouldn’t be the
best thing.

Chris

Jason Birch wrote:

That wiki page is considerably dated; I’d imagine that VisCom
would have a different take on it at this point. I personally
don’t think that OSGeo logos should be allowed on business cards
unless:

  • The business card is OSGeo-specific (not an existing company
    card) or
  • The company whose card it is on has paid a certain sponsorship
    level
    This comes back to members being individuals rather than
    corporate entities. I can see the visibility benefits of
    allowing use, but I don’t see a way of doing this without diluting
    the brand.
    Jason

From: venka.osgeo
Sent: Sat 2006-11-18 9:42 PM
To: dev@visibilitycommittee.osgeo.org; OSGeo-Board
Subject: [OSGeo-Board] OSGeo logo on business cards and other
printed materials
Dear All,
Some Japan OSGeo Chapter members are requesting the
use of OSGeo Logo on their business cards.
I have gone thru the discussion on the Logo
usage is also available at
http://wiki.osgeo.org/index.php/Logo_Use
and my present understanding based on the
above discussion is that
Mori-san can use it since he is Japan Chapter Representative
and also one of the Open Source Geospatial Foundation
Charter Members.
I am also permitted to use the logo on my business card
since I am one of the board member and
one of the Open Source Geospatial Foundation Charter
Members.
Could someone please clarify about use of OSGeo logo on
business cards by other members of Local Chapter. Business
card is a vital part of Japanese business and
academic community and it is a good way of increasing
visibility of OSGeo at least in Japan. I personally
think that more number of people start using the logo
on business cards the better.
Kind regards
Venka

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!DSPAM:1003,4560e1fd197421804284693!

–
Chris Holmes
The Open Planning Project
http://topp.openplans.org
<cholmes.vcf>

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2

From my perspective (others on VisCom can speak too), the only thing we are concerned about is confusing someone’s support/membership of OSGeo with somehow making it look like they represent/speak for OSGeo. Having the logo, with a text line saying ‘Member Of’ protects us from any misuse. Once our current re-working of the logo is complete, we will then be able to pull together some logos for this specific purpose.

We will also eventually have ‘Supporter’ or ‘Sponsor’ versions geared toward sponsors. I suggest we keep current logo usage to ‘Member of OSGeo’. But, Venka, others are already using the logo on business cards - I see no reason to not use it. However, if they can wait a couple weeks we will have a shiny refurbished logo for them to use!

I think this fits with the reading of the trademark motion made earlier.

Tyler

On 20-Nov-06, at 8:40 AM, Gary Lang wrote:

We probably need specific ‘Member Of’ graphics to support this scenario.

Sent from my BlackBerry Wireless Device

----- Original Message -----
From: Mark Lucas <mlucas@radiantblue.com>
To: dev@visibilitycommittee.osgeo.org <dev@visibilitycommittee.osgeo.org>
Cc: venka.osgeo <venka.osgeo@gmail.com>; OSGeo-Board <board@board.osgeo.org>; Tyler Mitchell (External)
Sent: Mon Nov 20 08:27:34 2006
Subject: [OSGeo-Board] Re: [VisCom] RE: [OSGeo-Board] OSGeo logo on business cards and other printed materials

I’d like to find a way to let them have the logo on their business
cards. If they are promoting OSGeo, I think that is a good thing.
Perhaps with some sort of qualifier – member of OSGeo or Supporter
of OSGeo.

Mark

On Nov 20, 2006, at 11:24 AM, Chris Holmes wrote:

Maybe we could have a ‘local chapter’ logo? So that they can have
an OSGeo Japan local chapter one that they can use on their cards.

I’m not sure what the culture is in Japan, but I would think having
an OSGeo specific card could be a nice way to work it. Then when
they’re representing OSGeo they’d give out that card. I agree that
slapping an OSGeo logo on another business card wouldn’t be the
best thing.

Chris

Jason Birch wrote:

That wiki page is considerably dated; I’d imagine that VisCom
would have a different take on it at this point. I personally
don’t think that OSGeo logos should be allowed on business cards
unless:

  • The business card is OSGeo-specific (not an existing company
    card) or
  • The company whose card it is on has paid a certain sponsorship
    level
    This comes back to members being individuals rather than
    corporate entities. I can see the visibility benefits of
    allowing use, but I don’t see a way of doing this without diluting
    the brand.
    Jason

From: venka.osgeo
Sent: Sat 2006-11-18 9:42 PM
To: dev@visibilitycommittee.osgeo.org; OSGeo-Board
Subject: [OSGeo-Board] OSGeo logo on business cards and other
printed materials
Dear All,
Some Japan OSGeo Chapter members are requesting the
use of OSGeo Logo on their business cards.
I have gone thru the discussion on the Logo
usage is also available at
http://wiki.osgeo.org/index.php/Logo_Use
and my present understanding based on the
above discussion is that
Mori-san can use it since he is Japan Chapter Representative
and also one of the Open Source Geospatial Foundation
Charter Members.
I am also permitted to use the logo on my business card
since I am one of the board member and
one of the Open Source Geospatial Foundation Charter
Members.
Could someone please clarify about use of OSGeo logo on
business cards by other members of Local Chapter. Business
card is a vital part of Japanese business and
academic community and it is a good way of increasing
visibility of OSGeo at least in Japan. I personally
think that more number of people start using the logo
on business cards the better.
Kind regards
Venka

To unsubscribe, e-mail: board-unsubscribe@board.osgeo.org
For additional commands, e-mail: board-help@board.osgeo.org

To unsubscribe, e-mail: dev-unsubscribe@visibilitycommittee.osgeo.org
For additional commands, e-mail: dev-
help@visibilitycommittee.osgeo.org
!DSPAM:1003,4560e1fd197421804284693!

–
Chris Holmes
The Open Planning Project
http://topp.openplans.org
<cholmes.vcf>

To unsubscribe, e-mail: dev-unsubscribe@visibilitycommittee.osgeo.org
For additional commands, e-mail: dev-
help@visibilitycommittee.osgeo.org

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3

What Tyler said.

VisCom is preparing a business card template as part of the branding effort, but those will be “OSGeo” cards. Aside from the guidelines already given on the WIki, we can’t really speak to the issue of someone wanting to put “OSGeo member” or our logo on their own corporate business card or whathaveyou…

-mpg

From: Tyler Mitchell [mailto:tylermitchell@shaw.ca]
Sent: Monday, November 20, 2006 10:41 AM
To: OSGeo-VisCom; OSGeo-Board
Subject: [OSGeo-Board] Re: OSGeo logo on business cards and other printed materials

From my perspective (others on VisCom can speak too), the only thing we are concerned about is confusing someone’s support/membership of OSGeo with somehow making it look like they represent/speak for OSGeo. Having the logo, with a text line saying ‘Member Of’ protects us from any misuse. Once our current re-working of the logo is complete, we will then be able to pull together some logos for this specific purpose.

We will also eventually have ‘Supporter’ or ‘Sponsor’ versions geared toward sponsors. I suggest we keep current logo usage to ‘Member of OSGeo’. But, Venka, others are already using the logo on business cards - I see no reason to not use it. However, if they can wait a couple weeks we will have a shiny refurbished logo for them to use!

I think this fits with the reading of the trademark motion made earlier.

Tyler

On 20-Nov-06, at 8:40 AM, Gary Lang wrote:

We probably need specific ‘Member Of’ graphics to support this scenario.

Sent from my BlackBerry Wireless Device

----- Original Message -----
From: Mark Lucas <mlucas@radiantblue.com>
To: dev@visibilitycommittee.osgeo.org <dev@visibilitycommittee.osgeo.org>
Cc: venka.osgeo <venka.osgeo@gmail.com>; OSGeo-Board <board@board.osgeo.org>; Tyler Mitchell (External)
Sent: Mon Nov 20 08:27:34 2006
Subject: [OSGeo-Board] Re: [VisCom] RE: [OSGeo-Board] OSGeo logo on business cards and other printed materials

I’d like to find a way to let them have the logo on their business
cards. If they are promoting OSGeo, I think that is a good thing.
Perhaps with some sort of qualifier – member of OSGeo or Supporter
of OSGeo.

Mark

On Nov 20, 2006, at 11:24 AM, Chris Holmes wrote:

Maybe we could have a ‘local chapter’ logo? So that they can have
an OSGeo Japan local chapter one that they can use on their cards.

I’m not sure what the culture is in Japan, but I would think having
an OSGeo specific card could be a nice way to work it. Then when
they’re representing OSGeo they’d give out that card. I agree that
slapping an OSGeo logo on another business card wouldn’t be the
best thing.

Chris

Jason Birch wrote:

That wiki page is considerably dated; I’d imagine that VisCom
would have a different take on it at this point. I personally
don’t think that OSGeo logos should be allowed on business cards
unless:

  • The business card is OSGeo-specific (not an existing company
    card) or
  • The company whose card it is on has paid a certain sponsorship
    level
    This comes back to members being individuals rather than
    corporate entities. I can see the visibility benefits of
    allowing use, but I don’t see a way of doing this without diluting
    the brand.
    Jason

From: venka.osgeo
Sent: Sat 2006-11-18 9:42 PM
To: dev@visibilitycommittee.osgeo.org; OSGeo-Board
Subject: [OSGeo-Board] OSGeo logo on business cards and other
printed materials
Dear All,
Some Japan OSGeo Chapter members are requesting the
use of OSGeo Logo on their business cards.
I have gone thru the discussion on the Logo
usage is also available at
http://wiki.osgeo.org/index.php/Logo_Use
and my present understanding based on the
above discussion is that
Mori-san can use it since he is Japan Chapter Representative
and also one of the Open Source Geospatial Foundation
Charter Members.
I am also permitted to use the logo on my business card
since I am one of the board member and
one of the Open Source Geospatial Foundation Charter
Members.
Could someone please clarify about use of OSGeo logo on
business cards by other members of Local Chapter. Business
card is a vital part of Japanese business and
academic community and it is a good way of increasing
visibility of OSGeo at least in Japan. I personally
think that more number of people start using the logo
on business cards the better.
Kind regards
Venka

To unsubscribe, e-mail: board-unsubscribe@board.osgeo.org
For additional commands, e-mail: board-help@board.osgeo.org

To unsubscribe, e-mail: dev-unsubscribe@visibilitycommittee.osgeo.org
For additional commands, e-mail: dev-
help@visibilitycommittee.osgeo.org
!DSPAM:1003,4560e1fd197421804284693!

–
Chris Holmes
The Open Planning Project
http://topp.openplans.org
<cholmes.vcf>

To unsubscribe, e-mail: dev-unsubscribe@visibilitycommittee.osgeo.org
For additional commands, e-mail: dev-
help@visibilitycommittee.osgeo.org

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For additional commands, e-mail: board-help@board.osgeo.org

4

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo? So that they can have an OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we are concerned about is confusing someone's support/membership of OSGeo with somehow making it look like they represent/speak for OSGeo. Having the logo, with a text line saying 'Member Of' protects us from any misuse. Once our current re-working of the logo is complete, we will then be able to pull together some logos for this specific purpose.

We will also eventually have 'Supporter' or 'Sponsor' versions geared toward sponsors. I suggest we keep current logo usage to 'Member of OSGeo'. But, Venka, others are already using the logo on business cards - I see no reason to not use it. However, if they can wait a couple weeks we will have a shiny refurbished logo for them to use!

I think this fits with the reading of the trademark motion made earlier.

Tyler

5

This sounds all good to me. By the way, the first batch of logo files just arrived today, so VisCom is deciding how/when/where to get them into use. This should help soon...

Tyler

On 20-Nov-06, at 7:03 PM, venka.osgeo wrote:

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo? So that they can have an OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we are concerned about is confusing someone's support/membership of OSGeo with somehow making it look like they represent/speak for OSGeo. Having the logo, with a text line saying 'Member Of' protects us from any misuse. Once our current re-working of the logo is complete, we will then be able to pull together some logos for this specific purpose.
We will also eventually have 'Supporter' or 'Sponsor' versions geared toward sponsors. I suggest we keep current logo usage to 'Member of OSGeo'. But, Venka, others are already using the logo on business cards - I see no reason to not use it. However, if they can wait a couple weeks we will have a shiny refurbished logo for them to use!
I think this fits with the reading of the trademark motion made earlier.
Tyler

6

Tyler Mitchell wrote:

This sounds all good to me. By the way, the first batch of logo files just arrived today, so VisCom is deciding how/when/where to get them into use. This should help soon...

Great news about the new logos. If there is no objection for
other in VisCom and BoD, I will convey the guidelines to
Japan Local Chapter members tomorrow. Perhaps we could also
update http://wiki.osgeo.org/index.php/Logo_Use so that other
local chapters would also get the info.

Another request, could someone add the Local Chapter Menu item
to http://community.osgeo.org/

I think it is important for visitors to the Drupal site to know
about official OSGeo local chapters

Regards

Venka

Tyler

On 20-Nov-06, at 7:03 PM, venka.osgeo wrote:

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo? So that they can have an OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we are concerned about is confusing someone's support/membership of OSGeo with somehow making it look like they represent/speak for OSGeo. Having the logo, with a text line saying 'Member Of' protects us from any misuse. Once our current re-working of the logo is complete, we will then be able to pull together some logos for this specific purpose.
We will also eventually have 'Supporter' or 'Sponsor' versions geared toward sponsors. I suggest we keep current logo usage to 'Member of OSGeo'. But, Venka, others are already using the logo on business cards - I see no reason to not use it. However, if they can wait a couple weeks we will have a shiny refurbished logo for them to use!
I think this fits with the reading of the trademark motion made earlier.
Tyler

7

All looks good to me, and I agree that simple use of "Member" under logo should be enough to clarify relationship.

I'm not sure about other language representations of "OSGeo". Sticking with the english version would be easier (do Coke or Nike translate?) but not really acceptable given our global composition. Do we need to establish an approved list of translations of this word mark? I'm sure that there are multiple possible translations for any given language.

In any case, for local chapters I think it would be reasonable to have the logo, the word OSGeo (however that's resolved), and then the local language translated words "Japan Local Chapter" in the same size text as the slogan.

Jason

________________________________

From: venka.osgeo [mailto:venka.osgeo@gmail.com]
Sent: Mon 2006-11-20 7:03 PM
To: dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell
Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded
resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo? So that they can have an
OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we
are concerned about is confusing someone's support/membership of OSGeo
with somehow making it look like they represent/speak for OSGeo. Having
the logo, with a text line saying 'Member Of' protects us from any
misuse. Once our current re-working of the logo is complete, we will
then be able to pull together some logos for this specific purpose.

We will also eventually have 'Supporter' or 'Sponsor' versions geared
toward sponsors. I suggest we keep current logo usage to 'Member of
OSGeo'. But, Venka, others are already using the logo on business cards
- I see no reason to not use it. However, if they can wait a couple
weeks we will have a shiny refurbished logo for them to use!

I think this fits with the reading of the trademark motion made earlier.

Tyler

---------------------------------------------------------------------
To unsubscribe, e-mail: board-unsubscribe@board.osgeo.org
For additional commands, e-mail: board-help@board.osgeo.org

8

Jason Birch wrote:

All looks good to me, and I agree that simple use of "Member" under
logo should be enough to clarify relationship.

I'm not sure about other language representations of "OSGeo".
Sticking with the english version would be easier (do Coke or Nike
translate?) but not really acceptable given our global composition.

In China every thing is written in chinese Coca-Cola is
branded as「可口可乐」. Not the same case in japan though.

I think it is the same with Nike too.

However, I did not mean translating the OSGeo logo.
Perhaps adding some words in local language above
or below the logo so that the local audience knows
what the logo represents.

Do we need to establish an approved list of translations of this word
mark? I'm sure that there are multiple possible translations for any
given language.

In any case, for local chapters I think it would be reasonable to
have the logo, the word OSGeo (however that's resolved), and then the
local language translated words "Japan Local Chapter" in the same
size text as the slogan.

Sounds good to me.

Kind regards

Venka

9

Coke is Coke world-wide. Same for Nike. Translation of a brand dilutes it.

-----Original Message-----
From: Jason Birch [mailto:Jason.Birch@nanaimo.ca]
Sent: Mon 11/20/2006 8:03 PM
To: venka.osgeo; dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell (External)
Subject: RE: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

All looks good to me, and I agree that simple use of “Member” under logo should be enough to clarify relationship.

I’m not sure about other language representations of “OSGeo”. Sticking with the english version would be easier (do Coke or Nike translate?) but not really acceptable given our global composition. Do we need to establish an approved list of translations of this word mark? I’m sure that there are multiple possible translations for any given language.

In any case, for local chapters I think it would be reasonable to have the logo, the word OSGeo (however that’s resolved), and then the local language translated words “Japan Local Chapter” in the same size text as the slogan.

Jason

From: venka.osgeo [mailto:venka.osgeo@gmail.com]
Sent: Mon 2006-11-20 7:03 PM
To: dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell
Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

  1. OSGeo Officers and Board Members can use
    OSGeo Logo on their business card. Such usage
    must be in the OSGeo Specific business card.

  2. Members can use the logo with qualifier
    “Member of” OSGeo.

  3. Local chapter can use OSGeo logo as
    specified in the Local Chapter Guidlines
    (See https://www.osgeo.org/content/chapters/guidelines.html
    under Chapter Befefits as below
    “OSGeo Chapter” is permitted to use OSGeo Logo and other branded
    resources for promoting the Mission and Objectives of OSGeo.)

  4. Web pages showing OSGeo Logo must be a html link rather
    that image

  5. Maybe we could have a ‘local chapter’ logo? So that they can have an
    OSGeo Japan local chapter one that they can use on their cards.
    For example, Japan Local Chapter could add qualifier in Japanese
    or show the OSGeo name in Japanese language below the logo.

  6. Logo’s with qualifier will be available soon. In the mean
    time members could use the presently available logo by adding
    a printed qualifier “Member of” above the OSGeo logo. Simply
    “Member” below the logo would also suffice as a qualifier,
    I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we
are concerned about is confusing someone’s support/membership of OSGeo
with somehow making it look like they represent/speak for OSGeo. Having
the logo, with a text line saying ‘Member Of’ protects us from any
misuse. Once our current re-working of the logo is complete, we will
then be able to pull together some logos for this specific purpose.

We will also eventually have ‘Supporter’ or ‘Sponsor’ versions geared
toward sponsors. I suggest we keep current logo usage to ‘Member of
OSGeo’. But, Venka, others are already using the logo on business cards

  • I see no reason to not use it. However, if they can wait a couple
    weeks we will have a shiny refurbished logo for them to use!

I think this fits with the reading of the trademark motion made earlier.

Tyler

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10

Yes, but we aren’t talking about translation of the brand. It would be translation of the qualifier (member, supporter, local chapter)
The goal is communication so it would make sense to translate that part of it.

Mark

On Nov 21, 2006, at 2:32 AM, Gary Lang wrote:

Coke is Coke world-wide. Same for Nike. Translation of a brand dilutes it.

-----Original Message-----
From: Jason Birch [mailto:Jason.Birch@nanaimo.ca]
Sent: Mon 11/20/2006 8:03 PM
To: venka.osgeo; dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell (External)
Subject: RE: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

All looks good to me, and I agree that simple use of “Member” under logo should be enough to clarify relationship.

I’m not sure about other language representations of “OSGeo”. Sticking with the english version would be easier (do Coke or Nike translate?) but not really acceptable given our global composition. Do we need to establish an approved list of translations of this word mark? I’m sure that there are multiple possible translations for any given language.

In any case, for local chapters I think it would be reasonable to have the logo, the word OSGeo (however that’s resolved), and then the local language translated words “Japan Local Chapter” in the same size text as the slogan.

Jason

From: venka.osgeo [mailto:venka.osgeo@gmail.com]
Sent: Mon 2006-11-20 7:03 PM
To: dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell
Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

  1. OSGeo Officers and Board Members can use
    OSGeo Logo on their business card. Such usage
    must be in the OSGeo Specific business card.

  2. Members can use the logo with qualifier
    “Member of” OSGeo.

  3. Local chapter can use OSGeo logo as
    specified in the Local Chapter Guidlines
    (See https://www.osgeo.org/content/chapters/guidelines.html
    under Chapter Befefits as below
    “OSGeo Chapter” is permitted to use OSGeo Logo and other branded
    resources for promoting the Mission and Objectives of OSGeo.)

  4. Web pages showing OSGeo Logo must be a html link rather
    that image

  5. Maybe we could have a ‘local chapter’ logo? So that they can have an
    OSGeo Japan local chapter one that they can use on their cards.
    For example, Japan Local Chapter could add qualifier in Japanese
    or show the OSGeo name in Japanese language below the logo.

  6. Logo’s with qualifier will be available soon. In the mean
    time members could use the presently available logo by adding
    a printed qualifier “Member of” above the OSGeo logo. Simply
    “Member” below the logo would also suffice as a qualifier,
    I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we
are concerned about is confusing someone’s support/membership of OSGeo
with somehow making it look like they represent/speak for OSGeo. Having
the logo, with a text line saying ‘Member Of’ protects us from any
misuse. Once our current re-working of the logo is complete, we will
then be able to pull together some logos for this specific purpose.

We will also eventually have ‘Supporter’ or ‘Sponsor’ versions geared
toward sponsors. I suggest we keep current logo usage to ‘Member of
OSGeo’. But, Venka, others are already using the logo on business cards

  • I see no reason to not use it. However, if they can wait a couple
    weeks we will have a shiny refurbished logo for them to use!

I think this fits with the reading of the trademark motion made earlier.

Tyler

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11

Mark Lucas wrote:

Yes, but we aren't talking about translation of the brand. It would be translation of the qualifier (member, supporter, local chapter)
The goal is communication so it would make sense to translate that part of it.

Yes adding a translation was what I meant too.
Adding a translation in the local language to
make clear what the OSGeo logo represents to
the local audience. For example, the png file
attached includes a qualifier that is a translation
of "Open Source Geospatial Foundation" (it reads Open
Source Chiri(Geo) Kuukan (Spatial) Zaidan (Foundation)
on the first line and "Japan Chapter"
(Nihon Shibu(Branch/Chapter)) on the second line.

Kind regards

Venka

Mark

On Nov 21, 2006, at 2:32 AM, Gary Lang wrote:

Coke is Coke world-wide. Same for Nike. Translation of a brand dilutes it.

-----Original Message-----
From: Jason Birch [mailto:Jason.Birch@nanaimo.ca]
Sent: Mon 11/20/2006 8:03 PM
To: venka.osgeo; dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell (External)
Subject: RE: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

All looks good to me, and I agree that simple use of "Member" under logo should be enough to clarify relationship.

I'm not sure about other language representations of "OSGeo". Sticking with the english version would be easier (do Coke or Nike translate?) but not really acceptable given our global composition. Do we need to establish an approved list of translations of this word mark? I'm sure that there are multiple possible translations for any given language.

In any case, for local chapters I think it would be reasonable to have the logo, the word OSGeo (however that's resolved), and then the local language translated words "Japan Local Chapter" in the same size text as the slogan.

Jason

________________________________

From: venka.osgeo [mailto:venka.osgeo@gmail.com]
Sent: Mon 2006-11-20 7:03 PM
To: dev@visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell
Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded
resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo? So that they can have an
OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:
> From my perspective (others on VisCom can speak too), the only thing we
> are concerned about is confusing someone's support/membership of OSGeo
> with somehow making it look like they represent/speak for OSGeo. Having
> the logo, with a text line saying 'Member Of' protects us from any
> misuse. Once our current re-working of the logo is complete, we will
> then be able to pull together some logos for this specific purpose.
>
> We will also eventually have 'Supporter' or 'Sponsor' versions geared
> toward sponsors. I suggest we keep current logo usage to 'Member of
> OSGeo'. But, Venka, others are already using the logo on business cards
> - I see no reason to not use it. However, if they can wait a couple
> weeks we will have a shiny refurbished logo for them to use!
>
> I think this fits with the reading of the trademark motion made earlier.
>
> Tyler

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OSGeo_CMYK_Japan.png

12

I have no problem with this in general -- our branding guide will
provide details on what colors, etc, you can use for the additional
text.

-mpg

-----Original Message-----
From: venka.osgeo [mailto:venka.osgeo@gmail.com]
Sent: Tuesday, November 21, 2006 5:32 PM
To: Mark Lucas
Cc: Gary Lang; Jason Birch;
dev@visibilitycommittee.osgeo.org; OSGeo-Board; Tyler
Mitchell (External)
Subject: Re: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on
business cards and other printed materials

Mark Lucas wrote:
> Yes, but we aren't talking about translation of the brand.
It would be
> translation of the qualifier (member, supporter, local chapter)
> The goal is communication so it would make sense to
translate that part
> of it.

Yes adding a translation was what I meant too.
Adding a translation in the local language to
make clear what the OSGeo logo represents to
the local audience. For example, the png file
attached includes a qualifier that is a translation
of "Open Source Geospatial Foundation" (it reads Open
Source Chiri(Geo) Kuukan (Spatial) Zaidan (Foundation)
on the first line and "Japan Chapter"
(Nihon Shibu(Branch/Chapter)) on the second line.

Kind regards

Venka

> Mark
>
> On Nov 21, 2006, at 2:32 AM, Gary Lang wrote:
>
>> Coke is Coke world-wide. Same for Nike. Translation of a
brand dilutes
>> it.
>>
>>
>> -----Original Message-----
>> From: Jason Birch [mailto:Jason.Birch@nanaimo.ca]
>> Sent: Mon 11/20/2006 8:03 PM
>> To: venka.osgeo; dev@visibilitycommittee.osgeo.org
>> Cc: OSGeo-Board; Tyler Mitchell (External)
>> Subject: RE: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on
>> business cards and other printed materials
>>
>> All looks good to me, and I agree that simple use of
"Member" under
>> logo should be enough to clarify relationship.
>>
>> I'm not sure about other language representations of "OSGeo".
>> Sticking with the english version would be easier (do Coke or Nike
>> translate?) but not really acceptable given our global
composition.
>> Do we need to establish an approved list of translations
of this word
>> mark? I'm sure that there are multiple possible
translations for any
>> given language.
>>
>> In any case, for local chapters I think it would be
reasonable to have
>> the logo, the word OSGeo (however that's resolved), and
then the local
>> language translated words "Japan Local Chapter" in the
same size text
>> as the slogan.
>>
>> Jason
>>
>>
>> ________________________________
>>
>> From: venka.osgeo [mailto:venka.osgeo@gmail.com]
>> Sent: Mon 2006-11-20 7:03 PM
>> To: dev@visibilitycommittee.osgeo.org
>> Cc: OSGeo-Board; Tyler Mitchell
>> Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on
business cards
>> and other printed materials
>>
>>
>>
>> Dear All,
>>
>> Thanks for the feedback about the logo usage.
>> I would like to refresh my understanding and
>> convey the guidelines to the local chapter
>> members. Pl. correct me if my understanding
>> is wrong so that I can provide correct information
>> to OSGeo members in Japan.
>>
>> 1) OSGeo Officers and Board Members can use
>> OSGeo Logo on their business card. Such usage
>> must be in the *OSGeo Specific* business card.
>>
>> 2) Members can use the logo with qualifier
>> "Member of" OSGeo.
>>
>> 3) Local chapter can use OSGeo logo as
>> specified in the Local Chapter Guidlines
>> (See https://www.osgeo.org/content/chapters/guidelines.html
>> under Chapter Befefits as below
>> "OSGeo Chapter" is permitted to use OSGeo Logo and other branded
>> resources for promoting the Mission and Objectives of OSGeo.)
>>
>> 4) Web pages showing OSGeo Logo must be a html link rather
>> that image
>>
>> 5) Maybe we could have a 'local chapter' logo? So that
they can have an
>> OSGeo Japan local chapter one that they can use on their cards.
>> For example, Japan Local Chapter could add qualifier in Japanese
>> or show the OSGeo name in Japanese language below the logo.
>>
>> 6) Logo's with qualifier will be available soon. In the mean
>> time members could use the presently available logo by adding
>> a printed qualifier "Member of" above the OSGeo logo. Simply
>> "Member" below the logo would also suffice as a qualifier,
>> I think.
>>
>> Particularly, the OSGeo members are eager to use the
>> OSGeo Logo on business cards and website for the
>> OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
>> About 250 people will attend this event. The event
>> website is at http://www.seminar.jp/osgeo/ (in Japanese)
>>
>> Kind regards
>>
>> Venka
>>
>>
>> Tyler Mitchell wrote:
>> > From my perspective (others on VisCom can speak too), the only
>> thing we
>> > are concerned about is confusing someone's
support/membership of OSGeo
>> > with somehow making it look like they represent/speak
for OSGeo.
>> Having
>> > the logo, with a text line saying 'Member Of' protects
us from any
>> > misuse. Once our current re-working of the logo is
complete, we will
>> > then be able to pull together some logos for this
specific purpose.
>> >
>> > We will also eventually have 'Supporter' or 'Sponsor'
versions geared
>> > toward sponsors. I suggest we keep current logo usage
to 'Member of
>> > OSGeo'. But, Venka, others are already using the logo
on business
>> cards
>> > - I see no reason to not use it. However, if they can
wait a couple
>> > weeks we will have a shiny refurbished logo for them to use!
>> >
>> > I think this fits with the reading of the trademark motion made
>> earlier.
>> >
>> > Tyler
>>
>>
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>> To unsubscribe, e-mail: board-unsubscribe@board.osgeo.org
>> For additional commands, e-mail: board-help@board.osgeo.org
>>
>>
>>
>>
>>
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>> To unsubscribe, e-mail: board-unsubscribe@board.osgeo.org
>> For additional commands, e-mail: board-help@board.osgeo.org
>>
>>
>>
>
>

13

venka.osgeo wrote:

Tyler Mitchell wrote:

This sounds all good to me. By the way, the first batch of logo files just arrived today, so VisCom is deciding how/when/where to get them into use. This should help soon...

Great news about the new logos. If there is no objection for
other in VisCom and BoD, I will convey the guidelines to
Japan Local Chapter members tomorrow. Perhaps we could also
update http://wiki.osgeo.org/index.php/Logo_Use so that other
local chapters would also get the info.

Another request, could someone add the Local Chapter Menu item
to http://community.osgeo.org/

I think it is important for visitors to the Drupal site to know
about official OSGeo local chapters

Regards

Venka

Thanks, Venka,
I was too slow again, I just saw that you are having a go at it already.

Regards,

Tyler

On 20-Nov-06, at 7:03 PM, venka.osgeo wrote:

Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo? So that they can have an OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka

Tyler Mitchell wrote:

From my perspective (others on VisCom can speak too), the only thing we are concerned about is confusing someone's support/membership of OSGeo with somehow making it look like they represent/speak for OSGeo. Having the logo, with a text line saying 'Member Of' protects us from any misuse. Once our current re-working of the logo is complete, we will then be able to pull together some logos for this specific purpose.
We will also eventually have 'Supporter' or 'Sponsor' versions geared toward sponsors. I suggest we keep current logo usage to 'Member of OSGeo'. But, Venka, others are already using the logo on business cards - I see no reason to not use it. However, if they can wait a couple weeks we will have a shiny refurbished logo for them to use!
I think this fits with the reading of the trademark motion made earlier.
Tyler

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